#141 – Want to Optimize Your Amazon Listings? This Brother and Sister Team have the Answers

Episode 141 of the Serious Sellers Podcast hosts two eCommerce siblings that are pros at getting your Amazon listings optimized.

It’s a simple eCommerce fact that you can have the most amazing Amazon product ever, but if no one knows about it, your products are just going to sit on the shelves. We understand that it’s crucial to optimize our Amazon listings. What we might not be aware of, is just how important it truly is.

Today on the Serious Sellers Podcast, Helium 10’s Director of Training and Customer Success, Bradley Sutton welcomes two eCommerce siblings that are pros at getting your Amazon listings optimized. Together, Lailama and Saddam run a company that specializes in professional Amazon listing optimization and work with their clients on everything from their copy to the Amazon-specific photography.

Who doesn’t want more eyes focused on their Amazon product?

In episode 141 of the Serious Sellers Podcast, Bradley, Lailama and Saddam discuss:

  • 01:20 – The Siblings’ Origin Story
  • 03:30 – Numbers Run in the Family
  • 05:50 – “Accounting is the Anatomy of Business”
  • 08:00 – Lailama Loved Shopping and that Helped Source Products
  • 11:00 – Why Did They Pivot and Become Consultants?
  • 14:00 – Product Optimization 101
  • 15:15 – Big Amazon Image Mistakes
  • 16:25 – Getting Hooked Above the Fold
  • 18:00 – Creating “Stuffed” Titles that Flow  
  • 20:30 – Infographics are a Must
  • 23:20 – Amazon Title Tactics
  • 26:00 – How Important is Video?
  • 28:30 – Optimizing Your Bullet Points
  • 30:40 – Taking Advantage of Image Meta Data 
  • 35:40 – Saddam’s 30 Second Tip
  • 36:28 – Lailama’s 30 Second Tip
  • 37:00 – How to Reach Out to Lailama and Saddam

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Google Play or wherever you listen to our podcast.

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

  • Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
  • Ultimate Resource Guide: Discover the best tools and services to help you dominate on Amazon.
  • Helium 10: 20+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon business easier with better data and insights. See what our customers have to say.
  • Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. 
  • SellerTradmarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

Helium 10
Follow Us


Leave a Reply

Your email address will not be published. Required fields are marked *

Try our other products!

Magnet – Find the most relevant, high-volume keywords so you can maximize organic traffic and skyrocket your sales.

  • Get 2 Uses Per Day For Free
  • Starting at $37/Month

Scribbles – Lets sellers add the best keywords to their Amazon Seller Central frontend and backend to make sure their listings are totally optimized.

  • 30-Day Free Trial
  • Included in the Platinum Plan ($97/Month)

Create a Thriving Business on Amazon with Helium 10.

Start, run, and grow your business with all the tools, training, and expertise you need.
Get Started for Free