#250 – The Maldives Honeymoon Launch Strategy PLUS the New CPR 3.0
When it comes to selling on Amazon, one of the most important moments is the period just after the initial product launch. It’s referred to as the “honeymoon” period and there’s a lot of talk in e-commerce communities about just how much extra “juice” Amazon gives to brand new products.
In episode 200, Bradley Sutton traveled 30 hours to take a solitary “Maldives Honeymoon” in order to introduce a new, cutting-edge Amazon launch strategy that expanded (and improved on) that honeymoon period. Well, he’s back in the Maldives and it isn’t the beautiful blue waters, luxury resorts, or perfect weather that brought him back.
In this special episode number 250, Helium 10’s Director of Training and Chief Evangelist, Bradley Sutton has made a return to the Maldives to introduce Helium 10’s new CPR 3.0. Our data team has just put the finishing touches on this great way to help Amazon sellers effectively launch their products, get to the top of Amazon’s page AND keep more money in their pockets!
Don’t have time right now for a 30-hour flight? Take the opportunity to listen to the waves splashing at Bradley’s feet as he introduces strategies that might just help put a luxury vacation on your horizon.
In episode 250 of the Serious Sellers Podcast, Bradley discusses:
- 02:00 – Helium 10’s Original CPR Number
- 04:00 – What is the Maldives Honeymoon?
- 05:20 – Your Title is Super-Important
- 09:00 – The Timing of When You Create Your Listing is Key
- 12:00 – Using Cerebro to Investigate then Optimize for Competing Listings
- 15:00 – Taking a Closer Look at the Maldives Process
- 19:00 – The Power of Title Keywords
- 21:00 – Maldives Launch Success Stories
- 23:00 – The Maldives Process Takes this KDP Product to Page One
- 24:30 – A Multi-Keyword Strategy Increases the Effect
- 28:00 – Higher Ranking with Fewer Giveaways
- 32:00 – Coming Soon, a Project 5K Update
- 33:00 – Introducing CPR 3.0
- 35:15 – Where to Find the CPR Number
- 39:00 – Next Level Dynamic CPR in Keyword Tracker
- 43:00 – A Quick Maldives Recap
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Google Podcast or wherever you listen to our podcast.
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
- Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
- Ultimate Resource Guide: Discover the best tools and services to help you dominate on Amazon.
- Helium 10: 20+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon business easier with better data and insights. See what our customers have to say.
- Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
- SellerTradmarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
Bradley Sutton: This is the milestone Episode 250 of the Serious Sellers Podcast recorded on location from the Maldives, because you guessed that it’s about the Maldives Honeymoon launch strategy. And we also have a cool announcement on a new Helium 10 addition based on this strategy. How cool is that? Pretty cool, I think.
Bradley Sutton: All right. So again, Maldives action here. All right. What are we talking about when we talk about Maldives? Why did I fly thousands and thousands of miles again to film this episode? Well, let me just set the kind of topic straight about what we’re talking about with product launches. All right. This launch methodology is not just about launch, even though we call it the Maldives launch method. All right. When we launch on Amazon, this is like a term that Amazon sellers use when we refer to, when we first get started on Amazon with a new product, like what we are doing in order to get to page one for the main keywords, as we know, getting to page one for your main keywords is kind of like all important because that’s how you get eyeballs on your products, right? How can anybody find you on Amazon if you’re not on page one? People don’t scroll page two, three, four, or five. So for years, Amazon sellers have been grappling with the idea of, well, how do I get to page one, right? How do I get there? Because once I get to page one, I’m confident that I can get sales because I’ve got a great offering. I’ve got great images. My price is great. There’s low competition, whatever the fact is, all of that doesn’t matter until you, unless you can get to page one. So back in the old days, people would do discounted giveaways, all right to get to page one that you would give like a coupon of like 70, 80, 90% off, and then that you would get a lot of people that way to go buy your product after clicking a two-step URL.
Bradley Sutton: All right. That was how people did it back in the old days, a two-step URL. And that would usually get you to page one if you did enough. And that was how eventually Manny Coats, the founder of Helium 10 came up with the CPR 1.0 and 2.0, it was a formula that told you how many units you had to give away. I put it under “giveaway” because you’re doing it at almost a very steep discount where you’re losing all your money on it. Right. But so how many units to give away after using a two-step URL of a certain keyword to give you the best chance to get to page one and ever since then, that’s always been in the Helium 10 suite of tools, this CPR number. Over the years, people discovered that there’s this honeymoon period on Amazon though. Like when I was listening to in the first one, two, three months, there’s a debate on how long it lasts. Like you get a little bit more oomph when you’re doing any kind of launch methodology, right? Honeymoon period is not some Amazon term. This is a made up term by Amazon sellers that kind of reflects what happens at the beginning. Kind of like it in the beginning of a new marriage, right? There’s the honeymoon period. Everything is great. And like you whisk your hair and it’s like the most amazing thing in the world, but five years down the road, you whisk your hair and your husband or wife is like, well, what are you doing? You look dumb, you know? Right. Because the honeymoon period is over. That’s how it is on Amazon too.
