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#678 – New Alibaba Sourcing Strategies for 2025

Join us as we sit down with Justin Liu, the General Manager for Alibaba.com in North America, to uncover some exciting new AI features on the Alibaba platform. Justin shares his journey from growing up in China and studying at Georgetown University to his experiences at Amazon, where he gained valuable insights into the needs of sellers. Now at Alibaba, he focuses on helping North American suppliers set up storefronts and list products to access a global network of retailers and distributors. This conversation highlights how Alibaba is not just a sourcing hub but a gateway for North American manufacturers to reach international markets, addressing common misconceptions about its services.

In another segment, we explore the challenges of managing tariffs and supply chain risks for sellers expanding their businesses on platforms like TikTok Shop. With Alibaba’s vast network of suppliers from various regions, sellers can confidently navigate international trade. We emphasize the importance of risk management tools, such as Alibaba’s trade assurance program, which safeguards transactions. Additionally, we introduce Accio, the world’s first AI-supported sourcing platform that transforms product discovery through a conversational interface similar to ChatGPT. By integrating with B2B platforms like Alibaba, Accio is setting itself apart as an adaptive resource for sellers worldwide. Listen in as we unpack these strategies and tools that empower sellers to grow their E-commerce businesses.

In episode 678 of the Serious Sellers Podcast, Bradley and Justin discuss:

  • 00:00 – Alibaba’s AI Features and Supplier Opportunities
  • 03:39 – Alibaba’s Expansion in North America
  • 06:36 – Changing Landscape of E-Commerce Market
  • 13:08 – Account Managers and TikTok Shop Services
  • 13:59 – Managing Tariffs and Supply Chain Risks
  • 18:48 – Managing Risks in Global E-Commerce Sourcing
  • 23:24 – AI-Supported Sourcing Platform for Sellers
  • 23:46 – AI-Based Sourcing Tool

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunesSpotify, or wherever you listen to our podcast.

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VP of Education and Strategy

Bradley is the VP of Education and Strategy for Helium 10 as well as the host of the most listened to podcast in the world for Amazon sellers, the Serious Sellers Podcast. He has been involved in e-commerce for over 20 years, and before joining Helium 10, launched over 400 products as a consultant for Amazon Sellers.

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Published in: Serious Sellers Podcast

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