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#254 – Starting on the Right Foot With Your Amazon Ad Campaigns – Tamara Tee

New Amazon PPC campaigns, amateur product photography tips, and special advice for sellers who want to start coaching. The third time is certainly a charm with Tamara Tee!
Helium 10 The Helium 10 Software
33 minutes read

Between choosing the right product and making that product soar with Amazon PPC is a virtual ocean of pitfalls, uncertainty, and… opportunity.

Today, Bradley sits down with Tamara Tee, expert Amazon FBA coach, to get hands-on with auto campaigns, ACoS, and the million-dollar question: Do new sellers really need Brand Registry?

But, as we know, selling on Amazon is just as much about presenting your product as it is promoting it. What makes a good product “good?” How do you create eye catching product images without being an all-star photographer? All that and more on this episode of the SSP with our first three-time guest, Tamara!

In episode 254 of the Serious Sellers Podcast, Bradley and Tamara discuss:

  • 01:50 – From “Boring” to “Never a Dull Moment”
  • 04:50 – Tamara’s Students of Success
  • 07:40 – Getting Hands-On With PPC
  • 10:00 – Auto Campaign Need-to-Knows
  • 12:00 – Where to Draw the Line with ACoS
  • 13:00 – Going Beyond the Auto Campaign
  • 14:40 – Is Brand Registry a Must-Have for Amazon Sellers?
  • 16:00 – The Hallmarks of a “Good Product”
  • 18:20 – Making Keywords Count!
  • 20:25 – “I’m Not a Photographer! What Do I Do About Product Images?”
  • 26:45 – A Message to All Those Who Want to Coach
  • 29:05 – The Evolution of Tamara’s Course
  • 31:25 – What’s Next for Tamara?

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunesGoogle Podcast or wherever you listen to our podcast.

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

  • Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
  • Ultimate Resource Guide: Discover the best tools and services to help you dominate on Amazon.
  • Helium 10: 20+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon business easier with better data and insights. See what our customers have to say.
  • Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. 
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Bradley Sutton: Today, we’ve got back here on the show, a popular guest who is going to talk about her continued journey from just an office worker in a county office to now somebody with multiple seven figure income streams, both from Amazon and from even Amazon coaching. How cool is that? Pretty cool, I think.

Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host Bradley Sutton, and this is the show that’s a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies or serious sellers of any level in the Amazon world. We’ve got a serious seller. My sister from another mister, Tamara Tee. How’s it going?

Tamara: Hi, Bradley. I am amazing today.

Bradley Sutton: Excellent. Excellent. You are now– this is like a milestone. I think you’re the first person who has been on the show like three times in the rotation who’s not an employee, of course we’ve had employees or Kevin King talk about freedom to get, but he kind of doesn’t count, but you’re the first guest, because you were one of our first guests that we ever had. And then, it was like a year or so when you, until you came on the second time and then even since that second time now it’s been like, well over a year since you’ve been on. So like you might be our very first guest to be on the show three times. I love it. All right. So Tamara, you have just come leaps and bounds every time we talk to you. I mean, the first time we talked, you were, I don’t know, maybe only a year or two into your Amazon journey, then you made a huge leap in what you’re doing on Amazon the last time. And so like, I’m just curious about, we’re going to be getting into what you’ve been doing lately, but just for the people who maybe didn’t hear those other episodes, can you give you like a two minute life story to bring us up to at least last year’s episode? And then in this episode, we’re going to talk about what you’ve been doing in the last year.

Tamara: Yeah. Of course. So I started Amazon FBA four years ago, 2017, the first year, it was really hard, challenging. I basically made nothing. And then the second year, everything just kind of came together and that’s when I hit my first six figures in sales. And then, last time when we spoke Bradley, that’s when I did seven figures. So, here I am.

Bradley Sutton: Now. Nice. And what did, what was your before Amazon? You worked in an accounting office, was it?

Tamara: Yes. I had a corporate office job and I worked in an accounting office and engineering and all that boring stuff.

Bradley Sutton: Cool, cool, cool. Your life is definitely not boring right now. Don’t you have a house that has like 17 billion bedrooms and 13 million baths, right. That you moved into last year?

Tamara: Honestly, my life is never boring anymore. I actually wish it was going back to boring because now I can barely catch my breath, but yeah, so we bought a new home last year. I remember when we spoke on that podcast and now it’s been a year. It’s crazy how fast time flies.