Bradley Sutton: And the first few months, it seems that you get more bang for your buck when you’re doing any kind of launch methodology, be it PPC, be it whatever the case is, right. Advertising, et cetera. So what I came up with a couple years ago, I started doing research into this was how, not only was there like a honeymoon effect, right. But there was like a next level honeymoon effect sometimes when it came to launching and ranking, or relaunching, or even just doing optimization down the road. And so I thought about it and I was like, what can we call this? And so I was like, you know what, I’m going to call this the Maldives Honeymoon, because if you Google, what is the most, like next level honeymoon destination, there is usually the Maldives. And thus here I am at the Waldorf Astoria here in the Maldives. Shout out to them. Thank you for letting me use this facility to record this twice now. And so the Maldives honeymoon launch strategy was born. Now, what does this strategy consist of? I’m going to go over that really quick. I’m going to go over some recent examples. Since the last time we went over this, and then I’m going to talk about some new, brand new, exciting things that have come and are coming to Helium 10 to help with this. All right. Maldives, what does it consist of? There’s a lot of different things. And I talked about most of these in episode 200 of the Serious Sellers Podcast. So if you’re watching this on YouTube, or if you’re listening to this on your podcast, go back and look for episode 200 and I will go into detail.
Bradley Sutton: But in a nutshell, some of the effects of where I got this like next level honeymoon effect, when I was doing launching, where I could just do almost nothing and get to page one, what are some of these effects, or what are some of these methods that I was mixing and matching in order to get those effects? All right. Number one is the title. Title, title, title. All right. It seems like in the last couple of years, Amazon has put more of an emphasis or more importance, especially at the beginning of an Amazon listings life into the keywords that you have in phrase form in your title. Now, titles have always been important, right? But it just seemed like it was kind of like, there’s just been so much emphasis by Amazon lately on it, where even the littlest tweaks can have big effects. All right. So that was the first thing. Do you have the keyword you’re targeting in your promotion or your launch, in your title in phrase form? In a couple of minutes, I’m going to give you guys some crazy experiment that kind of illustrates how much this is the case. All right. I talked before about how we even discovered that Amazon has these metrics, where they score listings based on keywords. There’s like a scoring system and internal scoring system that Amazon has based on a keyword of, I don’t know if you want to call it relevance or anything, it doesn’t say relevance, so I’m not going to try and say that it’s a relevance, but it literally has a score in Amazon’s backend that we– that I discovered in the API that talks about the title.
Bradley Sutton: But here’s the thing, it’s only if it’s in the title, this keyword in the title and in phrase form, that’s the only way you can get ranked on it. So it was crazy. Like you could have a coffin shelf, but if your title is Manny’s mysterious oddities, shelf-shaped coffin, you’re not even ranked under this ranking system for coffin shelf because it’s not in phrase for them. So again, a really important title. I’m going to show you guys something in a couple of minutes that illustrates that, that I didn’t have in the last episode. The secondary thing though, is not just if you have the keyword in phrase forming your title, but how many people on page one have that keyword you’re targeting in phrase form in your title. That was the second part of the Maldives Honeymoon strategy that I talked about in episode 200. And again, guys, these are not, I don’t want to use the word game changing. It could be game changing for some of you if you’ve never realized these things, but this is not something that I made up, or I invented or anything. All right. I hate people who try to claim that they invented some new methodology or something. It’s not right. And I’m not going to do that. I’m not going to sit here and do that. These are strategies that I just have been testing over time. I’m sure a lot of you have been using it for years. Right? Amazon titles are not something new. Right. However, I’d like to say that I’m one of the first people to try and put this in the forefront to get this on the top of people’s minds, right?
Bradley Sutton: Anyways, title, how many titles on page one, how many in your competition have that keyword that you’re targeting phrase form? The more there are, the harder it is to get on page one or the harder it is to rank, the harder it is to compete on page one. For example, the one I use is collagen peptides, of course, right? Collagen peptides. If you’re trying to get to page one, it’s going to be a little bit harder. You’ve got like half, if not, three fourths of the listings on page one, all have collagen peptides in the listing title, right. In phrase form. Now go to something else like a coffin brush holder or something like that. There’s probably only like one or two who have that in phrase form in the title. So if you have it in a phrase in your title and only two out of the other 50 listings on page one have it, you’re going to have a quicker path to page one and get ranked. Right? So, that’s probably the most important part of the Maldives Honeymoon strategy. Another part that I talked about before was starting your listing only the day before you are going to get sales for it. All right. The way that I would do that is that I would have everything shipped to me in my first order, from my factory in China, I would not create the ASIN. I do not create the ASIN and I don’t label them in China. I get them to my warehouse. Then I create the listing just so I can put the FNSKU. I sticker them myself and I send it to Amazon and it’s going to take a week to get to Amazon. But the very next day, I created the listing. I have my FBM, fulfilled by merchant SKU active there, and I’m getting sales. I’m getting sales from day one of my listing.
