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#391 – October’s New Amazon and Walmart Seller Tools, Updates, and Features

In this episode, Bradley goes over all the latest updates with Helium 10 and how you can use it to make you or save you thousands of dollars on Amazon. How cool is that?
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42 minutes read

We’re back with another BBL (Bigger Better Launch) recap in the Serious Sellers Podcast! If you loved last month’s newest tools, updates, and features, we’re sure you will be amazed at what has been announced recently. In this episode, Bradley goes over all the latest Helium 10 features and how you can utilize each one in order to improve your Amazon business.

If you’ve enjoyed this episode, make sure to register for the Free Elite Webinar on November 3rd, where Kevin King himself shares multiple hacks that you can add to your Amazon-selling arsenal.

In episode 391 of the Serious Sellers Podcast, Bradley talks about:

  • 02:50 – Recapping September’s Newest Tools, Updates, And Features
  • 07:45 – Popular Update: The Product Summary View Feature
  • 11:00 – Brand Analytics Conversion Share in Cerebro
  • 19:30 – Magnet To Keyword Tracker
  • 20:30 – A Renewed Helium 10 Onboarding Process
  • 21:05 – Language Localization & Your Customized Toolbar
  • 23:00 – Introducing Sales Heat Maps – Per Capita
  • 24:45 – Alerts Filter Update
  • 25:50 – Alerts Bulk Enablement
  • 28:19 – Keyword Tracker to Listing Analyzer
  • 28:40 – Black Box Search Results Increased For Diamond And Elite Users
  • 31:30 – Chrome Extension Widget
  • 33:00 – Amazon Belgium Inside Helium 10 Profits Tools
  • 33:54 – Brand Analytics Data in Magnet
  • 38:05 – Register for the FREE Elite Webinar On Nov 3rd
  • 39:30 – Register for the Holiday Readiness PPC Webinar
  • 39:45 –  Listen to BBL Recaps in Spanish and German

Transcript

Bradley Sutton:

Alright, guys, I’m gonna let you know all the new tools and features that we launched in the last few weeks, but not just what they are, how you can use it to potentially make you or save you thousands and thousands of dollars on Amazon. How cool is that? Pretty cool I think.

Bradley Sutton:

Are you a six, seven, or eight figure seller and want to network in a private mastermind group with other experienced sellers? Or maybe you want to take advantage of monthly advanced training sessions with Kevin King, an expert guest. Do you want to come to our quarterly in person all day trainings at Helium 10 headquarters? Or do you want the widest access to the Helium 10 set of tools for all of these things the Elite program might be for you? For more information on Helium 10 Elite, go to h10.me/elite. Hello everybody, and welcome to another episode of the serious seller’s podcast by Helium 10. I am your host Bradley Sutton, and this is the show that’s a completely BS free unscripted, and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And this is our monthly BBL recap, Bigger, Better Launch recap, where I talk about the different new strategies and features that Helium 10 has released in the last few weeks, but with a focus on how you, as Amazon and Walmart sellers can and should be using them in order to increase your sales in your business.

Bradley Sutton:

Because it’s, it’s not just about, Oh, wow, look at Helium 10 and what they’re launching. I mean, the fact of the matter is it’s kind of useless if we launch things, but you guys don’t use it or you don’t know how to use it in order to get better. Now, this is an interesting BBL that we had because this is the first time that I wasn’t a part of it at all as far as, you know, presenting it. It was my amazing team, Carrie, Shivali, and Lem kind of took it over. Thanks to me being on an airplane. I was literally on an airplane traveling to here in Asia where I’m at right now in order in order to do the Asia tour I’ve been talking about on the podcast. And so they did an amazing job.

Bradley Sutton:

And so now I’m gonna be going over and recapping some of the things that they talked about, but again, with a focus on how you guys need to be using them in order to you know, help increase your sales. So before I get into the newer updates, I wanted to recap what we did last month in the September BBL. Alright? The first thing that we talked about was Google Ads in Atomic. That was something that’s only in beta right now, so not very few of you guys can use that. But keep an eye out, once that opens up to more users, that’s something you definitely should be using. I myself am have been testing it out on my accounts, Project X Project, 5k, Google Ads guys, maybe two years ago. Ah, nah. You don’t need, need to be using that for Amazon sellers, unless you’re a humongous perhaps.

