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#280 – From Amazon Posts to Product Inserts: Big Wins for Small Brands

Building your brand on Amazon requires a deep understanding of the tools at your disposal. We’ve assembled the easiest wins for small brands to win big!

Becoming the best Amazon seller possible means knowing what you are doing right, but also what you may be missing out on. Nowhere is this more important than with your branding. Storefronts, product inserts, A+ Content, and listing images are all features you should be squeezing the most out of to effectively tell your brand story.

Bradley sits down with Amazon marketing specialist Hannah Giro to discuss some of the easiest brand-building wins available along with a new Amazon-based social media tool to level up your marketing efforts! 

In episode 280 of the Serious Sellers Podcast, Bradley and Hannah discuss:

  • 02:00 – Paying Her Way Through College (While Working for an Amazon Seller!)
  • 06:00 – Is Re-Selling Still a Successful Model on Amazon?
  • 08:30 – The Amazon of Yesterday vs. The Amazon of Today
  • 10:00 – Branding Basics: The Need-to-Knows
  • 12:50 – Honing in on Your “Brand Story”
  • 15:20 – What Should Your Amazon Storefront Look Like?
  • 16:40 – Amazon Posts: “Instagram for Amazon”
  • 19:40 – Is Email Marketing Something You Should Care About in 2021?
  • 21:00 – Easy Wins for ToS-Compliant Product Inserts
  • 22:50 – Instant Factors That Can Boost Your Impressions & Conversions
  • 25:00 – Perfecting Your Email Follow-Up Template (With One Huge Tip!)
  • 27:10 – What Should Your Listing Images Look Like?
  • 28:20 – Hannah’s Quick Tips
  • 30:50 – What Are Sellers Getting in the Most Trouble for in 2021? 
  • 32:30 – How to Get in Touch With Hannah

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Google Play, or wherever you listen to our podcast.

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

  •  Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
  • Ultimate Resource Guide: Discover the best tools and services to help you dominate on Amazon.
  •  Helium 10: 20+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon business easier with better data and insights. See what our customers have to say.
  • Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. 
  • SellerTradmarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
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