Bradley Sutton: So that was what I had said that I did. Now, this caused some confusion out there as a lot of people were like, Aw, man, that’s crazy that– I can never do that because I live outside of the country. I don’t have a good 3PL that I could use. However people missed it because I did not say that that was necessary. None of these things that in the Maldives are like, oh, unless you do every single one, you’re not going to get the “Maldives” effect. No, these all work together to help. But if you’re missing something here or there, it’s not the end of the world. So I had said in the original Episode 200, that this is not like a make or break thing. If you cannot start the listing on day zero. It’s just, for me, that worked 100% of the time. The thing that worked 85% of the time was if I went ahead and created my listing in China, like two months earlier. And then I just closed it, suppressed it, set the launch date in Amazon for the future, for when I thought it would start. And that usually worked. But again, for me, a hundred percent of the time, and since I have my own warehouse, a hundred percent is better than 85%. A plus is better than B-plus. Right. And that’s the reason why I did it. But if you don’t have the means to do that, don’t feel that, oh, no, I can’t get the Maldives Honeymoon. All right. And just to make sure I had, I had tested at 85%, like it was like a year and a half ago, so I hadn’t done in a while. So when people were asking me about it, I was like, you know what, I better make sure that that still works.
Bradley Sutton: I’ve heard of other people doing it. So sure enough, on my Project 5k account, I launched a new set of straws. The guys check back to Project 5k. you’ll see, find all about that case study, but I launched some new straws, real simple products. I created the ASIN as soon as I ordered the product, two months before it actually got there. Okay. And then I just closed it, suppressed it. And I set my launch date in the future. And then as soon as the product got here and got to Amazon, I went ahead and really launched it unsuppressed and all that stuff. And I still have the Maldives effects. So it looks like it still does work that way. All right. So again, me personally, I like having my listing or my product come in and then not making the listing until the very day that I’m going to start to get sales. But if you don’t have the means to do that, it’s not the end of the world. All right. It’s not the end of the world. All right. So that’s another one of the Maldives effects. Another one is getting relevance to similar products, especially in niches where it’s might be a little bit not that much competition or Amazon might not have that much history. So, I gave this example before of how, if I really wanted from day one to hopefully have a good chance that Amazon is going to relate my product to certain keywords or to certain other products. Right? So that if I have activity on these keywords, hopefully there’s more bang for the buck if I examine the top listings, like the top four, five, six listings that are similar to me that are ranking and doing well for the keywords that I want to target.
Bradley Sutton: All right. I already know from before I launched what keywords I’m going to target. All right. And you guys should know that too. So what I do is I take those three, four or five, and I use Cerebro to find out where those listings are like in the top five, other than the keywords that I’m targeting. I already know the keywords I’m talking about, right? And I know which ones are in the top five there, but I look at what are the top, the most searched phrases that those listings are also in the top five or top 10, top half of page one. And then I try to optimize my listing towards those keywords. Again, the thought process is when a listing is new Amazon doesn’t really know there’s no activity, Amazon doesn’t know what to relate your product to. So, the more signals you can send Amazon that you’re relatable to certain products or certain keywords, obviously that’s going to work well for you. And that’s the kind of theory behind the honeymoon period or the Maldives Honeymoon periods. So again, to get more bang for your buck, really relate your product through listing optimization, to the other keywords of the top performers for that keyword that you’re targeting. I hope that makes sense to you guys. All right. So like, let me give you an example, because I know this might sound a little bit crazy here and I’m talking fast. Anyways, coffin shelf, right? I want to launch another coffin shelf. Sure. Of course. I’m going to put a coffin shelf in my title. That is a no-brainer. Right. But I’m going to look at the top five listings right now for the coffin shelf. And I’m going to look, what are the top search keywords that those listings are also on the top five results for maybe it’s coffin, or maybe it’s Gothic decor. All right. Maybe one or two of those listings are in the top five on Gothic decor. Well, I’m going to make sure that Gothic decor is possibly also in my title and at least other places in my listing and the search terms, all right. I want to optimize my listing around the other keywords. So, my thought process is, Hey, Amazon is like grasping at straws, trying to figure out what is this product going to be relevant for until there’s enough data? Well, if they see that, Hey, wait a minute, look at this listing. It’s kind of optimized for these keywords who are the best listings for these keywords. Well, it’s this, this and this.