Bradley Sutton: Yeah, that’s crazy. I love it. Love to see it. I don’t know if you follow me on all my social media, but I’m trying to– I don’t have a fancy house yet, but what I did was I made a Helium 10 basketball court at my house. I have a big property, so I have a huge basketball court now, full basketball court with a big Helium 10 logo in the middle there. So, I’m trying to get on Tamara’s level here.

Tamara: I need to come visit very soon.

Bradley Sutton: Excellent, excellent. Now what I want to talk about is I know one– other than your Amazon business scaling, I know one thing that you’ve been scaling a lot is your coaching and your course and things. And so as you do that, you’re interacting with a lot more Amazon sellers and students that you’ve helped. So, what I would like to talk about just for the first part of this show is maybe some of your favorite success stories amongst your students where it’s inspiring, I mean, you yourself have an inspiring story. Like you said, you had a very boring life working at the county office, and now you’ve got a big house and you’re making tons of money on Amazon, but what are two or three stories that stick out in the mind of some of your students? Just our goal with this show is we want to inspire people. There’s a lot of people who listen to the show who maybe are like, where you were in 2017. And like, man, I’m just stuck in this job. And so let’s give them some inspiration here.

Tamara: So, I have one successful student who is absolutely amazing. She was actually in college from Australia and she was kind of like me, like when she started, everything was very overwhelming and confusing. And then she got into FBA winners, which is my program, which comes with coaching and all that good stuff. In just under a year, she was able to do over $20,000 every month in profit. And here is the good part, Bradley. I literally just hired her to be an Amazon coach for my program. So a lot of the students are so excited. They’re like, oh my gosh. Like I was just like her. And now we have her at a whole new level and now she’s teaching others on my team. So, I was very excited about that. She actually just started last week.

Bradley Sutton: Nice. Nice. So come full circle. Any other stories that stick out in your mind?

Tamara: Yeah, I had another successful student. He is actually from California, very close to you guys. And his biggest problem I remember was PPC. So PPC was extremely confusing to him and I know it’s pretty confusing to a lot of newbies, but it’s kind of like a one– I feel like once you get it and you understand it, everything after that becomes a lot easier. So for him after he took my training in FBA winners and he got his product all launched making profits and everything, he decided to become a coach himself, start his own YouTube channel. And you guys might know him, but he’s been around for like over a year now. So he’s got his own brand and everything. And that makes me feel extremely happy because I just see people becoming more of what they want to do. Not just selling on Amazon, but then spreading the word and how great it is. So, I really love that story too. That story– actually, both these stories are on my YouTube channel if people want to check that out.

Bradley Sutton: Cool. Cool. So you just mentioned about him not feeling comfortable in PPC. I mean, I think a lot of us, when we first get started, that’s one of the biggest scare. So, just what are some easy wins, like for somebody who’s like not comfortable their PPC and in the past, maybe it’s like the answer is all, I definitely have to hire a full scale agency to manage my PPC, but the problem is a lot of people can’t afford that in the beginning. So, the difference for me was obviously ADS, Helium 10 ADS, and now it’s called Adtomic. So, what are some things that if somebody, even without having to hire a full scale agency, if they’re just new, what are some things in ADS, now known as Adtomic that people can do to get some easy wins when they’re first getting started with PPC. Like what’s some either mistakes that you’ve seen people make, or what’s some things that people are not doing, that they should be.

Tamara: How PPC works, and the only way I believe it will actually launch your product and work with Helium 10 Adtomic and actually take off to make sales, is if it all starts with the right product. If you have a bad product, like let’s say you’re selling a cellphone case or like pens or a notebook, something that’s really, really, really saturated PPC is not going to work because now you’re trying to compete with people who are doing crazy amounts of volume and when you launch it using PPC, it’s just not going to launch properly. So, my advice would be to make sure that you have a good product first. And then when you watch PPC modules, I know Helium 10, you guys have good training on PPC as well. It’s more of a hands-on type of experience. If you just watch PPC for me, when I first started, I couldn’t pick it up or understand it, but when I started manually going in there and putting in some advertising spend for my automatic campaign, and then I figured out, okay, what do I do with an automatic campaign? Okay. That’s what I do. And when I have more of that hands-on experience that made all the difference for me. And I don’t suggest anyone to outsource PPC right off the bat, because if you do that, I think it’s really hard to even tell, like, what is the other party even doing? It’s better if you have some hands-on experience yourself first and when you have a good grasp, then you can think, okay, maybe I can outsource or use Helium 10 Adtomic to give you that automation and a bit of a boost.

