#669 – Big Amazon/Walmart Change and New Amazon Expansion Course | Weekly Buzz 5/29/25

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Big Amazon Walmart Policy Shift
https://marketplacelearn.walmart.com/guides/Policies%20&%20standards/Shipping%20&%20fulfillment/Shipping-and-fulfillment-policy

Amazon Ads Summit: Prep for Prime Day
https://h10.me/primeads

Nike to return to Amazon, raise prices
https://www.retaildive.com/news/nike-amazon-marketplace-raising-footwear-prices-tariffs/748986/

Helium 10 launched the Expansion Ticket course inside Freedom Ticket to all members to help sellers expand to global Amazon marketplaces with guidance from Avask experts.

FBA Capacity Change
https://sellercentral.amazon.com/inventoryplanning/manageinventoryhealth?ref_=xx_invplan_dnav_xx

Helium 10 just launched the new TikTok Influencer Finder tool, which allows users to bulk search and message influencers for TikTok Shop collaborations!

Sponsored ads and Stores launch in Ireland
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-ads-and-stores-launch-in-ireland/

Helium 10 Size Tier Alerts Feature
https://youtu.be/0zKf-czW2q8?si=ls9ZzCvXFz2NqKXE&t=2028
Helium 10’s Alerts tool can flag products close to a lower Amazon size tier. Bradley saved $5,625 by shrinking packaging and reducing FBA fees by $3.75/unit.

Amazon FBA $4 billion investment in rural delivery
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTNXUDNMSkFBQVU1S01X

Join us as we explore these dynamic shifts in the e-commerce landscape and equip you with strategies to stay ahead of the curve.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:45 – Big Amazon Walmart Policy Shift
• 03:23 – Prime Day Ads Prep
• 03:59 – Nike Back on Amazon
• 05:22 – Expansion Ticket
• 07:26 – FBA Capacity Change
• 09:06 – Influencer Finder
• 12:56 – Ireland Sponsored Ads
• 13:34 – Size Tier Alerts
• 17:32 – FBA Rural Delivery
• 19:16 – Estonia Event

Transcript

Bradley Sutton:

A big Walmart policy change might have made it much easier for you to start selling on the platform. Amazon. Cut sellers FBA capacity limits again. Helium 10 launches a new TikTok influencer finder tool. These stories and more on today’s Weekly Buzz. How cool is that? Pretty cool, I think.

Bradley Sutton:

Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I’m your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz. We give you a rundown of all the goings on in the Amazon, Walmart, TikTok shop, e-commerce world. We let you know what new features that Helium 10 has and we give you a training tip of the week that’ll give you serious strategies for serious sellers of any level in the e-commerce world. Let’s see what’s buzzing, all right, so we’ve got just a handful of articles this week, but there are some interesting ones in this.

Bradley Sutton:

We’re going to start right off with one that I think kind of flew under the radar A couple of weeks ago. I had like a couple I do like these Helium 10 Elite one-on-one calls. Like, if you guys ever want to do one-on-one calls with me, just sign up for Helium 10 Elite. You can book me for one-on-one call once a month h10.me/elite. Anyways, I was on one of these one-on-one calls with a Helium 10 Elite member and he was like, yeah, you know, I heard from my Walmart rep that Walmart is now accepting Amazon MCF for shipment. I was like, nah, I don’t believe you. Like they literally have been for years, like suspending Walmart sellers If they catch you fulfilling your Walmart orders from your Amazon MCF inventory multi-channel fulfillment. So I’m like, are you sure Maybe that person’s mistaken? So I started looking around and somebody else told me that too. I’m like what man? Two people said it. And if I looked into the Walmart policy page on shipping and, sure enough, take a look at what they announced here. It says you may use multi-channel fulfillment as long as you ship a neutral packaging using unbranded delivery vehicles, which means neither can display any logos, trademarks or branding of the other retailer. They don’t mention Amazon there, but obviously multi-channel fulfillment. You know who they’re talking about. But there it is in black and white, straight from the horse’s mouth, right there on Walmart. You now can fulfill your Walmart orders with MCF.