Bradley Sutton:

But nowadays, it’s definitely something that’s more important. Atomic hourly analytics and day partying, we talked about last month that was released to Elite members, but now it’s open to Diamond members as well. We then talked about last month the Amazon brand analytics within Cerebro, and that was kind of like my favorite part of last month’s BBL. Now, this is something that’s important, guys because you need to be able to get a holistic view on your keywords, And in the past, what I’ve always taught is, hey, do it a little bit in Helium 10, but then also make sure that you guys are using brand analytics inside of Amazon in order to kind of like, get a more holistic view, look at some history, et cetera. And now you can do both in one.

Bradley Sutton:

So that was a huge update. If you got a diamond count or above, let me know how you guys have been using it. I’m gonna talk a little bit more about this brand analytics in Cerebro. Cause we got, one of the first features is actually gonna be talking about that, but I need, need, need you guys for Amazon Sellers to be using that. If you have a Diamond and above account, you are not taking advantage of that. Guys, that’s one of the most value-added things that we’ve added to Cerebro in a couple of years, to be able to, you know, see who are the top three click and who are the top three purchased, because it’s not always about who is the organic position, top three, right? Something that brand analytics has taught us is that you could be maybe positioned 10, 11, or 12 organically and still be one of the top three clicked.

Bradley Sutton:

And then when you find competitors that are doing that, that should open your eyes, guys. If you’re looking at product research or maybe even your own niche, and you notice that there are competitors who are just crushing it as being one of the top three clicks, you gotta ask yourself what is going on? How does their listing you know, look so different in the search results that people are wanting to click on theirs, even though it’s like halfway down the page? Think about that for a second. You as a buyer, right? Like me personally, I’m always, always clicking like near the top of the page. If I start scrolling down it’s because I don’t really see what I like there. And if I pick something towards the middle or bottom of page one, it must really stand out in the search results.

Bradley Sutton:

Remember, think as a buyer, not as a seller. So this is something that, you know, exclusively brand analytics can, can show you guys. And now we’ve got that in Helium 10. The other thing that we launched was new Listing Analyzer enhancements. These are pretty cool because it allows you to get a little bit deeper into the performance if you’re looking at your own product. So this is is another thing I need you guys. If you have a Diamond and the above account, I want you guys to be checking this. Have you started using that? Put your own ASIN or your own SKU inside of Listing Analyzer today, guys, and then look at the business report history. Look at your BSR history, and importantly, look at that BSR history, because something that has been coming up for about a month. Now is Amazon has been changing categories left and right, and you might have found that you have now new subcategories that Amazon is ranking you for, or that have your product in that you didn’t even realize.

Bradley Sutton:

And this Listing Analyzer tool will show you if you have it, like for example, the Coffin Shelf. All of a sudden at the end of September, we started being in two different subcategories at once. For some people that was a good thing, for some people was a bad thing. When did that happen to your account or your product? If it did? Use Listing Analyzer and look at that business report’s history in order to see when that happened. Actually, the business reports history is what shows you like your clicks and convert or your conversions and your page views and things like that. But it’s the BSR history that is in Listing Analyzer. We had some updates to the Helium 10 app last month. We also had expanded metrics for Amazon attribution and estimated brand value some updates to that one and new features for Market Tracker 360 and product analysis we launched last month.

Bradley Sutton:

Some new things about the subscription summary that you guys can like, kind of see on your main page, what plan you are attached to. And also you’re able to add a la carte things like, for example, more tokens to be connected to your account or sub-user accounts if you have more employees. So that was launched last month. One of the other things that we launched last month was the product summary view in the Chrome extension. So this is another one of those things I want you guys to look at. It’s shocking to many sellers who use this for the first time that they did not know that somebody else is selling their ASIN in other marketplaces. So I want you guys to like pause this episode after I explain how to do this. I want you to pause it.

Bradley Sutton:

As long as you’re not in your car, if you’re at your computer or something like that, pause it. And this is what I want you to do right after you pause it, go to Amazon, you know, whatever marketplace you’re in, go to your own product, find your own product in Amazon. Obviously don’t click on your sponsored ad. Guys, I don’t want everybody saying that Bradley got everybody’s clicks high because everybody’s clicking on their own sponsored ad. But go into Amazon, find your product, and then click the Chrome extension. And then if you hit product summary view, so this is right under kind of like the listing health score that you can see. And then once you go to listing health score, there’s a summary marketplace, and listing health score hit marketplace, and then it’s gonna show up to I believe, 12 marketplaces.