Bradley Sutton: All right. So again, the thought process is I’m targeting coffin shelf, but I’m getting a little bit more umph because I’ve optimized my listing around the other keywords that the current best performers for coffin shelf are also a ranking and performing for. All right. That is another aspect of the Maldives Honeymoon, there’s different ones. Again, guys, go back to Episode 200 and I talk more in depth about the different aspects of this Maldives Honeymoon. And this is not just about launch. All right. I have found that a lot of these things work for older listings sometimes end even relaunches. All right, of an older listener that maybe you were out of stock on, but one thing I told you guys, I had some information for you about how I proved again how important the title is, and it’s just like mind boggling. All right. So, this is something that I did way back in February. It was way after the original Maldives episode, so I did this in February. And if you guys are watching this on YouTube, I’m going to try and throw some of these screenshots up. So, you guys can kind of visualize this a little bit more on February 12th at 12:05 AM. Actually the screenshot says 3:05 AM, but for whatever reason, the Seller Central is three hours ahead of my time zone. I created this fake listing, all right, a fake listing with one product. And it was in the Project X account. And I put this title, all right, geese chicken coop, black metal chicken something or other, right. It was just some random product that was a nonsense product, but at 12:05 AM, you guys can see it in Seller Central in this screenshot. If you guys are watching this on YouTube, I created this listing and it was so new that it didn’t even have an image like it had an image, but it didn’t even process through Amazon, but it was still showing up. It was still showing up in the search results. Now at 12:17 AM, if I’m looking at this correctly, 12:17 AM. So, this is 12 minutes after this listing went live. All right. I did a search for a geese chicken coop. All right. Now that was the first three words of the title, geese chicken coop. That’s the brand name, right. And you know, this goes back to the title being important. There’s only one other product. I figured that it had geese chicken coop in the title. And that’s the other Project X egg tray that you guys all know about. Right. And sure enough, all right, I typed in geese chicken coop and organic position page one position one ,was the egg tray that had been on Amazon at that point for over a year, right? Page one position two, guys. Guess what it was? It was this random product that I just launched. 12 minutes ago. It didn’t even have an image yet. It says right now in the search results, no image available. But that is just the fact that that phrase geese chicken coop is so rare and nobody else has a title. It got to the organic page one position two in 12 minutes. And obviously there’s no search-find-buy two-step URLs or sponsored ads or anything you can do in 12 minutes. There’s not even an image in there. Right. So that is just pretty crazy. You might think, well, wait a minute.
Bradley Sutton: Sure. You can get to page one, position two on a keyword that’s so rare that only 77 listings are even indexed. So I was like, you know what, let me go back to the drawing board and try something else. This is the same day. All right. This is the same night. What I did was I went in and I changed the title slightly, and I changed it so that it had a phrase that I knew would be indexed by a lot of listings. However, I figured nobody would have it in phrase form. All right. And the phrase that I put again, this is all gibberish, right guys. But that’s why I wanted to prove a point. The phrase I put in there was chicken coop red wire, chicken coop red wire. Like I figured, what the heck is that? I mean, chicken and coop and red and wire. I’m sure thousands of listings had that right? I figured nobody else had chicken coop red wire. So I changed the title to include those words. And sure enough, if you type in chicken, coop red wire, it says, Hey, there’s over 1000 results for that, right. It’s not 77, like the geese chicken group, 1000 results. Because a lot of people are indexed, but guess what guys, there’s no search find buys, no PPC, no anything. As soon as I changed the title within one hour, page one, position three was this geese chicken coop random fake product that I did because I was the only one on page one that had chicken coop red wire in phrase form in the title. All right. So this is, guys, this is just something that, again, if this doesn’t illustrate how important in the honeymoon period or in the beginning of a listing life, the keywords in the title are, I don’t know, what’s going to prove it to you, but a lot of you guys knew about this.
Bradley Sutton: People have been talking about that for Google and that’s why you optimize blog titles for Google and this is nothing new, but it just seems like lately it’s had a lot more of an importance to Amazon. All right. One new thing that I am testing and I don’t have enough data yet. That’s why I’m not going to go into detail on it here. But if you remember, I told you about that score I found in Amazon that ranked the titles I’m having– I notice a trend where it increases the more search find buys you do. And the more purchases you get, and once you start getting organic rank, it actually increases your ranking in that system of Amazon for a keyword that’s in a title. So I don’t have enough data. The preliminary data so far is promising. All right. And it’s very interesting. It’s a trailing history. Like I get to page one, position five for a keyword. I don’t immediately start getting like a very top, a very high top rank in this keyword title metric. So, I still have about a hundred simultaneous tests I’m doing right now that I’m trying to gather this data. So probably by the next time I do another Maldives honeymoon episode, I’ll have that information for you guys. But some of my preliminary data is very promising. That being said, guys, this is something that we can probably show you. I’ve been trying to bug our product manager for our keyword tools, Yaxi. I’m like Yaxi. We need to show this ranking here. So if you guys would find that interesting to kind of see where products are ranking in Amazon’s kind of like ranking for keywords in the title, make sure to, to go into Helium 10 and hit the question mark on the very top of the page, and then do submit an idea and say, Hey, I heard on the Serious Sellers Podcast that there’s this metric that ranks titles or that ranks keywords and titles, is there any way that you can tell Yaxi, the product manager, that we would love to have that?