Bradley Sutton:

This, I think, was something that held a lot of Amazon sellers back, like yeah, I don’t want to have to make the listings. Okay, well, maybe you can make the listings. You know pretty good because you can use Helium 10 for keyword research, you know, for Walmart. But then it’s like well, how am I going to fulfill the orders? I don’t want to like start WCF, that’s Walmart’s FBA, and then have to send in like a whole bunch of units and then who knows how it’s going to sell, because I’d much rather do MCF. You know, like I do on TikTok shop. You know some, some people were saying and fulfill the order from Amazon’s inventory, so I don’t need to invest in any inventory. But they have never been able to because, um, Walmart outlawed it no longer as of a couple of weeks ago. So sorry to that Helium 10 Elite member that I didn’t believe when they said that, uh, but yeah, you can now fulfill orders from MCF. But, as you saw, there’s some caveats. You got to make sure you can’t come in the Amazon box. It can’t be delivered by Amazon, so you’d have to pick, like non-Amazon carriers, which is an option in MCF. But who knows, is Helium 10 going to come out with something that can help with that for Walmart sellers. Stay tuned, let us know if you’d like us to have some kind of integration so you can fulfill your orders from Walmart from your Amazon inventory.

Bradley Sutton:

Next story is just an announcement of a webinar that’s going to come up and this is done by Amazon advertising, but it’s going to include a Helium 10 family on there. We’re going to have Shivali as the MC and it’s also we’re going to have Destaney on there. So if you want to start getting ready for prime day in the context of your advertising strategy, make sure to sign up for this workshop. It’s going to be next week, on June 4th and 5th. Go to h10.me/primeads in order to sign up for that workshop.

Bradley Sutton:

All right, next article guess who’s back again, Nike’s back. Tell a friend. So that’s the story. Nike is coming back to amazon. So, if you recall, this was actually one of our first ever Weekly Buzz stories. We’ve been doing the Weekly Buzz now like six years. Back in 2019, Nike announced like, hey, nah, we’ve had enough with amazon, we are not going to be selling ourselves on amazon anymore. And for the last, you know, six years, resellers, wholesalers, arbitrage, people who have a right to sell Nike have been, you know, completely owning buy boxes. You know, because Nike’s not selling direct and there’s no 1P for Amazon um, millions of dollars of Nike shoes, but that is no longer the case. As well as uh, they are coming back after six years. Now a couple of interesting things here. They say, hey, third-party sellers that have been selling Nike products, they’ve got until July 19th to sell through their Nike inventory. Yeah, that would have been kind of messed up. They’re, like you know, all right, you’ve got a bunch of inventory stocked up. You can’t sell them on Amazon anymore, so you’ve got until July 19th if you’re selling Nike on Amazon because it looks like Amazon is going to be gating their brand. In other words, nobody else is going to be able to sell Nike other than Nike itself, right? So that’s kind of something different. Were any of you guys doing wholesale for Nike? Was that like a big income for you? Sorry about this news, but yeah, you’re not going to be able to sell on Nike anymore.

Bradley Sutton:

All right for our first new feature alert. This is an actual educational course. Now. A lot of sellers have been concerned lately, obviously, with what’s been going on with tariffs for the last year. Now, like people are concerned about profitability and just staying on one platform, and so you know, of course people are considering going to TikTok Shop, Walmart, other platforms but perhaps something that’s even easier than some of those transitions is expanding to other Amazon marketplaces. All right, and that’s the key word for this new feature alert is Expansion.

Bradley Sutton:

If you’re just selling in Amazon USA, why not start selling Amazon UK, amazon Germany? If you’re selling in Amazon Spain, why not come and sell in Amazon USA, amazon Japan? Obviously, the reason why people don’t just snap their fingers into it is because there’s a lot of regulations involved and you know, like different tax codes and VATs and importation and compliance issues, and it’s kind of like a headache. So what we decided to do? We partnered with the leader in the world for, you know, knowledge about how to expand to other marketplaces that’s Avask and we have made a course, step-by-step, helping you understand the basics of what it takes to expand into other marketplaces. Because, let me tell you guys, in 2025, if you’re only selling in one marketplace, you’re kind of like shooting yourself in the foot. You need to expand to other marketplaces.