Bradley Sutton:

If in another Amazon marketplace, somebody is selling your agent. And it might be you maybe you’re crushing it and you are active in all marketplaces, you know, Amazon, Japan, Amazon Netherlands, Amazon, Germany, et cetera. If that’s you, you’re gonna see all of your listings right there and the price that is being sold at, but maybe you know that you are only selling, for example, Amazon, USA, and Canada. For example, what you’re seeing on the screen right now, those of you watching this on YouTube is the actual Helium 10 project X coffin shelf. We are only selling in two marketplaces. We, ourselves, that is USA and Canada. But look, there are active listings in Spain, France, Netherlands, Germany, Japan, the UK, Italy, India, and Australia. What does that mean? That means that somebody else has taken advantage of our listing.

Bradley Sutton:

Who knows what the heck they’re selling? And remember this, you know, you might think, ah, this is like not a big deal or something. You know, cuz maybe they’re dropshipping your own USA product and that’s the case. You know, who cares, right? But what if they’re just selling some knockoff coffin shelf or some random coffin shelf that’s crap, right? Taking advantage of all of our reviews and you know, selling their own piece of garbage. Well, what happens when that cell or that buyer in Amazon Italy leaves a review? Remember, that could go and get visible in the global ratings, even in the USA account. It could be visible that we had a terrible review and that could affect it. So this is something I want you guys to pause this right after this and then come back to listen to the whole episode, look at your main few sellers, and then let me know do you see other people selling your ASIN.

Bradley Sutton:

This is something that you guys should definitely do. So what do we have cooking for October? What did Shivali, Lem, and Carrie launch? How are we getting bigger? How are we getting better? , I talked about how in September we launched in brand analytics or in Cerebro brand analytics. And now what we had was the total click share, right? So that is what Amazon is showing as the sum of the top three clicked. In other words, for example, you see here, this keyword collagen powder, the sum of the top three clicked is 35.2%. That means out of the top three products that were clicked, they make up 35% of the clicks, the total clicks. Now, this is important because you kind of wanna see how, you know, people are dominating the market.

Bradley Sutton:

So this was a great addition that we did last month, and I hope you guys have been using it, but now what we added this month, as you guys can write, see right here just for Diamond and up. Diamond and Elite members, we have the total conversion share. So what does that mean? That is, again, coming from brand analytics and, and it’s basically of those top three clicks, what percentage total of the conversions do they have? In other words, the actual purchases after the search of the keyword. So for example, we’ve got here this first one that you see collagen powder, and then it’s 35% were the top three click of those three that were clicked they make up 32% of the conversions. And this is kind of like what you normally see out there. If products get one-third of the clicks, they get about one-third of the conversions, right?

Bradley Sutton:

Because, you know, they’re the ones who are getting the most clicks. And so it just makes sense that people are actually purchasing it. But where this gets interesting is when you see discrepancies, When you see these numbers are way different, For example, take a look here, collagen peptides powder, the second one you see the top three clicked, they make up over 50% of the total clicks. Let’s just say that there are a hundred thousand clicks happening in a month. That means that they get about 51,000 clicks, but the total conversion share is only 35%. What does that mean? Let’s just say there were 10,000 purchases out of those 100,000 clicks, like one out of 10 people bought, let’s just say that, right? But instead, you would think that they should get 5,000 purchases because it’s 50% of the clicks, right?

Bradley Sutton:

They only get about 3,500. So that means that if one or more of those top three clicked, people, are clicking off of it and buying something else. They don’t really like it. So this is where you can find things that are interesting because I would go in here and the way that I personally would view this is like, well wait a minute, what is going on with these top three clicks? And I would actually go into I could actually see that here. I could click and find out who the top three clicked products were and what is going on with their product pages that people are clicking on it, but they don’t like what they see. Is there an opportunity for me now, as you guys know in the collagen powder and collagen peptides niche, you know, I would never suggest you know, getting into that niche.

Bradley Sutton:

But this is what is interesting because you want to be able to see where there’s a discrepancy between the clicks and the conversions. Let’s flip the script a little bit and look at this next slide here, where this collagen vegan, for example, the top three clicked products make up 50% of the clicks, just like the other one that we looked at earlier. But the top three conversions or, or those top three clicked, make up 90% almost of the conversions. What does that mean? That means that these products are on point, alright? Their conversion rate must be super, super high. People are clicking on other products maybe, but they’re not even buying them because it, once a person lands on these three products that are the top clicked, they are pretty much purchasing them. And you’d probably see that in the detail.