Bradley Sutton: And then the more people who tell her then maybe she hasn’t listened to me, but maybe she’ll listen to you guys to try and get that into tools as soon. So we’ll make sure to do that. All right. So, that’s something that even if you guys don’t ask for it, like I’ve been asking for it for a while, I’m sure it’s going to come in soon to Helium 10. There’s something new that has already been added to Helium 10. I’m going to talk about that in a couple seconds. However, before I go further, let me just talk about it. I don’t want to always just talk about my success stories. I’m going to do that in a little bit too, but I just threw out a message today. In the Helium 10 Facebook group, I was like, Hey, anybody with recent good experience with the Maldives honeymoon launch strategy want to talk about what you guys have found out? Here are a couple of ones that I found. All right. So Kevin from Thailand says I launched three new SKUs in April, all in the same niche. And what I did was I took your keyword list and I searched all the competitors titles to see how many have the executive order title that was gold. I found a 22,000 search volume keyword that none of my competitors had in their title. I put it in the title. Then all I did was six purchases of it through a two-step URL. I didn’t even use search find buy, and I did an exact match PPC campaign on that keyword with all three SKUs in it within seven days, those SKUs or one, two, and three organically for that keyword, that’s crazy 22,000 search volume, and you’ve got positions one, two, and three using the Maldives honeymoon method. I love it. I love it. And then today, five weeks later, they’re still top 10 organically. And this helped me to rank on another keyword that had 200,000 search volume. And within a week, without any PPC spend, I was top 10 as well without spending a dime. So awesome cheapest ranking ever. That’s awesome. All right. So thank you for that, Kevin.
Bradley Sutton: Let’s see, we got another comment here from Jack from the UK. He says, Hey, I launched my first product in January. I implemented the Maldives methodology and he says the fun bit was with the title. I added my small target keywords, which quickly gained page one in Amazon choice love and in turn, ranked me higher for what you would call the castle keywords and naturally got ranked. You send them to the point. I went to page one very fast. Then I put those keywords in my title and I haven’t looked back. It works. Thank you, Bradley and excited for the new podcast. All right, well awesome, Jack. All right. Here’s another one. Nikos, I believe Nikos is from Greece. Yes. Nico’s from Greece. He says, I actually just ordered my first product. However, before my first product, I actually used the Maldives honeymoon method on an Amazon KDP. When I launched a journal in a very competitive niche, he says, my first page competitors just had 20,000, 10,000, 5,000 or even a thousand reviews. Wow. That’s pretty competitive. And so I got to page one using a search find buy company with only 30 search find buys on two keywords, 15,000 search volume and 9,000 search volume. 30 search find buy. After three days and only 10 on the first one, 15,000 search warrants. I got to page one position 12. All right. So great, there’s a KTP example of the Maldives honeymoon period.
Bradley Sutton: All right. The one that I use for all of my search find buy campaigns is, like I said before Helium 10 doesn’t doesn’t offer this service and we probably won’t. So I use azrank.com, azrank.com and Alina there from AZ rank. She sent me a few examples. Now I can’t give these keywords here, but she sent me a few examples of some ones that worked all right. Here’s one product. There were keywords that had the biggest search volume. And the rest were an average of three to 4,000. These people launched six keywords at once. By the way, I totally forgot about that. That’s the other part of the Maldives honeymoon launch strategy is don’t just focus on one keyword, do like four or five keywords all at once that are kind of semi-related to each other. And you get more bang for the buck that way. That’s what this one person did. The keyword rank or the keyword search volume, like I said, was a range between 1000 and 16,000. And they only did a to 13, 17 full rebates, full search find buys overall for everything, for all those keywords, every single listing there got to the top 16 of page, one, every single one with barely any giveaways. Here’s another product. It looks like they did a launch on a total of 20,000 search volume. And they only, and this is over a– it looks like eight different keywords. They only gave away with AZ rank about 16 search find buy. And they were top 15 on all keywords, except one. And on four of these keywords, they didn’t even give away one search find buy, and they still got to the top of page one using that multi keyword strategy.
Bradley Sutton: And what I mean by multi-tiered strategies like target egg holder and then a holder countertop, and then wooden egg holder all at the same time, they share the same root words. And then sometimes these other long tail keywords, you’ll get some extra ranked juice for those as well. Here’s one where they went a little bit harder. All right. So this one, they had a total of only 13,000 searches over four keywords. All right. And they actually still gave away compared to the old days, not a significant amount compared to the whole original CPR number of 42 units, right. 42 units. So that might seem like a lot, right, compared to these other ones. But I guess they really, they don’t, they didn’t just want to get to the top 16. They wanted to get to the top and sure enough, here’s the, here’s the end keyword rank for these ones that they did. Number one, number one, number two, number one and number two. All right. Page one, position one, 121. So like you want to go a little bit harder. You’re going to do even better.