Bradley Sutton:

So how do you get this course? Well, first of all, this is free for all Helium 10 members. It’s not just Elite, not Diamond, not just Platinum, even all the way down to our starter plan. Everybody has access to this course. It’s in our Freedom Ticket. So basically, just go to your Helium 10 dashboard, hit Tools and then, under the Learning tab, go to Freedom Ticket. Once you get to Freedom Ticket, on the left-hand menu you are going to see a bunch of different courses and then the one you want to choose is expansion ticket and you’re going to have a variety of modules here done by myself. I filmed on location at Avask in UK and Natalia from Avask and a lot of great information in this course. So go ahead and start consuming it. Expansion ticket right there in your Helium 10 dashboard, all right. Expansion Ticket right there in your Helium 10 dashboard.

Bradley Sutton:

All right, next up. If you recall, last month gave everybody kind of a heads up that the May like FBA capacity like seemed to be cut 33% for some, 50% for others, even 60%, and so, um, that was very strange because it was like during the time of tariffs and stuff and we’re like what, why is there no room in Amazon FBA and what’s going on with that? And guess what, guys, we’re now almost in June and it was cut yet again. All right, so you guys need to go into your dashboard and check it out. Well, what you want to do is, in your seller central on the top left menu, hit that, hover over inventory and then go to FBA inventory. Once you’re on the FBA inventory page, go to inventory performance and then at the very bottom you are going to see something called capacity monitor. Hit that and you’re going to see what it went down from. It already went down from April to May, but now it’s going down even further. So, like, for example, you see here in Project X account, it went from 178 for my capacity limit down to one, 18. Now, for me, I’m still good because my current usage is only 76. So, like I’m, I’m golden right now, but I’ve heard from other sellers that they’re not so golden, all right, so they’re kind of like running out of space. And so check that, guys, because what happens is, I think you have a chance to like, submit an appeal to like, ask for more, but if you don’t and you’re maxed out like, let’s say, you were out of stock of one product and so you’re like you’re not over, but you’re at the limit You’re not going to be able, once that new product comes in to replenish and make a new shipment to send to Amazon in the month of June If you, if that capacity is maxed out. So make sure to check that out, all right.

Bradley Sutton:

Next up is another new feature alert. This one is for Helium 10 Elite members. Very soon, though, it’ll come to a Diamond members as well. But, as always, we always give our products first to elite to test out, and this is something that a lot of sellers were asking for. Those who are selling on TikTok shop, you know, one of the top ways to get new traffic to your you know listings and TikTok shop is by having influencers do collapse, like making videos for your product and sending people you know for affiliate commission to your product page. And the way to find influencers is kind of a rudimentary way, normally through TikTok shop like affiliate center. It’s kind of hard to do and it’s hard to like bulk message and hard to find influencers. Um, and then you can only like send so many messages there per day, right, and so what? A lot of sellers are saying man, we’re having to pay like a hundred, 200 bucks or even more for these services that can help us bulk message and bulk find TikTok influencers. And we said say less, let’s go ahead and work that out for you. And so very happy to introduce the TikTok influencer finder.

Bradley Sutton:

All right, so this is not our first Influencer Finder. We have an Amazon influencer finder as well. You can find this by going into the tools menu and then under marketing, you will see influencer finder. Now, when you land on this influencer finder page, you could be on the Amazon one. So there’s a, there’s a dropdown menu at the top left that will say TikTok or Amazon, and then like, let’s say, for example, I want to find a good influencer that potentially could help me promote my coffin shelf product, right? So I could like enter in a keyword like goth maybe I’m looking for somebody goth, uh, gothic, right. And then I’m like you know what this person? I want them to have produced decent amount of sales. Like, hey, they’ve had to at least done $100 of sales for other TikTok shop sellers. And I could say, hey, I want them to be able to have done live videos. Or I want them to have at least sold 10 products or 100 or 1,000. There’s so many different filters that we have here that we can check and then so, once you enter those desired filters, the influencers that match that will start showing up here.