Bradley Sutton:

So again, what can you do with this information? You could go one of both ways. Let’s say you’re, you’re looking at product research, you could be like, Wow, these guys are dominant. I don’t think I can like, play on this keyword because these products are crushing. But what if you look, actually look at the products and you’re like, these products aren’t even that good, these top three click. It’s just that the rest of the products here in this niche are garbage. They’re trash, right? So I might have like an amazing opportunity looking at this, like, if I can come up with a better product than these top three, and it’s not that difficult to do, so, oh my goodness gracious, I might start crushing it in this thing. So, you know, there’s no one magic answer about how you use this information and there’s no one right answer.

Bradley Sutton:

Like, you could talk to two different sellers and they might have opposite strategies, and it’s not like either of them are wrong, but the bottom line is, guys, for Diamond and above. You have got to be using this to start looking into your conversion share. Now, I mentioned earlier that you can actually click into it and get some insights and here you could see that right here on this slide where this is that collagen peptides powder. And I can actually, once I click on that graph, this is what comes up. And then now I can actually see here, those of you watching this on YouTube I can actually see, hey, what were the top three clicked products? And then what percentage of it? So if you remember, there was one keyword that we were looking at that had a total of about 40% of the clicks around 45% of the clicks.

Bradley Sutton:

But as I can see here, once I click on this, I can actually see what those top three clicked, and then what percentage of the clicks and conversions each of them had. And it’s very interesting, you know, like for example, I can take a look here at the number one click and see the made up of 23%. It, it has more than twice the number of clicks than any other product in the whole entire niche of this keyword that people click on. So that product is just dominating, right? These are the kind of insights you could never have before with helium 10, but now you have it. Now that we’ve integrated brand analytics. Another cool thing here is I can actually see the history of these vital proteins collagen peptides, for example, As you can see here, this is the number one click in August.

Bradley Sutton:

Number one clicked in July, number one clicked in June. However, their click share is actually going down. Now, the thing that I really like about this guys is I can actually get some insights into what’s going on with sponsored ads. Now, for example, this one of these in July was one of the top three and it didn’t even have an organic rank. Why? I can actually tell exactly why, right? What is happening? This, guys, this is amazing. I need you guys to pay attention to this. And those of you listening to this on the podcast and you can’t even see what I’m talking about, you’re gonna need to go to YouTube a week later and watch this because this is just mind-blowing, right? In July, this Vital protein had two of the top three clicked ASINs. Now the, here’s the thing, guys.

Bradley Sutton:

These are variations. They’re both in the same child item family right now, as you know, you can only rank for one child at a time organically. And that’s the case here. Look at this. The number one clicked product had a no rank, helium 10 did not detect it in organic ranks. This is mind-boggling guys. This is the number one click. So you might be wondering, wait a minute, how can it not even be ranking in the first seven pages, and yet it’s the most click? Well, take a look at their sponsored rank average. It is number one, which means they got all of their clicks from being the first sponsored ad on the page, right? Even though the one that was getting the actual rank was this product number two, where it was organic rank number one, yet sponsored rank number 24 when it was even detected.

Bradley Sutton:

So this is just mind-blowing guys. This company was able to get for this one keyword what is this? 30% of the no, 34%, and 35% of the clicks with one product because they had two variations. One was ranked organically at page one, position one, one was ranked on sponsored ads, and page one, position one. So you can really get some next-level insight into what your competitors are doing. And like I said, you do not have to be organic ranked number one to even be the top one. This guy was not even organically ranked at all. If you looked at the coffin shelf and how it ranks for, you know, Project X coffin shelf and how it ranks for coffin shelf, you’ll notice that the organic rank average is like 10 to 15, but we are always traditionally number one or number two with the most number of clicks because of our sponsored rank.

Bradley Sutton:

Average is actually number one. So really cool update guys. Now you’re gonna see the conversion rate in addition to the click rate or conversion share, I should say in addition to the click share. And I need you guys with diamond and above to be looking at these look at these metrics. Another thing that we added was Magnet to the keyword tracker. , So let’s say you’re doing some keyword research and magnet. Remember, Magnet is our keyword, keyword-based tool. Cerebro is that eight reverse ASIN tool. It still shows you keywords, but you enter in ASINs or products, and then it spits out keywords that are related to those ASINs. Well, with Magnet, you enter in a keyword and it spits out keywords related to that keyword that you enter. Well, now what you’re gonna do, and this is, this comes from you guys, you can select any number of keywords that come up in the results and then choose to add it to one of your keyword tracks.