Bradley Sutton: Quick break on this episode for my BTS. Bradley’s 30 seconds. Here’s my 30-second tip. We’ve talked in this episode about how important it is to have the keyword in the title, and also to be examining how many of your competitors have the keyword in the title for that keyword. All right. So the keyword search results on page one. So remember the fast way to do that is if you’re on the keyword result page on Amazon, just use X-ray, the Chrome Extension from Helium 10 and run X-ray on there and use the filter, and then just type in that main keyword. And then, boom, it’ll tell you whether there’s five, 10, 15, 20, 30 listings on that page that have that exact keyword in phrase form in the list.
Bradley Sutton: Now what about the ones that I did? All right. For Project X, I did one a couple of months ago for this brand new product that we released, like it’s a little egg shelf thing under the Project X account. All right. I use the same methodology about finding products by getting inspiration from other websites like Pinterest and Etsy. I found one that looked interesting. I did a test PPC test listing. Seemed all right. So I launched it. It’s not an egg tray, but like an egg actual shelf. All right. So I launched on one, two, three, four, five, six keywords at once. All right. Now here’s the Maldives part of it. Here’s the keywords I launched for, egg rack egg rack for fresh eggs, egg holder countertop, wooden egg holder, chicken egg holder, fresh egg holder countertop. You see my methodology there. A lot of them had either the egg rack or the egg holder word as root words. And so I was targeting two different sets of keywords that I figured would be giving rank juice to each other. Now, overall, I only gave out 44 units. I use AZ rank to give away 44 units for all of these keyword total. I remember these are like, that’s like eight keywords. They’re eight different keywords that I was launching for. All right. And now how did I do on them? Let me just see right here. Every single one I got to– there we go. I got to page one top of page one. Look at this, egg rack, I got to page one, position two. And that was only after two days of the search-find-buy. Egg rack for fresh eggs. I got to page one position one. Egg holder countertop. I got to page one position one and the other ones, two, three, and one. Everything I got to top four with barely any giveaways. Now, for example, if you’re wondering like the original CPR number, guys, the original CPR for some of these was pretty high. All right. It was pretty high. We are talking like, let me just try and find here. For example, egg holder countertop, the original CPR was 120. All right. Remember that’s based on discounted giveaways and two-step URLs, but these are full search find buy orders that were full priced. And for that particular keyword, I only gave out five units. No, no 12 units, sorry, 12 units on that one. So one-tenth, 10% of that CPR. All right. So that was one that I did. I did a bunch also for Project 5k, but actually back on Project X, what I wanted to kind of show was the importance of the title too, or the importance of having Amazon think that you’re relevant.
Bradley Sutton: So what I did was I took the egg tray, the original Project X egg tray, and it was not indexed for the keyword egg skelter. Because obviously it’s not an egg skelter. Now, this keyword was not in the title egg skelter. I didn’t put it in a title. Now I put the same amount in a search find buy campaign as egg tray, right? So, egg trays and the title egg skelter is indexed for it. Egg skelter was in the listing hence indexed and searchable. And one of them, I did kind of the similar amounts on the giveaway. All right now for egg tray, even though that actually had more competition, I got to page one position four, off of only 25 giveaways on that one. Egg skelter, much less search volume. I only did 15, but still way less search volume. All right. I only got to page one position 24. All right. So again, if it’s in the title you have got– it’s going to go so much better for you. If the keyword that you are targeting is in the title. So Amazon thinks is relevant, right? Egg Skelter wasn’t in my title. I didn’t optimize my listing around other egg skelter listing. So, even though I was doing a similar campaign on that keyword for the egg tray, I did not get to the top of page one. I did countless other Project X and Project 5k. Here’s another one I did. Let me see if you guys want to actually buy this. It’s on our Project X account on Amazon. It’s an actual podcast microphone that has a Helium 10 logo on it. So we actually got this for our employees, but I was like, you know what, I’m going to go and put this on Amazon just to, just to be, have some fun with it and do some search, find, buy test and things like that. And so sure enough, I put on the Helium 10 microphone on Amazon and I did a search-find-buy 15 giveaways for a big keyword here, microphone for podcasts. All right. Lots of competition, all right. A lot of competition. I only gave 15 units away and we got to page one, position one at one point. Now I didn’t keep that going because we’re actually kind of priced high compared to the competition. It’s a very expensive microphone, but there you have it. Project X definitely works. I’m going to be doing another episode soon on what I’ve been doing for Project 5k. I usually do those ones every quarter. And I’ll give you guys an update on how the Maldives honeymoon launch strategy works for Project 5k.