Bradley Sutton:

And then I could just start looking into these influencers to see if I think they would be a good fit and I can just like click on them, take a look at their TikTok profile. Like, look at this geeky Gothic gamer girl. I don’t see anything that makes me think that she would be great for the coffin shelf, but there are some spooky stuff here on her page. So you know what. I might go ahead and want to reach out to her. Let’s see, who else do we have here? Here’s a person called Goth Psalm, so maybe I’m going to hit up their TikTok and I see a lot of like spooky stuff here and dark makeup. Yeah, you know what? That’s right up my alley of coffin shelves. Here’s another one, a hollow queen Sam.

Bradley Sutton:

So basically, I could just like select all of these individuals and then I would go ahead and invite them to a bulk invite to one of my collabs and I can create that right here inside of Helium 10. I can say, hey, I’m offering a free product. Here’s my commission on the product that I am offering and it’s going to automatically send a message to all of them and if you have. You’re like auto accept, you’re not gonna have to do anything else. Like the TikTok is going to have a product or an order set up so you can send them a free product and they’re going to make a video, hopefully, for your product. So this, like I said, guys, this is no extra charge inside of the Helium 10 plans here. Like I said, elite, now Diamond coming soon, but with this, this might save you a couple hundred bucks if you’re having to pay other softwares in order to bulk message and bulk find TikTok influencers. Guys, I’m telling you you’re going to start seeing a lot of emphasis from Helium 10 about TikTok shop, because that is like one of the best platforms that people are being able to scale their money on. So be sure to, if you’re an elite member, to check out that new tool. Let us know what you think and then stay tuned for the announcement of when it’s opening up to diamond members.

Bradley Sutton:

All right. Next story is coming straight from Amazon. You guys saw that we announced a couple of months ago that the Amazon marketplace has opened up in Ireland. And now what can help you get eyeballs? Amazon advertising. And so you couldn’t do Amazon advertising in Ireland until now. Sponsored ads and stores, as of May 28th now, have launched in Ireland. All right. So if you’re trying to get some visibility on your products, you’ve got one of the first ever products in Amazon Ireland. Make sure to check it out. You now can create, you know, PPC campaigns and you can actually create your store now in Amazon Ireland.

Bradley Sutton:

All right. Next up is our training tip of the week, and this is going to be courtesy of Carrie, and this is something that that, like, saved me hundreds of dollars or not hundreds, like, I think, thousands of dollars over the course of a year, and it’s our size tier alert notification Like this is something that can help you guys know where you could be leaving hundreds or thousands of dollars on the table. If you just make a slight change to your packaging, how can this save you hundreds or thousands of dollars? Carrie, take it away.

Carrie Miller:

Today I want to share with you an advanced strategy that actually brought Bradley $5,000 in extra profit. Let’s talk about the alerts tool in Helium 10. There’s a powerful feature in there, kind of like a silent alarm that notifies you if one of your products is close to dropping into a smaller Amazon size tier. And here’s what that means. Let’s say your product is currently considered as a large standard size and its dimensions are nine by nine by nine. Well, did you know that if you could shrink just one of those sides to eight inches so nine by nine by eight you could potentially move down to a lower size tier? That small tweak could mean $1, $2, or even more per unit saved on FBA fees and shipping. If any of your products qualify, Helium 10 will notify you. And that’s exactly what happened to Bradley. Around July or August of last year he got an alert that said you have products with size tier optimization suggestions. Turns out it was three variations of the same product family, and when he dug into the details, Helium 10 showed him that by reducing the length by one inch, he could shift from large bulky to large standard size. What’s the impact? His fulfillment fee dropped from $10.75 to $7 per unit and that’s $3.75 savings per sale. So he redesigned the packaging just slightly and got the product to fit in the new size tier.

