Helium 10 Buzz 8/17/23: Big Amazon Review Changes | New Pinterest Amazon Ads | Walmart+ Growth Helium 10 3 minute read Published: August 17, 2023 Share: URL copied We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.Amazon is imposing a new fee for members of its Seller Fulfilled Prime program, where merchants ship their own packages but can include the Prime badge on their listing.https://www.cnbc.com/2023/08/16/amazon-adds-a-new-fee-for-sellers-who-ship-their-own-packages.htmlAmazon sellers welcome its decision to scale back private-label brandshttps://www.modernretail.co/technology/amazon-sellers-welcome-its-decision-to-scale-back-private-label-brands/ Walmart+ Ramps Up Pressure on Amazon Primehttps://www.bloomberg.com/news/articles/2023-08-16/walmart-wmt-membership-is-cheaper-than-amazon-prime-growing-fast#xj4y7vzkgPinterest, BuzzFeed, and more apps and websites will start to show Amazon Sponsored Product ads, making it easier to discover and buy relevant productshttps://www.aboutamazon.com/news/company-news/pinterest-buzzfeed-and-more-apps-will-show-amazon-sponsored-product-ads-to-discover-relevant-productsAmazon.com has launched a non-urgent ground delivery service that appears to be aimed in part at shippers that don’t use Amazon for retail ordering or its fulfillment services.https://www.freightwaves.com/news/amazon-unveils-deferred-ground-delivery-serviceIndependent sellers have a compelling opportunity to grow their business with Amazon, and Amazon continues to foster that relationship by inventing and innovating on their behalf.https://www.aboutamazon.com/news/small-business/independent-sellers-keep-choosing-amazon-for-the-value-we-provideHow Amazon continues to improve the customer reviews experience with generative AIhttps://www.aboutamazon.com/news/amazon-ai/amazon-improves-customer-reviews-with-generative-ai Sponsored Brands video creatives will now allow video campaigns that select Brand Store as landing page to highlight a product collection in the ad creative.https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-video-to-stores/For this week’s Pro Training Tip, did you know that Helium 10 has a unique tool that can find long-tail keywords from your core root words? Carrie Miller gives us some tips on how to find them with Magnet’s Smart Complete feature. In this episode of the Helium 10 Weekly Buzz, Bradley covers: 00:50 – Amazon Review Change 03:11 – 2% FBM Fee 04:37 – Amazon Brands Closing 05:36 – Walmart+ Growing Fast 06:55 – Pinterest PPC? 08:40 – Amazon Ground Shipping 09:27 – Crazy Seller Stat 10:36 – Amazon AI Reviews 12:06 – Video To Store PPC 13:17 – Pro Training Tip: How To Use Helium 10 Magnet’s Smart Complete Feature 15:49 – Weekly Buzz Shoutouts Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. Serious Sellers Podcast Get weekly insider strategies from top e-commerce sellers and thought leaders. Subscribe: Serious Sellers: Spanish Get weekly insider strategies from top e-commerce sellers and thought leaders. Now in Spanish. Subscribe: Serious Sellers: German Get weekly insider strategies from top e-commerce sellers and thought leaders. Now in German. Subscribe: AM/PM Podcast Join Kevin every Thursday as he sits down with top experts to talk about all things entrepreneurship and e-commerce. Subscribe: Weekly Buzz Bringing you the latest news in e-commerce, interviews with experts, and your training tip of the week. Subscribe: Helium 10 The Helium 10 Software Suite will allow you to gain an unfair advantage over your competitors as it was designed and battle-tested by Amazon's top sellers. So if you want more sales, more time, lower PPC costs, and if you want to discover hidden keywords your competitors don’t use then start using Helium 10 -- the same tools top Amazon sellers use on a daily basis. 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