Amazon Weekly News 11/25: New Amazon Advertising Features, Amazon Garage, & More
Updated on: December 28, 2020
Amazon Advertising last week announced a new feature for Sponsored Display Ads called Sponsored Display Audiences, which according to them “Enables you to define the audiences you want to reach, helping you introduce new products, engage new customers, or remarket with scale.”
With the launch of this new feature, Amazon Advertising also introduced Views Remarketing, a subset of Sponsored Display Audiences that enables you to re-engage audiences who have viewed specific product detail pages but haven’t purchased your advertised product(s) in the past 30 days. If you are brand registered, you should have access to these new features now.
Are you selling in the automotive category? Right now might be a good time to consider it! “The online parts and accessories market is expected to exceed $16 billion in 2020, with $10.3 billion of purchases made through Amazon,” according to Hedges and Company, an automotive marketing agency. And Amazon gives you a leg up in the Automotive Category with its Amazon Garage service. Amazon Garage provides Amazon shoppers the ability to virtually park their car at local installation sites where Amazon will then make recommendations for replacement and aftermarket parts based on a shopper’s vehicle. Amazon says that tens of millions of buyers have parked their vehicles in the Amazon garage to get serviced.
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1). Amazon Advertising Unveils New Features, Sponsored Display Audiences & Views Remarketing – https://advertising.amazon.com/en-us/blog/announcing-sponsored-display-audiences-in-the-united-states/?ref_=a20m_us_blglbr
2). Automotive Category Estimated To Have $10.3 Billion In Purchases Made For 2020 – https://www.caranddriver.com/features/a34704382/amazon-in-the-car-market/
3). Amazon Garage Provides Amazon Shoppers The Ability To Get Their Cars Worked On At Local Installation Sites – https://www.caranddriver.com/features/a34704382/amazon-in-the-car-market/
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