Bradley Sutton:

So hopefully you guys are utilizing the keyword tracker and instead of having to just like copy and pay somewhere and then go to the keyword tracker and then try and like add it, Nope, you can add it directly from Magnet. You’ll be able to choose which product you want to get, and then it will you’ll go ahead and be able to add those keywords from magnet to an existing keyword track session that you have for those of you who are not Helium 10 members and you’re about to sign up, or maybe you’re a free member and you haven’t connected your account. Here’s, here’s an update for you. So this is regardless of the level of the plan you’re on you are going to have a different onboarding process now where instead of like being overwhelmed, like, “Oh my God, there’s like 45 tools literally here at Helium 10, I don’t know where to start.”

Bradley Sutton:

You’re gonna have this checklist of the things to get started on your Helium 10 journey. So if you are just signing up today or soon, you’re gonna sign up soon, make sure to complete this checklist. It goes from things like connecting your Amazon account to actually doing some common, the most common uses of how new users can get started. So that’s something that we have for all users who get started with Helium 10, something new there. Another thing we launched was a language localization to your toolbar. So, you know, we launched this in BBL a few months ago where instead of just in English, you can actually have your Helium 10 dashboard. You know, not just the information, but I mean, I’m not just, you know, the marketplace that you’re selling in, but the actual language that the columns are in and the menu bars and everything else.

Bradley Sutton:

You could actually have it in languages like Chinese Spanish and German, and I think Italian as well. But right before you had to like actually click into your settings, it was kind of a tedious task. So we listened to the responses that we were getting from our foreign language customers. And now it’s kind of like at the very top of the page there’s of your menu, you’ll have a dropdown where you can go ahead and toggle between languages that you’re viewing in Helium 10. The next update is to something that we launched in August, and September, which was our Sales Heat map. So we’ve always had our Inventory Heat Maps if you guys remember, and then now we added a sales heat map, right? This was important because in addition to seeing where your inventory is being stored, which was the first thing that we added now you can actually see where there’s the concentration of your sales.

Bradley Sutton:

And now we launched that last month, so hopefully, you guys are using that right now. But now there’s a toggle where instead of just seeing a total, you know like you see here on the left, I can actually see a per capita right now. Now, what does this mean? So you’re gonna be able to now see like, are you getting like an abnormally high number of sales, you know, per capita. For example, if I had 10 sales in Los Angeles, California, well, per capita that’s not really making too much of a dent. That’s like not too impressive. Los Angeles is a city with millions of people, but if I had the same number of sales, 10 sales in like Rio Rancho, New Mexico, you know, a small suburb of Albuquerque over there, that’s actually more impressive cuz per capita that is gonna be higher.

Bradley Sutton:

And so that would be something to look at, like why in the world are so many people in Rio Rancho, New Mexico buying my product, right? I’m gonna go target that with Google ads. I’m gonna target Facebook ads, whatever the case is. I know something is going on where my product is really vibing with customers in Rio Rancho, New Mexico, or maybe I would even target Albuquerque or something like that. But you can get different insights. So again, I diamond and above account guys. You guys need to be using the sales heat maps. You need to be using the inventory heat maps, but take action on it. Sure. It’s nice to see beautiful looking maps and there’s like, you know, different dots all over the place, you know, here and, and oh, this is cool, look at these numbers. But I want you guys to dive into this information and see if you can do something.

Bradley Sutton:

You know, we talked about you know, integrating Google Ads within Helium 10. You can do Google Ads right now, even though you don’t, even though you might not have access to Helium 10 version. And then, you know, what can you do with this information? Do you think that sales are too low in a place and they should be higher? You might wanna target, again, you could have the opposite idea. If you think sales per capita are abnormally high in a geographic location, well, you might take that information and say, you know what, I’m gonna go ahead and you know, target this. I’m gonna double down and send some more outside traffic there because it obviously, you know, has a good conversion rate. So this is just something that’s interesting that you guys should be looking at. Sales heat maps.

Bradley Sutton:

Another thing that we have is an update to our alerts tool. Now we have filters where you could say, Hey, let me look at the buy box status, history, or not history, but the buy box status. Let me filter it down to where I don’t have the buy box. Let me filter it down to X marketplace. Let me filter it down to the number of sellers. There are a lot of different filters that we now have in alerts. And guys, just in general, you have got to be using alerts. This possibly, possibly saves more money for Helium 10 users than even a refund g and Refund Genie is a tool that actually goes and finds money that Amazon owes you, but alerts potentially save Helium 10 customers more money. It has saved me thousands and thousands of dollars. Why? Because sometimes things happen in your account that you might not realize, like Amazon changing dimensions here and there, Amazon changing your image or somebody changing your image, or somebody hijacking your listing.