Bradley Sutton: Okay. Let’s go down more specific, like let’s talk auto campaigns, for example auto campaigns is something that people just said, all right, I’m just going to turn this on and put my budget and that’s all I need to do, but obviously that’s not the case. What are some of your tips for how people should start the auto campaign and then how they kind of can tweak it going forward?

Tamara: The first thing that you need is a full day budget. So, I know that a lot of beginners, if you are on a budget and maybe kind of hard to put down a full-day budget, but when I say a full day budget, what I mean is you have to put in enough money where your ads are running through the entire day. And the reason why we do that, and the reason why I teach that is because if your budget is running out at like 12:00 PM, you’re missing out on the rest of the sales throughout the day. And also that will slow down your entire launch because you need a lot of keywords through your automatic campaign to see which keywords are working. The second thing that I suggest for running automatic campaigns is to make sure that you are optimizing your automatic campaign frequently. So a lot of people think that they can just run an automatic campaign and just leave it there and never check it for an entire month. That is actually completely wrong because what starts to happen is that a lot of bad keywords may come into your automatic campaign. And then it will be impossible to know which words are converting to put into a manual campaign. So what I’d like to do is optimize my automatic campaign once a day, or once every two days. That way, if I catch any bad keywords, I can put them into the negative right away and not spend any more money on it.

Bradley Sutton: Cool, cool. I like it. Now, how does it differ, like your PPC strategy still just sticking on the auto campaign for like when you first launch, as opposed to, like now you’ve been out there for like three months, like you’re pretty, you’re probably a little bit more– you understand that you can, or you’re more willing to lose money a little bit, or to not make profit in the beginning. Right. But like, where do you draw the line where you’re like, all right. Now I need to get my cost under 20% or whatever your target is.

Tamara: If your product is not a good product, PPC ACoS is going to be very, very hard for you to bring down because if your ACoS is super high, usually that can mean that your product is just very, very competitive. So, customers are clicking on your ad, but they don’t decide to buy and they click on someone else’s product to buy their product. Therefore your ACoS will keep going up. So you end up with a bunch of clicks, a lot of advertising spend and then no sales. So, ACoS will go up. But I think where you draw the line would be to give it at least two to three months. And that includes running a full budget on automatic campaign and knowing how to start a manual campaign, so you can actually try to rank a lot of your keywords onto the first page.

Bradley Sutton: Now, what other kinds of campaigns other than auto are you using actively in your Amazon accounts?

Tamara: So, I like to use manual broad and phrase within the first one to two months before jumping into a manual exact. And here is why. So the first 30 days when you have a new product and you want to launch it using PPC, which I advise everyone to do, because nowadays you should not be doing anything black hat or crazy, or trying to cheat the system. We need enough organic keyword data from the automatic campaign to build the broad and phrase campaign. And with these three campaigns, automatic, broad and phrase, I like to use them more for longer tail keyword research. So I’m getting a lot of the longer tail keywords, which usually end up with a lower ACoS. And then with those winning keywords, I then build my exact match campaign, which will be used to rank to page one. So we’re looking at this where it’s like, okay, the first one to two months, it’s all about just finding the winning keywords. And then, when you’re two to three months in, this is when it’s like, okay, I know which keywords work. I know which one has a low ACoS. I know which ones convert really well. Let’s try to take that to page one aggressively using exact match.

Bradley Sutton: What about– are you doing anything that’s exclusive to brand registered sellers like sponsored brand ads, sponsored display, things like that?

Tamara: I don’t do too much of the brand registry side. The reason why is because I found that a lot of beginners, even if it’s your first year selling on Amazon, I’m sure a lot of people listening right now, you’re in your first year or maybe even two years. The biggest mistake that I’ve seen new sellers make is they think that with brand registry, they’re automatically going to take off or triple their sales type of thing. But I’m here to tell you that that’s not necessarily true because a lot of my students who started selling even within the first half year, they don’t have brand registry and they’re still able to make a few thousand dollars every single month. Um, so I never liked to kind of give off the impression that brand registry is something that you need. I mean, I think down the line, when you’re selling consistently, you should get brand registry, but if you’re like a beginner and you’re in your first half year of selling, it’s not something that I would focus on, let’s just say.

