How A Leading Pet Brand Recovered $1,000 from Amazon with Helium 10

Beckah Thomas, Digital Sales and Marketing Director for three related pet brands, KiKi’s Pet House, Judge’s Choice, and ACME whistles, based in Sussex, England, manages hundreds of SKUs. As someone who had to teach herself Amazon operations from the ground up while juggling marketing and listings for multiple brands, she didn’t have the bandwidth to chase Amazon reimbursements—until Helium 10 changed that. 

Challenges 
With only Beckah managing the Amazon channel, refund claims often took a back seat to higher priorities. Judge’s Choice previously used a freelancer from Fiverr who took a 10% cut of recovered funds but was only able to go after the easiest reimbursements due to time constraints. One major claim involved a shipment of 1,000 whistles that Amazon received, checked in, then inexplicably marked as an empty box. Manually filing that claim through Seller Support would have meant “months of going back and forth,” according to Beckah. 

Solution 
Initially drawn to Helium 10 for its keyword research capabilities, Beckah discovered it also came with Managed Refund Service and was pleasantly surprised by the ease of the reimbursement recovery process after turning it on. Unlike the manual processes she had relied on before, Helium 10’s proactive auditing and claim submission has saved her tens of hours of time and helped all three brands she manages recover far more revenue than previously. 

Beckah was especially impressed that she didn’t have to lift a finger: “It is very much a hands-off experience.” 

Results 
KiKi’s Pet House recovered approximately $1,000 from Amazon US in just the first few months. Beyond the financial boost, the service uncovered issues they hadn’t known they could claim, such as incorrect fulfillment fees based on erroneous product dimensions and weights, which Beckah is optimistic will yield even more reimbursements. 

The money recovered wasn’t just a win; she reinvested it directly into their Amazon PPC campaigns and helped offset the cost of Helium 10 itself. As Beckah put it: 
“We just logged in one day and there was all this money—a pleasant surprise.”  

Ready to See What Managed Refund Service Can Do for You?

If you’re still manually handling reimbursements—or worse, not submitting claims at all—it might be time to let Helium 10 take the wheel!