Bradley Sutton:

The big one that gets me all the time is Amazon changing the dimensions and all of a sudden I’m paying like 50 cents more or a dollar more per unit to ship it and I don’t even realize it. You know, imagine if I sell 5,000 units in a month, that’s $5,000 extra from my profit directly from the profit that I’m missing out. And Helium 10 could have alerted you about that. So, guys, you need to be making sure you have alerts on, and now you can like, you know, those of you who have more products can filter it down. This is available for Platinum, Diamond, and Elite users. Another thing is bulk enablement. So let’s just say you’re the loser out there, I’m just playing with you, but yeah, you pretty much should consider yourself a loser if you have not been using alerts and you’re already paying healing 10.

Bradley Sutton:

Like this is literally free for you if you’re already paying for healing 10. But anyways, let’s just say you’re maybe not a loser, but maybe somebody a very busy individual who has had not had time to activate alerts, but now you have seen the light cuz Bradley says, make sure to use alerts. Well, in the past you would have to one by one activate alerts. Like let’s say you’ve got 500 SKUs, that’s kind of a pain. Like in Japanese we have this word called (Speaks in Japanese) like really a pain in the neck. Now they would always say that in Naruto, those who are Naruto fans. Anyway, let me know in the comments, any Naruto fans out there? Who’s the guy who always say (Speaks in Japanese) Anyways I digress, but it’s not a pain in the neck anymore because now you can go ahead and do bulk activation for the alert.

Bradley Sutton:

So I want you guys to do that all, first of all, use the filters to filter out which ASINs you wanna filter out. You know, that was the thing I just announced two minutes ago, and then select them all. And I want you in one fell swoop to go ahead and activate everything for alerts. Here’s an example. Mark Henderson talked about. I don’t wanna call him a loser, but he was one of those individuals who was not paying for Helium 10. So it’s not like he was paying for Helium 10 and didn’t do alerts, but what he says is, Amazon has recategorized my ASINs into a completely different category. It didn’t have any impact on sales, but it put me in a higher referral fee bracket. You know, you guys might think that everywhere on Amazon it costs 15% for commission.

Bradley Sutton:

No, not every category. If you get changed categories, it could be more. Maybe you were in one that had 10 and now you get moved to something that’s 15%. And he says, Here, I didn’t notice for weeks. I wish I was paying for Helium 10 at the time, what I lost would have paid for my subscription. So guys, don’t be like Mark and regret not having alerts on. Make sure to activate alerts for every single one of your products. guys, next update that we did was in Listing Analyzer. Real easy. This is just a simple one guys, but you know, if you’re tracking your own products in Keyword Tracker, which I hope you are, it’s just another way to go easily into Listing Analyzer to see what’s going on with your listing if you want to get some information instead of having to copy and paste ASINs and things like that.

Bradley Sutton:

Another update, this is for like wholesale and arbitrage users. You know, for Black Box, historically we have capped out the number of results at 200 and this is not a mistake or a bug. You know, some people think, “Oh, it’s a bug, how come there are only 200 results?” I know there’s more. Yes, there are more, but we purposely did that for a number of reasons. Number one, it’s just best, best policy not to look up more than 200 if you’re doing a product research session. Cuz I guarantee if you look up, you know, 1000 ASIN and, and those were what came up in the filters you’re not gonna look up 1000, you’re gonna probably miss like 900 of them because you’re gonna get two focused on this and then you’re not even gonna know which ones you’ve seen and which one you haven’t.

Bradley Sutton:

So we’ve always taught that if you ever see 200 over 200 results, that means you need to filter it down. Now what happens is because you’re having to do all these filters, there’s another benefit from always having this cap of 200. It makes it that much less likely that somebody else is doing your search. Because some people get, you know, people ask this question all the time, “Oh my goodness, Helium 10 has hundreds of thousands of users, it’s the number one tool company in this space.” What if everybody’s doing the same exact Black Box search and we all launch the same product at the same time? Cuz we found it at the same time. You know, it’s kind of a legitimate question, right? But you don’t have to worry about that. I mean, the more you filter it down, if you filter it down to like 100 units out of, or 100 products out of the 2 billion that are in Helium 10’s database, do you know the odds of other people going filter using the same exact filters that come up with the same exact results?

Bradley Sutton:

It’s like astronomically low. So this has always been another way. That being said, there were a lot of customers who are maybe wholesale sellers or arbitrage sellers, and they were not necessarily looking for private label research and they just want to run, for example, Black Box on one of their competitor’s storefronts, Hey, I wanna see all 200, 300, 400, 500 products that my competitor is selling, or I wanna enter this one brand. I wanna see all of the Nike shoes that are being sold online that are between hundred, $200 and that might not be 200 products. And so it was kind of a pain for that. So because of that, for Diamond and Elite members, now we have added the ability to see up to 500 results. So again, if you’re a private label seller, I still highly suggest narrowing it down to until it gets to be 200 or less.

