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Helium 10 Buzz 9/21/22: Amazon Accelerate Updates & Competitor Keyword Strategy

In this episode, Bradley recaps all the latest announcements at the Amazon Accelerate 2022 event and what big shifts that you should keep an eye on as a seller on the platform.
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3 minutes read

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week.

Amazon’s premier annual seller conference took place September 14-15, 2022. Attendees heard from Amazon senior leaders and subject matter experts about new products, tools, and resources, with six sessions focused on six topics.
https://sell.amazon.com/events

In this special episode of the Helium 10 Weekly Buzz, Bradley picked the highlights he considers the “big shifts” that we Amazon sellers need to be on the lookout for so we can take advantage of them when they release. He talks about the Tailored Audience Beta, Updates with Alexa, Buy with Prime badges for your DTC business, Amazon Seller Support improvements, Express Payouts, and Amazon’s 3PL.

Amazon launched Amazon Warehousing & Distribution (AWD), a low-cost upstream bulk inventory storage and distribution solution.
https://supplychain.amazon.com/Our episode continues with Lem Turner interviewing Jennie Cee, a Serious Sellers Club member, to tell her story and some tips you need to learn. Carrie Miller shares a Freedom Ticket Walmart clip to discuss the level of competitiveness between Amazon and Walmart. Bradley then proceeds with his Pro Training tip of the week, which is about how to find keywords your competitors are beating you on in two easy steps!

Listen to the Serious Sellers Podcast in Spanish and German via your favorite podcast app, Helium 10’s website, and YouTube! See you again next week to see what’s buzzing.

In this episode of the Weekly Buzz, Bradley talks about:

  • 01:25 – Tailored Audience Beta
  • 03:55 – Alexa Update
  • 05:40 – Buy With Prime
  • 08:15 – Amazon 3PL
  • 09:14 – Seller Support
  • 10:38 – Express Payouts
  • 12:10 – Lem Interview Jennie from the Serious Sellers Club
  • 17:10 – Freedom Ticket Clip: Competitiveness On Amazon vs. Walmart
  • 22:15 – Pro Training Tip: Finding Keywords Your Competitors Are Beating You On
  • 26:25 – Listen To SSP In Spanish & German
  • 27:00 – Visit SSP Spanish & German’s YouTube Channels

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

  • Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
  • Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
  • Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
  • SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
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