Bradley Sutton: I know when I go on your channel, all your YouTube channel, like some of the videos that probably do the best are the ones when we talk about product research. So, just out of curiosity, in the last year, since we last talked, it’s a different world that we’re living in now due to COVID, but now things are kind of getting back to normal little by little. So, how do you help people to find the products? Let’s talk about what are the characteristics, I guess, maybe of what would indicate to you opportunity or what would be a potentially good product to look into?

Tamara: When it comes to product selection, what has worked really well that I have found, is that when you look for a product to sell on Amazon, it cannot have too much competition. Like what I said earlier, but it also cannot have too little competition. So, the biggest mistake that I’ve seen was that beginner sellers, especially, think they have this cool idea and mind, but the problem was just randomly thinking about cool ideas in mind. It doesn’t necessarily mean that that product is going to sell well. So, there is a specific criteria that I’ve been laying out for my students saying, Hey, like, if you’re thinking about launching this new product, even during the pandemic, there has to be a good amount of revenue on the market, because if there’s not enough revenue, then it’s hard for you to take a piece of the pie. So, that was one thing that I made pretty clear to people. And after they took into consideration the monthly revenue and they should have a specific amount of monthly revenue, the winning products started to be easier for them to find.

Bradley Sutton: All right, guys, quick break from this episode for my BTS, Bradley’s 30 seconds. Here’s my 30-second tip. And it’s going to be a little bit about product research. We’ve talked in Project X about, Hey, do some research when you’re on other websites like Etsy and Pinterest and things. Well, guys, don’t forget that the Helium 10 Chrome extension, Demand Analyzer works on different websites. So, find some product ideas from If you’ve done a search on Walmart, or you go down a rabbit trail right there on Walmart, if you’ve got the Helium 10 Chrome extension installed, just hit the button and then you’ll find what the demand is on Amazon, do it on the same thing on Pinterest, do it on Etsy. If you’re on a Shopify website, make sure to use that Demand Analyzer Chrome extension, and check out what the trending words on Amazon are for whatever page that you’re on. Don’t just limit your Amazon product research to Amazon. Get some inspiration from other websites and instantly. You can actually see what that demand is on Amazon with the Helium 10 Chrome extension Demand Analyzer.

Bradley Sutton: What are some of your recent keyword strategies? Like how do you choose, what are your top keywords for your new product or existing product?

Tamara: When it comes to keyword research, I think that is one of the most important things that sellers have to consider. A lot of sellers think that a lot of reviews may make or break a product idea, or they think like lack of differentiation or maybe a different reason. But when it comes to keyword research, I think it’s one of the top most important things that you need to look into, because if you are typing in a keyword into and not enough people are searching for that specific keyword, it means that nobody wants that product. And if nobody wants that product enough, you are not going to make money. So when it comes to keyword research, I like to find keywords where they are very specific to what I am selling. So for example, I sell in the kids toys category on Amazon and a keyword like kids’ toys is very generic, not specific. And if I look up kids’ toys, there are tons of searches, but what we need to focus on is specific keywords related to kids’ toys. So what type of kids’ toys am I selling. I might be searching for sand toys for the beach, or water toys for the park. So it’s more specific. So, I would suggest sellers when they are choosing a product, make sure you’re doing the keyword research where it actually specifically describes your product because remember, customers need to be searching those specific keywords to make a purchase decision.

Bradley Sutton: Sometimes people might focus too much on keywords and then they don’t understand the kind of triggers that kind of help a buyer like photography. So keywords is my favorite part of Amazon and so important to get discovered, but then people don’t realize, I think that, Hey, you can have the best keywords and optimize it, but then once people get to your listing, if it’s crap, they’re not going to buy your product regardless of what keywords you have. So like, let’s just talk about that part for a second. The obvious thing about the visual aspect of an Amazon listing is the photography. So, let’s say somebody is newer and maybe they can’t afford to go get a $1,000 professional photo shoot or things like that. What are just some general tips though, that a newer seller can follow where they can still make sure their photography is on point and they’re not like losing customers based on bad pictures.