Bradley Sutton:

But those of you out there who are arbitrage or wholesale, or maybe you’re looking at your competitor’s storefront, I mean, even if you’re a private label, this is something you can do. If you wanna take a look at what your competitor’s best products are, enter in their storefront name into Black Box and just go ahead and see every, all their products. You know, maybe you’re like, Hey, which of my competitors’ products are doing over $10,000 a month and they’ve got a thousand products, enter it into Black Box, boom goes to dynamite. You’re gonna see all of those products that they’re making $10,000 or more from a brand or from a storefront. , next update. You’ll see whenever is the next time you update your Helium 10 Chrome extension is, you’ll see the little blue, I don’t know what the word is, like little logo or Helium 10 logo, I guess is a way to say it, but it’ll show up on the top of the page on Amazon.

Bradley Sutton:

And now this is what customers were asking for because, you know, unlike other Chrome extensions, we’re not just one Chrome extension. Our one tool, our Chrome extension has like eight different tools in it. And then to see X-Ray, you would have to go to the top of the screen, hit the Helium 10 Chrome extension, and then hit X-Ray, and then see the results that way. But people have just say, Hey, is there a one-click way I can do that? Well now you’ll see on the Chrome extension or on the Amazon results, you’ll be able to just click on this little Helium 10 logo and then run the tool from there instead of having to click it at the very top of the screen. When you’re on a product page, again, you’ll see it right there on the right-hand side, the big Helium 10 logo.

Bradley Sutton:

You don’t have to go looking for it in your toolbar, just hit it right there and you’ll be able to run the different tools. If you are on the Amazon main page, you’ll be able to go ahead and do something from that main page there. If you’re on Walmart.com, again, just hit the Chrome extension right there on Walmart. If you’re on Alibaba.com, you know, we have a tool that works on Alibaba.com called the Demand Analyzer. Instead of having to go click up into the Chrome extension bar, you’ll just be able to go ahead and click it right there in the Helium 10 logo. Another new thing that we just talked about last week in the weekly buzz was that Amazon Belgium now launched Amazon Belgium as a marketplace. So sellers, and buyers, they can now sell and buy on Amazon Belgium.

Bradley Sutton:

And right off the bat, from day one guys, you have the ability. If you are actually active in Amazon Belgium, you’re gonna be able to see your sales and profit information in your Helium 10 profits tool. This is for Platinum Diamond or Elite. If you’re selling Amazon Belgium, go ahead and take a look at your profits in our profits tool. Our last update of BBL October was Brand Analytics in Magnet. Now the information is kind of the same as what I’ve been talking about at the beginning of this episode in April, but this to me is hashtag game-changing because let’s say I wanted to look up specific information about how Helium 10 data corresponds to brand analytics on a certain keyword. Well, until now, which is two months only since we’ve only had this work a couple of months, the only way to do that is by entering an ASIN into Cerebro and hoping that this keyword I have in mind comes up.

Bradley Sutton:

That is not a very efficient way to do this. So now you can actually enter in your keywords to Magnet and instantly see the brand analytics. And instead of seeing all the keywords related to it, like let’s say I only wanted to see five, I had a list of five keywords I wanted to deep dive into and look at what the brand analytics data meshed with Helium 10 data is showing. Well remember on he or on Magnet, I would actually go ahead and hit the second tab, which allows me to enter in multiple keywords separated by a comma, and then boom, it’s gonna go right to those five keywords and I can just go ahead and hit the data of click share and be able to see all the brand analytics and or in an instant I could see the total click share and total conversion share, or I could just go buy one keyword.

Bradley Sutton:

Like let’s say, Hey, I wanna see all the collagen-related keywords on Amazon if I can, you know, go see if there’s any opportunity based on what I see as the click and conversion share. So I could just enter collagen into Magnet and spit out the results. Or actually here in this page, you can see that that’s what we did collagen peptides. And then I’ll be able to see instantly what’s going on for the whole entire collagen peptides keyword market. And there’s, you know, potentially hundreds of keywords. There are 13,000 keywords that came up here, and then be able to do research that way. Another thing that I like to, like, let’s say you have some kind of unique material that you are doing for your products, This is a great technique. You’re in the product research stage. What I would do is I would enter that material or that niche, like for example, I would enter, enter coffin if I’m looking for an expansion to the coffin shelf brand, Manny’s Mysterious Oddities maybe I’ll enter coffin into Magnet, and then see all the long tail keywords that have a coffin in it that come up.