Carrie Miller:

Bradley sells about 1500 units per year of this product, which is not a huge, massive seller, but only about four to five units a day. But if you do the math, $3.75 times 1500 units is $5,625. That’s $5,625 added directly to his bottom line just by making this one inch packaging adjustment, and that’s thanks to a simple alert from Helium 10. So this is how you actually set up the feature. If you want to go to Helium 10, you’re going to go to the tools and then you’re going to click on alerts and it’s going to bring you this page. Then you’re going to click on settings and it’s going to bring you to this page and this is where you’re actually going to set up all of your alerts, and the the one that I’m talking about specifically is size tier optimization. You want to make sure that that is checked and if it’s checked, you’re going to make sure you’re basically going to see the alerts in here so you can see they’re all kind of grouped here and you can click on this event history for each product and it’ll show you for each product what all the different alerts are that you can take advantage of. Now this feature is available for Platinum, Diamond and above.

Carrie Miller:

Check your alerts dashboard. Look on the left-hand side and do you see any notifications about size to your optimization? Of course it won’t be possible for everyone, but if you have a molded product with custom fit packaging, changing dimensions might not be feasible, but if there’s any flexibility maybe adjusting the way you package, reconfiguring parts or even shaving off half an inch you could unlock major savings. I actually worked for somebody who was selling lighting and he basically engineered these huge lamps to package down into these small packages to save money on all of those fees. So even a $1 or $2 reduction fee per unit can add up fast, and in Bradley’s case, $3.75 per unit meant thousands of dollars back in his pocket. So check those alerts. You could be leaving money on the table without even knowing it.

Bradley Sutton:

Thank you for that, Carrie. So, guys, right now, pause this. If you’re in your computer, go to your Helium 10 alerts dashboard, check it out. Let me know in the comments did you have any size to your alerts? Is it something you can take action on? I did, and I did take action on it and, like Kerry was talking about, save me thousands of dollars by being able to change just an inch on one of the sides of one of my boxes. So really, this works, guys. Really cool feature alert that was made by Ivan on our team.

Bradley Sutton:

Next up, we got a note here from Seller Central and, uh, over $4 billion invested in rural it’s a kind of a hard word to say rural, rural, rural delivery, all right. So basically it says, to help offer faster delivery speeds to customers in small towns, we’re investing over 4 billion by 2026 to expand our rural deliver. There’s that word again delivery network All right. So they’re expanding the rural delivery network to over 200 delivery stations, allowing us to deliver over a billion more products each month. Now, why this is somewhat significant is I think you know you’ve seen the reports from Walmart like how I forgot what the number was something like 86% or 93% of the population is within five miles or 10 miles of a Walmart or something like that, right, and so Walmart’s been able to kind of like catch up pretty fast with the like, same day and next day deliveries because of that network, and so they can’t could have taken over as far as shipping speed from some locations in rural America, you know, like maybe the middle of North Dakota or something where there wasn’t a delivery station nearby, maybe prime deliveries were taking two days or even three days or something like that. Well, with this new program, hopefully Amazon is going to tighten the gap. And again, what does this mean for sellers? Well, hopefully it means increased sales where you know people who are maybe were reluctant to buy from Amazon before because of the shipping speeds and where they live. Maybe, who knows, this is going to help increase your sales and you’ll start seeing more sales in different parts of the country. Don’t forget to use Helium 10 Inventory Heat Maps to see, like, the cities and states and regions of where your sales are coming from.

Bradley Sutton:

All right, last up, you’ll see somebody else on the Weekly Buzz next week and that’s because I’ll be going to an event for the first time ever in Estonia, all right, so the AMBIZION event is in Estonia. Go to h10.me/estonia. I’ll be speaking on stage here at this event. You’ll be able to see some serious sellers podcast guest a number of them who have been on our podcast before, who will be speaking at this event. This is going to be on June the 7th.

Bradley Sutton:

All right, June the 7th in Tallinn, Estonia. So make sure to show up and show out there at that event. If you’re in Europe or close by and can hop over there, it’d be great to meet a lot of you in person in Estonia. So again, h10.me/estonia. And that right now, as of now, is my last Amazon event until maybe Amazon accelerate in September. You know, like I did, probably what seven events in May, um in and travel to 13 countries and then now, like after this, there’s nothing for a few months for me. So please it’d be nice to see you guys, cause I won’t be on the road for a few months after that. All right, guys, thank you very much for tuning in this week. Hope you found some of these stories helpful and beneficial to you. We’ll see you next week to see what’s buzzing.

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• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
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• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
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