#688 – Your TikTok Shop First 60-Day Blueprint Bradley Sutton , VP of Education and Strategy 3 minute read Published: August 2, 2025 Modified: August 1, 2025 Share: URL copied Join us on this exciting episode as we welcome Delaney Del Mundo, VP of Account Strategy at Vendo, to explore the dynamic world of TikTok Shop. Delaney shares her expertise on crafting a successful 60-day blueprint for launching on TikTok Shop, a platform with significant potential to rival Amazon in sales. Discover how TikTok Shop not only creates demand but also enhances branded search volumes on Amazon, benefiting existing businesses. Delaney emphasizes the importance of patience and strategic planning, suggesting that TikTok Shop needs at least six months to establish a solid proof of concept. Listen in as we discuss building robust affiliate and influencer partnerships to boost sales on TikTok Shop. We dive into strategies for launching GMV Max campaigns and constructing an effective affiliate pre-sale funnel. Discover how to utilize top-performing creatives as ads and the significance of setting optimal target ROAS. We highlight the importance of clear communication with affiliates, competitive commission rates, and tiered incentive programs. By creating leaderboards for affiliate performance, brands can foster healthy competition and learning among creators, ultimately enhancing engagement and driving sales. Finally, we explore strategies for maximizing TikTok Shop growth through influencer collaboration and optimizing sales across various e-commerce platforms. Delaney shares insights on the nuances of TikTok Shop, including creator network effects, ad amplification, and affiliate incentives. Discover how to overcome new brands’ challenges in attracting affiliates and the importance of securing initial sales to establish proof of concept. Learn about setting strategic commission rates and the potential for success with high-ticket products through proper discounts and incentives. This episode is packed with valuable strategies to help you thrive on TikTok Shop and beyond. In episode 688 of the Serious Sellers Podcast, Bradley and Delaney discuss: 00:00 – TikTok Training for Sellers 01:30 – Strategies for Launching on TikTok Shop 03:18 – Driving Demand From TikTok to Amazon 08:09 – Utilizing Helium 10 for TikTok Trends 11:19 – Optimizing Listings for TikTok Shop 13:13 – Building Affiliate and Influencer Partnerships 23:24 – Optimizing Affiliate Engine For TikTok 26:47 – Maximizing TikTok Shop Growth With Influencers 31:52 – Optimizing Commission Rates for TikTok Shop 36:34 – Discounting Strategy for High-End Products 40:31 – Utilizing TikTok for Business Growth Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! 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Subscribe: Bradley Sutton , VP of Education and Strategy Bradley is the VP of Education and Strategy for Helium 10 as well as the host of the most listened to podcast in the world for Amazon sellers, the Serious Sellers Podcast. He has been involved in e-commerce for over 20 years, and before joining Helium 10, launched over 400 products as a consultant for Amazon Sellers. Published in: Serious Sellers Podcast Share: URL copied Share: Published in: Serious Sellers Podcast Thought Leadership, Tips, and Tricks Never miss insights into the Amazon selling space by signing up for our email list! Subscribe Achieve More Results in Less Time Accelerate the Growth of Your Business, Brand or Agency Maximize your results and drive success faster with Helium 10’s full suite of Amazon and Walmart solutions. Get Started