Tamara: So when I first started, I was on a very tight budget because I came from a nine to five job and I wasn’t getting paid too much. I actually did my photos myself. I went onto Amazon and I bought something called a photo light box where the background’s all white. It has this cool lighting. And you would just take pictures with your product in this white background, light box. And it will turn out pretty decent. Now, do I recommend that for everyone? Probably not, but you can actually find freelancers on Upwork or Fiverr that charge you a lot less, maybe like a few hundred, maybe not even, maybe like 200 bucks, 300 that will do your images for you plus edit them. And that way you don’t have to spend like a thousand dollars, but I have to say, if you guys do have the investment, the photos that cost a lot do look really, really good. So, I don’t think it’s required to spend that much, especially if you’re like a newbie, but you still want photos to tell a story. And that tells the customer, okay, this is what my product does. This is how big it is. Add some lifestyle photos, make sure it’s edited, make sure it’s on a white background, as long as you have the basics. I think you can get away with a cheaper kind of deal for images.

Bradley Sutton: Do you have a formula you usually use or teach?

Tamara: Yeah. So one of the most common questions that people ask me is, am I allowed a model with my product as my main image. Now that actually is against terms of service. You’re not supposed to add like a baby or like a human or something with your product, but a lot of people do it. So, I actually want to make clear that you’re not supposed to do it. And when you see other people doing it, just leave them alone because eventually, maybe their listing will get suppressed or taken down. But your main image is the most important, especially if you want to rank your product using PPC and launch using PPC, the main image is the most important because that will let the customer choose like, oh, should I click on it? Or should I not? Like, do I like this main image or do I not? So I would say the first three images should be just the product only, different angles of the product. Maybe different lighting and including the size and lifestyle. I like to add two images. And then for the other additional one or two images, I like to put some benefits, or what I have found worked best is a comparison photo. So, I actually just did a YouTube video on product images, but long story short, comparison photos, I find work really well. So for example, the left side will be my product and what it can do. And then on the right side of the same image, it will be about my competitors product and what they don’t have,

Bradley Sutton: Completely switching gears here. Obviously, you’re a perfect example of what I’m about to talk about, but you leverage your own knowledge about what you were doing with Amazon and turned it into a successful coaching course and you become like a YouTube personality and you have an income stream that makes as much, or even more than your Amazon business. Thanks to it. And you talked about a couple of your students who have done, maybe they’re not on your level yet, but they’ve done something similar and now they’re starting to do coaching, and then they started their own YouTube channel. So let’s just talk about that for a second. Like some people think, oh, I can never teach somebody else, or I have to make $10 million on Amazon before anybody will take me seriously. I mean, you started your journey when you just started, you weren’t even barely doing six figures yet, and you were able to just start a footing there. So, at what point do you suggest that somebody should start building their social media presence or in order to maybe take that next step down the road of being able to have a course? Like, do you think that maybe people should just start documenting their journey even when they’re first starting or they should wait a few months? Or how can people follow your footsteps, I guess?

Tamara: For me, I started my YouTube channel first by just documenting everything. Like if you guys go back to my YouTube channel back in 2018, I believe I started in July, 2018. I was just giving out tips and random things here and there, but I had no intention of teaching. That was actually not my goal. I did not want to teach. I didn’t want to coach. That was not something that was even on my radar, but what happened was I started getting a lot of subscribers. They kind of found me and they were like, Hey, you know what, can you show me how to do this? Can you show me how to rank keywords? Can you show me product research? So, I started doing tutorials and then I got more traction. And I thought, you know what? I actually really like doing this because when I see other people succeed from a place, from where I was at, that makes me feel really good. So that’s the reason how the coaching thing kind of all started. But I didn’t start coaching and I didn’t start a course until after I found a way to make over $10,000 in profit every month with just one product. So, I found my winning product and I’m like, you know what? I think I finally got this right after losing thousands of dollars and making all of those mistakes in 2017. And then after that, I started teaching people, creating a course. But I have to admit that if I had a job or if I had other personal commitments, there was no way I would have been able to coach or to start a course. So I personally don’t think that a course or coaching is meant for everyone, especially if you are still on, that is more behind the scenes and you have other things going on in your life because having a coaching program and a course, and a channel and Facebook and people messaging you. It’s a full-time job. It is just like Amazon. I know a lot of people will say, oh, like, why do Amazon sellers become coaches? Like maybe I can do it too. And sometimes there’s negativity built around that, but the truth is it’s no easier than selling on Amazon. I promise you that much, having a coaching program, becoming a coach, having a YouTube channel and constantly working at it every day, making sure people are happy, making sure people are getting results and putting content out there. And everything that comes with coaching, it’s a full-time job.

Bradley Sutton: Would you suggest that to be the path of others? Like where did you start on YouTube first? Some people do it on Instagram. Some people start on YouTube. And then what was your first– after YouTube, like how did you first start your course? Or was it coaching first or was it the course first? Or was next after building that YouTube audience?