Bradley Sutton:

And then again, do some filters based on this click share and conversion share, right? Let’s say I do products that are acrylic, I would just enter acrylic into Magnet, and then I would filter out for any keyword search that has acrylic in it. And then again, put in some filters. For example, I would say I wanted to see one where nobody was buying this product, these products, the top three clicked, I would say, Hey, show me the keywords that have acrylic in it that have more than 30% of the click share, You know, are the top three products, but less than 10% are purchased and at least x amount of search wine. I mean, guys, this is like next-level stuff that you would never have been able to do in Brand Analytics before. You can do that with just a couple of clicks.

Bradley Sutton:

What about that scenario I just said, What does that show me? Well, that shows me if are there keywords that are being searched that have the word acrylic in it, like acrylic board or acrylic skateboard, I dunno what the heck I’m talking about, but acrylic, whatever, right? Where there are people clicking on it, but nobody’s buying the top three clicks. That means that usually, that means that people just aren’t happy with the market in general, right? So there are just the possibilities are analysts. Guys, this is, I don’t always want to use the word hashtag game-changing, but I want this to be game-changing for you. This is not something that revolutionizes the whole entire industry because, you know, you’ve always had access to brand analytics, but it could be game-changing to you if you have not been using brand analytics or if you have never been able to run pivot tables and, and do these kinds of queries where you could see opportunity.

Bradley Sutton:

You know, Kevin King has been talking about using Brand Analytics like this for a long time, but you always have to be able to download some kind of template and you know, do some pivot tables and vlookups and things like that inside of an Excel file. And only some of us are Excel pros. Now you’re gonna be able to do that right here in Magnet guys where you can just enter in some queries and get instant information on some cool potential keywords. One thing I want you guys to do there is gonna be a killer, killer webinar that we are doing hosted by Kevin King and Carrie. And I might be on there too. I’ll still be in my Asia tour, but hopefully, I’ll be able to connect it’s on November 3rd, so if you’re watching this on YouTube, maybe it’s too late you know, to see this.

Bradley Sutton:

But if you’re listening to this before November 3rd, guys, go to helium10.com/hacks, helium10.com/hacks. And I want you to register for this free webinar 51 Hacks to supercharge your Amazon business. This is gonna be from Kevin King. He’s giving all 51 of these hacks. Carrie might be giving a couple of her hacks and we’re gonna have some bonuses on there for you. And I’m probably gonna say this for myself. I’m not sure if I’m gonna give Carrie the honor to do this, or I might just be greedy and take this for myself because this is something I’ve been asking for for a long time. But we have got an amazing announcement for a new kind of tool that it’s not a new tool, it’s like in an existing tool. I don’t wanna spoil it too much in an existing tool. It’s gonna help you with keyword research and it’s gonna be amazing.

Bradley Sutton:

In other words, let me just leave it at that guy’s. It is gonna be amazing and it’s something that I’ve wanted for more than three years and nobody has ever done it in this space. Not just Helium 10 but nobody has done this kind of functionality and it just opens up the possibilities of really extensive keyword research and so I’m so excited about this, but we’re gonna announce that for the first time on November 3rd. So make sure to sign up for that webinar guys. There’s also a webinar coming up on November the 9th with Vince Montero and Amazon ads. So be looking out for your email for information on that. Also, don’t forget guys that we do this BBL podcast. This is not just on Serious Sellers Podcast, but it’s also on Serious Sellers Podcast en Español and Serious Sellers Podcast Auf Deutsch.

Bradley Sutton:

So if you’re watching this on YouTube scan this QR code that you see on the screen right now and then you’ll be able to go to last month’s BBL and soon in a few days, you’ll be able to get October’s BBL in German and in Spanish. If you’re listening to this on the podcast, don’t forget, guys, just order wherever you’re listening to this on, Just enter in Serious Sellers Podcast, or enter Serious Sellers Podcast en Español spend or enter Serious Sellers Podcast Auf Deutsch. Alright, guys, I hope you enjoyed this special edition of the October BBL, October Bigger, Better Launch. We got bigger, we got better, and it’s by launching new features and tools that you guys have been asking for. So please keep those suggestions coming in and I’ll see you guys in the next episode. Bye-bye.


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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

  • Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
  • Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
  • Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
  • SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

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