#143 – PPC Talk – Step Up Your Amazon PPC Game

Episode 143 of the Serious Sellers Podcast hosts the Helium 10 Product Manager responsible for the new PPC management tool ADS, to talk about Amazon PPC.

With each new podcast, we’re inching closer to a total of 150 episodes, and starting to see some significant trends. One of them is the fact that our “Tech Talks with Bojan,” Helium 10’s former Chief Technology Officer (now our Chief Operating Officer), have always ranked at the very top of the most popular episodes.

Today on the Serious Sellers Podcast, Helium 10’s Director of Training and Customer Success, Bradley Sutton welcomes Helium 10 Product Manager, Vince Montero and introduces a “competing” tech talk.

Vince is responsible for ADS, our new PPC management tool that’s now in the beta development phase and being used enthusiastically by Helium 10 Elite members.

If you’re looking to level-up your eCommerce game on Amazon, this is a great place to start.

In episode 143 of the Serious Sellers Podcast, Bradley and Vince discuss:

  • 01:40 – Introducing PPC Talk
  • 03:30 – Coronavirus PPC Tactics 101
  • 05:30 – Dynamic “Down” Only
  • 08:30 – Don’t Lose Your Page Position
  • 10:15 – Make Sure that You’re Part of the Algorithm
  • 12:15 – Using FBM (Fulfilled by Merchant) to Get the Buy Box
  • 14:00 – Taking Advantage of Brand Registry  
  • 16:00 – Using Product Targeting  
  • 18:20 – A “New Wave” of eCommerce
  • 20:45 – How is ADS Helping Helium 10’s Elite Members?
  • 22:40 – Adding ASIN Functionality
  • 25:49 – Here’s How NOT to Have to Wait For Helium 10’s ADS
  • 28:00 – Back End PPC Audits
  • 32:00 – Bradley’s Search Volume Game 
  • 35:20 – Vince’s 30 Second Tip

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Google Play or wherever you listen to our podcast.

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

  • Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
  • Ultimate Resource Guide: Discover the best tools and services to help you dominate on Amazon.
  • Helium 10: 20+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon business easier with better data and insights. See what our customers have to say.
  • Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. 
  • SellerTradmarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
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