Successful Amazon sellers know that you have to be able to free up more time in order to be creative and think strategically to get better results. Honestly, that’s what every Amazon seller wants, but just how do you do that when most Amazon sellers have a million tasks on their plate?
In this episode of the Serious Sellers Podcast, host and Helium 10 Success Manager, Bradley Sutton interviews Mynders Glover, a lifelong entrepreneur and project management ninja who has the answer to this burning question.
An expert in applying project management techniques to Amazon selling, Mynders has created a systematic approach that helps sellers delegate the management of day to day Amazon duties, so that they can create repeatable processes that works for anyone from a solopreneur (a one person Amazon shop) to the owner of a larger Amazon team with virtual assistants and/or internationally outsourced employees. After creating consistent approaches and SOP’s to maintaining and scaling Amazon businesses, Mynders is here to share his beginnings as an Amazon seller and how he helped other sellers to efficiently and quickly scale their Amazon business for bigger results.
In episode 17 of the Serious Sellers Podcast, Helium 10’s Success Manager Bradley Sutton and Mynders Glover discuss:
- 01:22 Mynders’ Entry Into Selling On Amazon
- 02:43 Get Started – Amazon’s Many Moving Parts
- 04:30 What Is A Project Management System & What Is Its Value To Sellers?
- 06:38 Mynders’ First Project Management-Amazon Success Story
- 08:45 Creating A Systematic Way To Scale Products Fast & Efficiently
- 10:30 How To Set Up An Effective Process For International Amazon Teams
- 12:30 Setting Up A Process & SOP To Effectively Delegate Duties
- 14:30 The Benefits of Delegating
- 15:25 A Project Management Success Story – Scaling New Products Fast
- 18:09 The Importance of Project Management For Solopreneurs
- 20:00 Apply A Project Management System For VA’s Or Outsourced Staff
- 21:15 Optimizing Your SOP’s & Process
- 22:31 Unexpected Benefits of Implementing A Systematic Amazon Plan
- 24:00 Why Project Management Helps You Get Bigger Results
- 26:20 How Mynders Helped An Amazon Seller Better Manage His Business
- 27:20 How To Contact Mynders
- 28:05 E-Commerce Launch Summit – 7 Core Systems: An Amazon Critical Path
- 30:10 How To Find Out More About The E-Commerce Launch Summit
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Bradley Sutton: Today, learn from Mynders who used to be an Amazon seller, but now he dedicates his time helping Amazon sellers learn one system that helps him supercharge their business without having to add more hours to their workday.
Bradley Sutton: How’s it going, everybody? This is Bradley Sutton, and welcome to another episode of the Serious Sellers Podcast. All right, now today on the Serious Sellers Podcasts, I’ve got my good buddy Mynders here who’s going to give us some really important information. I think a lot of us overlook about building a product management system. You know, sometimes we just get so tunnel vision or you guys who are sellers on Amazon and we just think about all keywords. All selling on Amazon, profit margins, installing a system in order to scale your business is very important. So Mynders is an expert on that. Mynders, how’s it going today?
Mynders Glover: It’s going really great, Bradley, thanks for having me on your podcast.
Bradley Sutton: All right. So, tell us a little bit about yourself, like how you started. What was your first kind of entry into the Amazon world? Like how far, how many years back does this go?
Mynders Glover: Well, it goes back to 2013. I joined Amazon private label in the Amazing Selling Machine world. ASM one.
Bradley Sutton: Okay. And what was your first entry then? You took that course and then like right away you went and tried to find a product or how did that work?
Mynders Glover: Well, it was really, it was an interesting thing. I took the course and because I was looking for a way to trade, you know, stop doing time in exchange for money, but to leverage through something where I could create a big income stream and have residual income coming in that wasn’t related to it and hours worth of consulting, they’re getting paid for that. So that was my entry into it. And of course, what I thought like so many other people is that this was going to be a pretty easy business because Amazon storage or inventory, Amazon brought the sellers to the website. Amazon collected the money and made you a check and shipped out the product. And lo and behold, as a lifelong entrepreneur, what I discovered was this was one of the hardest businesses I had ever done.