Bradley Sutton: I launched in the last like five months, maybe another, Hmm. I want to say 10 products possibly on Project of 5k and every single one, I use them all these method, every single one, the keywords I was targeting, I got to the top half of page one with very little effort compared to what normally you would think would be needed to get to page one. And so I’m really excited about this strategy. Now has come to the time the new announcement, all right, this is something that I have been working on with the data scientist here at Helium 10, which we have a lot of, and they’re amazing at what they do. We talked about the CPR number, right? Manny Coats developed that a few years ago. How many units to get to page one, give you the best chance to get to page one, if you’re doing giveaways, right, with discounts and also with two-step URLs. Well, the fact of the matter is people don’t use that method hardly any anymore. Most people are doing search find buy campaigns. Most people are doing full price rebates. And so, and then just in general, a lot of people are wondering like the people who are just doing PPC, maybe they’re not doing these search-find-buy campaigns. Like how many units does it take to get to page one I’ve just normal, like literal search find buys. Like if you don’t do any kind of special launch and people are just searching and finding your product on page three or four, or are finding it in PPC, how many units does it take to get to page one? So over a year ago, I started working by myself and then also with azrank.com.
Bradley Sutton: So real shoutout to Alina and the Azrank.com crew. They really helped me on this project. And we examined and did ourselves and Helium 10 spent tons of money on this too doing tests. So, thanks to Bojan and the Helium 10 team for supporting me in this one year long case study. But we did over 1500 product and keyword launches and a little over a year. All right. A lot of them, I did personally, other ones, I was just kind of like looking over their shoulder at some people who are doing their own launches. What we were trying to do was these were all launches that were done with full search find buy. All right. That means people were searching for this keyword. They’re finding the product and buying it. No URLs, no discounts, no promotional codes. All right. No, two-step URLs again. All right. This is just full search-find-buy. And I was just like, Hey, we know what the Maldives honeymoon can do, right. And we know that search find buy is more powerful than just a two-step URLs. How many search find buy units does it take to get to page one? It’s time for CPR 3.0, so guys, I’m happy to announce that right now, if you are a Helium 10 member, you now have full access to CPR 3.0, this is the culmination of over a year of deep research and deep formulation and CPR 3.0 now actually includes Maldives honeymoon metrics. All right. So what’s the first thing? We actually have two different CPR numbers. So the first CPR number is in Magnet and Cerebro, right? Magnet and Cerebro, just like, it’s always been, it’s just like right there where you guys had your old CPR number, but we’ve been getting these messages this week. And I haven’t been like telling people like, don’t like I told customer service, don’t spill the beans yet. Just tell them to listen to this episode. But people are like, wait a minute. Why is the CPR number so small? And that’s the thing. We told you guys before, like some of these keywords, like, let me just give you guys some examples here of some keywords that we had. All right. Like here is a keyword that I see that somebody did. All right. Now the old CPR on this keyword was 672 because this had a search volume of 30,000, right. 30,000. And so the old CPR, if you are doing discounted, once you need a good 600 units to get to page one, however, our new CPR, this is only 64. 64 units. All right. This person gave away a little bit under that and sure enough got to the top of page one.
Bradley Sutton: All right. So, the number is a lot smaller. A lot of people what they were doing like the last year or so, they were just kind of like taking a percentage of the CPR 50%, 25%, just rough. And that’s not the way to do it. There are so many factors involved, right? And that’s why, again, I don’t like to use the word game changing if it’s not game changing, but this is not necessarily game changing because people have been already using a multiple of the CPR. But if you guys were still using the full CPR then this probably could be game changing for you, because imagine the difference of giving away 100 units of something that maybe costs you 20 bucks each just a couple of thousand dollars, right? And now you’re only having to give away 15 units to get to the same effect to get to page one. Right? So this could be game changing for you, but this is not just a matter of, oh, we took the old CPR number and we did a percentage. We started completely from scratch. And here’s the thing. We are incorporating Maldives honeymoon strategies in this, what I call the static CPR number. In other words, we’re taking a look at how many listings on page one have that keyword in phrase form and the title that’s right there in the static CPR now. All right. That was not even a factor in the old CPR number. All right. So that’s straight out of the Maldives playbook is we are taking a look at that. And so that right there, like I said, is available to you guys right now, there is so many things that were involved in this, but we basically created the formula based on these 1500 case studies that we did, or 1500 product launches.
Bradley Sutton: And we developed a formula with all of these metrics, and we examined tens of thousands of data points. Shout out to my assistant, Mhel. Mhel worked like night and day for a year on this too. We were just tracking as many data points as possible when the listing was created was another metric that we were actually looking at to just talk about when you get into the honeymoon period, we were just tracking all the data points that we could possibly think that we weren’t sure had an impact. And we were able to develop this formula that when we reverse engineered it, it pretty much worked 88% of the time. All right. So 88% of the time, this new formula would have worked on these 1500 where it would bring a product that not on page one or not in the top 16 to one of the top 16 on page one. So, that’s what the new CPR 3.0 with a touch of Maldives is active in your dashboard right now. And it’s what you would take for a keyword to have the best chance to get to the top 16 positions with search find buy, and full price sales to get to page one. But here’s a new thing, guys. That’s right there in Cerebro and Magnet. We have a new CPR that I’m calling the dynamic CPR number. It’s still a CPR 3.0, but next level we’re going even above and beyond when it comes to the Maldives honeymoon strategy right now in Keyword Tracker. If you add your product or anybody’s product and the keyword, once it finds the rank. And if it’s not in the top 16, we are going to cap– there’s some competitors back there in a speedboat who are trying to listen in on this.
