#709 – Starting An Amazon Business From Scratch in 2025 Bradley Sutton , VP of Education and Strategy 3 minute read Published: October 14, 2025 Share: URL copied Meet Natalie Dorsey, our inspiring contestant from the new Helium 10 series Scale Stories. With a background that spans a move from Columbus, Ohio, to the tranquil Hocking Hills and a passion for fashion design, Natalie is on a mission to take the e-commerce world by storm. She’s courageously ventured into entrepreneurship with various businesses and is now preparing to launch her Amazon FBA venture. Her story is one of determination and a relentless drive to break free from the traditional 9-to-5 grind, as she seeks to dictate her own professional and personal path.Join us as we pull back the curtain on product research and launch strategies with a live “Ask Me Anything” session featuring three seasoned mentors. Discover how these experts guide aspiring sellers like Natalie in making data-driven decisions, whether it’s considering unique items like cauldrons or tea sets. Go to http://h10.me/ssama1. Budgeting is addressed with thoughtful insights into starting investments of $5,000, later expanding to $10,000. The discussion navigates the balance between passion and market demand, stressing the importance of validating multiple product ideas to ensure success. Networking and personal goals round out our discussion, exploring the power of connections within the sales and Amazon communities. We celebrate the importance of building lasting relationships and outline the transparent process of documenting the highs and lows of starting an Amazon business. With personal aspirations such as achieving financial freedom and supporting family planning at the forefront, listeners will gain an in-depth understanding of setting significant income targets. As we follow Natalie’s ongoing journey, we eagerly anticipate sharing her progress and future victories. In episode 709 of the Serious Sellers Podcast, Bradley and Natalie discuss: 00:00 – Entrepreneurial Journey With Natalie 07:24 – Inspiration to Accept Challenge 12:43 – Overcoming Challenges in Entrepreneurship 17:09 – Product Research and Data-Driven Decisions 21:29 – E-Commerce Strategy 22:50 – E-Commerce Goals and Networking Strategies 24:37 – Amazon Business Journey With Natalie 29:58 – Future Updates on Natalie’s Products Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. Serious Sellers Podcast Get weekly insider strategies from top e-commerce sellers and thought leaders. Subscribe: Serious Sellers: Spanish Get weekly insider strategies from top e-commerce sellers and thought leaders. Now in Spanish. Subscribe: Serious Sellers: German Get weekly insider strategies from top e-commerce sellers and thought leaders. Now in German. Subscribe: AM/PM Podcast Join Kevin every Thursday as he sits down with top experts to talk about all things entrepreneurship and e-commerce. Subscribe: Weekly Buzz Bringing you the latest news in e-commerce, interviews with experts, and your training tip of the week. Subscribe: Bradley Sutton , VP of Education and Strategy Bradley is the VP of Education and Strategy for Helium 10 as well as the host of the most listened to podcast in the world for Amazon sellers, the Serious Sellers Podcast. He has been involved in e-commerce for over 20 years, and before joining Helium 10, launched over 400 products as a consultant for Amazon Sellers. Published in: Serious Sellers Podcast Share: URL copied Share: Published in: Serious Sellers Podcast Thought Leadership, Tips, and Tricks Never miss insights into the Amazon selling space by signing up for our email list! Subscribe Achieve More Results in Less Time Accelerate the Growth of Your Business, Brand or Agency Maximize your results and drive success faster with Helium 10’s full suite of Amazon and Walmart solutions. Get Started