Bradley Sutton: Why would you say it was hard? What happened? Did you have any bad experiences at the beginning?
Mynders Glover: Well, it was hard from the standpoint that there were a lot of moving parts. It wasn’t a negative hard, it was just, it had to use every tool that I had developed and yeah. You know, utilize as an entrepreneur in different businesses and industries. And, so all of those marketing techniques really needed to come to bear, in order to make this a successful venture. So the thing it was really interesting is right up front, I realized that in order to make this go, I had to source products in China. And
Bradley Sutton: Okay. Yeah, I mean, I think a lot of the people who listened, they’ve taken similar paths, finding the product sourcing in China, selling on Amazon. So far, I might be listening, I’m like, okay, well Bradley, this is all great, but, what–where’s my value? So I think the value that you bring and which is why I brought you on here and I think it’s very important. Tell me a little bit about, what first of all, what does having a project management system even mean? And secondary question is, what do you think Amazon sellers are missing out, or what negative is happening if they don’t have one implemented?
Mynders Glover: Great question. Well, you know, the title for the session today is the one system you need to scale your business. And that is a project management system. So all of the stuff that I was talking about with all the moving parts that you have in your business, that typically what I’ve found when I first started adding products is that it was like spinning plates. So the first plate was spinning the product picking plate and then I’d have to choose suppliers. And, and along the time I got to setting up the listing, that first plate started to wobble because it took so long I didn’t have a structure or systems to do all this stuff. So that when I actually finished my launch and was looking at another product to launch, I had to go back and try to remember what the steps were early on in the process. And so did my team. So then what I decided to do was to utilize my project management skills. And basically what that means is you set up a structure by which you organize all of the tasks that you have in your business into core systems, and then you facilitate with that structure, your team being able to utilize those systems in order to add a lot of products fast and in a consistent systematic way.
Bradley Sutton:Okay. So this is something that you didn’t just start once you became an Amazon seller, you actually had been using, project management system technique before your Amazon days. Is that correct?
Mynders Glover: Absolutely. And, I’ve got a great story on how it came to my awareness that this was my talent, this was my
Bradley Sutton: Yeah, I’d love to hear it.
Mynders Glover: All right, great. So, I mentioned early on that I was trading time for dollars and so I got into the Amazon world to break that pattern. So, back in the day I was a launch manager, using the product launch formula approach and I was consulting with different people who were launching info products, not Amazon products at the time. And I actually had released some courses related to the Camtasia platform myself. And as a result of that, I met an internet marketer named Don Crowther, who’s done some
Bradley Sutton:Wow, that’s pretty incredible. How big was your team at that time?
Mynders Glover: Well, my team consisted of seven outsource people. I personally like to work with virtual
Bradley Sutton: So I would imagine that especially if, and Amazon seller has a similar structure in their company as far as, instead of everybody just being in one house or one office or something, that having
Mynders Glover: It’s totally accurate. I have a friend in the Amazon space who does millions and millions of dollars a year, and he works by utilizing a system like this less than 15 hours a week. And he has it so that his team does the work and they report to him by a very systematic means that
Bradley Sutton:Oh, awesome. Working 15 hours a week, that’s kind of like the journey and I think all of us, I think I’m working 15 hours just today alone. But, that’s a side point. But here’s a question. I think that many, like
Mynders Glover: Well, first of all, it’s just not reality. You know, it’s a mental thing that we tell ourselves and we all do that. And, what, you know, what typically happens is we fall into a mode where sometimes when we went out to or something or we, you know, we’d love some somebody else to do something, we look at it and we tell ourselves that, in the amount of time that it would take me to teach somebody else, I might as well do it myself. And what happens
Bradley Sutton: That sounds good. Now I know there’s still probably some skeptics out there who might not be convinced. What are some, I don’t know, like maybe success stories you can share. You’ve mentored, you’ve had many clients over the years implementing your systems in where like, let’s just say, this product X here, they were making $1 million, a year on Amazon, but then after implementing these systems and starting to change the way they do business, without hiring a million more people are completely changing their business, or their brand or anything like that. But strictly with, by implementing these kinds of systems, like what kind of success stories can you give me of how somebody was able to scale better by implementing this?