Bradley Sutton: But anyways, and by the way, guys, speaking of our competitors, I checked some top competitors and they don’t call their number CPR, but they have something similar and really bad guys. Like, I sure hope you’re not using those. I was like really, really bad. If you’re using other software to kind of estimate how many you need to get to page one, I told you ours was 88% accurate. That was like 5% accurate, really bad. Anyways, I digress. I’m not sure if those are our competitors or not. Anyways, by the way, guys, if you’re listening on this, on the radio, check out the YouTube version, you’ll understand what I’m talking about because I got boats going by me and everything here. What was I saying? Yes. The new CPR, dynamic CPR. Now in Keyword Tracker, you enter in your ASIN and you enter in a keyword. And if it’s not in the top 16, you will have the amount needed to get to the top 16. And now this one is called a dynamic CPR because it’s taking it into consideration where you’re ranking right now. All right. Are you ranking at all? Are you ranking on page three or ranking on page four? When was the listing created? All right. So like, are you going to get any Maldives love by being in the first few months of a listings creation? Do you have the keyword in the title in phrase form? How many listings on page one of this keyword have it in the title and phrase form? It goes on and on like there’s tons and tons of these things that we have mentioned, the Maldives strategy, and that we also investigated with this case study. We did with AZ rank where we incorporated it into this new dynamic CPR.
Bradley Sutton: So again, if you just want a quick glance at, in general, what it might take for you to get a keyword to page one, our product to page one for a keyword, just use the regular static CPR. That’s now showing up in Magnet and Cerebro, but if you really want to get a little bit more dialed in, all right, a little bit more accurate, and this one is a little bit more accurate than the other one is put it in keyword tracker and put the ASIN and then put the keyword. And then once it starts getting a rank, have it on boost, it probably helps. We’ll give you, based on a more, even more advanced formula that the static ones taking it into consideration, you will get an even clearer picture on what it might get to page one. Now, keep in mind that one thing we did not do is we’re not factoring in things like, are you doing multiple keywords at the same time? Because remember if you’re doing that, which is part of the Maldives strategy, that means that number’s going to be even less. All right. So like for example, I have this new dynamic CPR I’ve actually had available to me for like two months. And I did some launches and I still do. I still want even 50% less than the new CPR. And remember this new CPR is like less than a quarter, sometimes a 10th of what the old CPR was, but I’m even going less than that, because I know I can, since I’m using these other methods, such as launching multiple keywords at the same time, this is big news guys. We’re going to be talking about this in our webinar coming up soon.
Bradley Sutton: So make sure to go to helium ten.com. You’ll see on the main page, there’s an invitation to a new webinar. Or if you’re watching this, like weeks, weeks later, you can find that webinar on our YouTube channel. But on June 10th, we have a webinar where we’re going to talk about this new CPR number, but you guys are hearing about it first, right here on the Serious Sellers Podcast. All right. So guys in review, what have we learned today? Maldives honeymoon strategy still works. It’s worked for me for Project 5k. It’s worked for Project X. It works for our Helium 10 members out there who was posting in our Facebook group. It works for firstname.lastname@example.org. A lot of people are using these strategies to help them get to page one.
Bradley Sutton: All right. So, listen back at the original Episode 200 to find out exactly the steps involved in the Maldives honeymoon strategy. And they even work on older listings when you’re relaunching them as well. Also, keep in mind that title has never been more important. I hope you found that from that one case study, I gave you of that fake listing that I made about how important the title really is. If you guys want to see that title score sooner than later, and Helium 10, make sure to send a message to Yaxi inside the Helium 10 suite. Other things we learned today, guys, brand new CPR, all Helium 10 members have access, all plans now to two new CPRs, 3.0. The CPR version 3.0, which is now available in Magnet and Cerebro. And it’s based on full price search, organic search find buy orders, not using URL, no discount codes are what it might take to get to the top 16 positions on page one. And if you want an even greater accurate one use the dynamic CPR that is in Keyword Tracker. We never had CPR number in Keyword Tracker before.
Bradley Sutton: So guys, I hope you have been crushing it on Amazon so far this year. I hope you’ve been able to use some of these Maldives honeymoon launch strategies to help you and your business. And what’s next? I mean, this is Episode 250, first of all, thanks to all of our listeners. We’ve since almost day one, like the first, from the very first episode with Manny Coats and I, and then the second episode with Kevin King, we were pretty much became the number one listened to podcast for Amazon sellers in the world. And we’ve kept that position. So that’s thanks to all of you guys out there. So appreciate all the support. 250 episodes. This has been a milestone. Thank you so much for the support and what’s next over the next 250 episodes, I don’t know, but 300, we might have to do another Maldives one, 300 or three 350 or something I might have. I’m looking for any excuse to come here to the Maldives. So guys, thank you so much for joining me on this episode and I’ll see you guys on the next episode.
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