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Helium 10 Buzz 8/10/22: Premium A+ Content | Inventory Management | TikTok Order Center

In this episode, we cover the latest on Amazon and its advertising platform. We also talk about valuable tips on exiting your brand and how to use our Inventory Management tool.
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4 minutes read

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week.

Amazon sued a Rhode Island man and his company for allegedly selling fake, 5-star reviews to bolster seller feedback of third-party retailers who peddle products on Amazon.com.
https://www.axios.com/2022/08/10/amazon-lawsuit-fraud-fake-reviews

Sellers who have registered as a Brand Owner with Amazon Brand Registry are now eligible for Premium A+ content at no cost for an extended promotional period.
https://sellercentral.amazon.com/gp/headlines.html?id=GKYHLBVUF24PEU79&ref=nslp_at_3_GKYHLBVUF24PEU79_en-US_ttl_rf_recent_news_4&

Get ready for TikTok to make a bigger push on in-app shopping, with some users now seeing a new ‘Order Center’ panel in the app, which tracks any products that you’ve purchased, looked at, or even potentially may be interested in, in the app.
https://www.socialmediatoday.com/news/tiktok-launches-new-order-center-ecommerce-tracking-hub-with-selected-use/629144/

Amazon Advertising launched view metrics for reach optimized Sponsored Display video ad groups, which provides advertisers with a new set of key metrics for measuring and optimizing video campaign performance. The new metrics are view-through rate (VTR), video first quartile, video midpoint, video third quartile, video complete, video unmute, and click-through rate for views (vCTR). View metrics are available in the advertising console, report center, or through the Amazon Ads API.
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-view-metrics-video-creative/

Bradley shares a Freedom Ticket clip with Scott Deetz to discuss why planning your Amazon or E-commerce exit from day one is essential.

Carrie Miller welcomes Mina Elias for an interview to talk about his backstory, how his agency provides value to its clients, and something to look forward to at the Sell and Scale Summit.

Bradley closes the episode with the Pro Training tip of the week on how to get the most out of Helium 10’s Inventory Management tool and a sneak peek at this month’s Bigger.Better.Launch! Webinar. So make sure you register for the webinar here today!

In this episode of the Weekly Buzz, Bradley talks about:

  • 01:00 – Fake Feedback
  • 03:20 – Premium A+ Content
  • 04:15 – TikTok Order Center
  • 05:40 – Display Metrics
  • 07:13 – Google Ads And Amazon Attribution
  • 09:30 – Freedom Ticket Clip: Planning Your Exit On Day One
  • 12:20 – Carrie Interviews Mina Elias
  • 19:50 – Pro Training Tip: Get The Most Out Of Helium 10’s Inventory Management Tool
  • 27:35 – Register For August’s Bigger.Better.Launch! Webinar

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

  • Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
  • Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
  • Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
  • SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
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