Mynders Glover: Well, I’ll give you one, that happened recently. I have a client named Daniel who started it mid-2018 so just about nine months ago, actually, it was like in July or so, the end of July and the situation was he was in the
Bradley Sutton: Wow, that’s great to hear it. Now, is there a certain level that one must be at in order to have this be advantageous? Like I would assume, obviously it’s a given that, if you’ve got a team of 10 people, you definitely need to do this, but is there a case where maybe you’re just the lone ranger. You’re by yourself. If somebody is just by themselves or maybe it’s a family business, they only work with their wife at home. Is it still important to implement these systems or it’s only applicable to when you have a big team?
Mynders Glover: No, it’s definitely applicable for a
Bradley Sutton: All right, so let’s say I work with you. You helped me get my system in place. Now on average, how often or how long does it take to like really tweak it? Like, I’m assuming that, the very first time I get into something I might not know what the best method is. And then I see, oh shoot, actually this is not the greatest SOP for this process. But like how long does it take to get to make it a real well-oiled machine. And then after that, is it kind of like clockwork, or do you suggest that people still review it every now and then in order to optimize?
Mynders Glover:Well, it’s an ongoing process and what I do is I actually have a course where I bring on both the owner and the project manager. And in a lot of
Bradley Sutton: That sounds great. That sounds great. So any other tips that you think that sellers are missing out on or any other–not necessarily tips, but it kind of like treats or what you think that they’re going to be able to have an advantage over others once they implement this? Like obviously one of the top things I like to hear is, hey, working less during the week and
Mynders Glover: Well
Bradley Sutton: Cool. All right. Now completely switching gears here. You might not have an answer for this or you may have an answer for this, but I’m sure you know most of the processes are kind of like standard for Amazon sellers. It’s like, okay, hey, we’re going to have an SOP. And part of it is how to find the product to sell on Amazon. Okay, well you got to use Black Box and this is the steps you take. How to do your keyword research or which employee is going to handle customer service, but I’m sure you allow some of your clients to customize their processes like whatever works for them. Have you ever had a client that just has like some really funny or crazy part of their process but hey, it works for them. Like every morning at 9:00 AM the entire team meets to hop on zoom and do some Tai
Mynders Glover: Well, you know, that’s great that you mentioned
Bradley Sutton:That’s great. That’s great to hear. So if somebody wants to find out more information, I mean, I want you definitely to talk about the conference that you’re going to have me on, but before that, where can they find out more information or contact you to learn more about, your systems and how they can implement in their business? What’s the best way to reach you?
Mynders Glover: Well, the best way to reach me is at firstname.lastname@example.org. And so that’s Mynders spelled with a y. M-Y-N-D-E-R-S@beyondproductive.com. And, of course, my primary website is beyondproductive.com.
Bradley Sutton: And then what is the conference? I think it’s going to be myself, and Kevin King, and a lot of cool influencers in the Amazon space. We’ll be speaking about different topics on there. So how can people find out about this summit that you’re doing?
Mynders Glover: Great. Well, so let me tell you what it is. It’s called the E-commerce Launch Summit, and it’s an Amazon Private Label conference. So, it’s for people who are either currently in Amazon Private Label or in other areas of
Bradley Sutton: All right. Now if people, I mean this is still, you know, way before the summit is actually happening, so–but if people are hearing this podcast
Mynders Glover: Yeah, absolutely. This will be an evergreen product. So, tons of value. The content is over the top. I’ve prerecorded all but one session so far. They’re at the editor, the video editor, and I can tell you that you could take the content from the speakers, and build your own SOPs, and have the 20% that will yield you the 80% of the results.
Bradley Sutton: Alright. Well, Mynders, thank you so much for joining us. There are some points that you made today that I think a lot of Amazon sellers out there are not yet utilizing. And hope you guys are able to take some of this and maybe get some more information from Mynders if you want to implement it. And Mynders, thank you again for the information and we’ll see you on that summit.
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