Tamara: Oh my gosh. You’re bringing back memories for me. So, I started my YouTube channel and I started getting subscribers and people just commenting really nice comments and stuff. So I actually started coaching calls. I made a website. I’m like, Hey, if you want me to coach you for an hour, here’s like a fee kind of thing. But what happened was that that picked up so quickly that I couldn’t do 20 calls a day anymore. So I started funneling people from YouTube into my Facebook group. And then now everybody’s chatting, it’s in the same platform and it made everything a lot easier. And then when they were asking me like, Hey, can I get some training? Instead of doing everybody individually, I package all my knowledge into an online course where I was now group coaching, everyone. And we do have live calls still, but instead of doing it individually, we now do it as a group, which in my opinion helps so much more because now if let’s say, Suzie asks us a question and Bob was thinking the exact same thing, now they can both exchange their knowledge. So, that’s kind of how it happened.

Bradley Sutton: For your course, how do you host it? It’s not like Shopify obviously, so what is the service on how somebody could get a course up. I know there’s ones where they’re big communities like Udemy or something like that, but you have your own fully private kind of course, like how can somebody find out software to host something like that?

Tamara: So I host my course on, but my course has changed a lot over the last year. So when I first started the course in 2018, I was accepting anyone and everyone, because I thought, wow, this is so great to have people learn about this business model. And I was making some side income from it and it was just very nice, but what I realized the last year was that quite honestly, not everybody is fit to do Amazon FBA. So sometimes people prefer to do something else. And when I get the wrong people on board with my course, I feel like it’s not really helping them. So instead of what I did the last half year now, I think like just over half a year, people actually have to book a consultation before getting entry to my course, because that way I know that, okay, they are serious, they are ready. They have the right investments, the right mindset. So, I guess what I’m trying to say is instead of them picking me, I’m kind of picking them now. So it’s pretty cool how my course and coaching program kind of evolved over the last half year. And now when people join, it’s just, we’re all making sure that everyone’s kind of on the right path. But one of the most challenging things about having a course is you have to have an audience as well. And I think that’s one of the biggest challenges for people who do want to start a course, not just like an Amazon course, but even like a Shopify course, or maybe like a relationship dating course or whatever it is that you guys are into. The biggest thing is you have to have an audience because if you don’t have an audience, who’s going to watch you and pay for your course? So, it all comes down to investing a lot of your personal time, like I mentioned earlier, a lot, a lot, a lot of your personal time to create content for free. You’re doing everything for free upfront trying to track the right audience because only with an audience, people will pay you money for coaching.

Bradley Sutton: Okay. Well, what’s the future hold for you, either with your Amazon, successful Amazon business, successful coaching business. Any new plans are just going to continue to scale what you’re already doing?

Tamara: Oh man, Bradley. So the Amazon side of things, it’s growing, the coaching side of things it’s growing. I feel like I’m one of the very fortunate entrepreneurs in this space where things are just looking out for me and I just need additional help now. Like I have an assistant for almost everything that I do. So, it’s hard to say because I’m at this place in my life now where things are moving up and I’m still trying to organize everything where if I can outsource something, I’m going to outsource it and leave my time to do what only I can do. And that is providing my knowledge because I can’t just transfer my knowledge to someone else. Providing my knowledge, helping the students, maybe looking into launching more products, but probably not until later this year, we just want to see more things kind of loosen up with COVID and all that craziness. But yeah, that’s kind of where I’m at. So it’s just been really crazy onboarding new hires because everything’s just kind of blowing up here.

Bradley Sutton: What’s some exciting things that you’re going to be doing now that the world is opening up again? You’re making tons of money, both Amazon and coaching. And maybe you haven’t been able to spend it as much as you would because it’s been kind of hard to travel and stuff like that. Any fun trips planned this year, or fun purchases, or anything like that?

Tamara: I still need to go to Helium 10 headquarters because we have been planning that since last summer, dude.

Bradley Sutton: That’s why I was asking if they’re letting you Canadians get out there yet, hopefully in July. July, you should try and come to the prosper show if in Vegas, if things are open up for you.

Tamara: I would love to see everyone, I would love to go to the Prosper show. I was supposed to go to a few other events too, but I guess to answer your question, once everything is open and not restricted, I’m just going to start randomly booking trips, man.

Bradley Sutton: All right. Well maybe you’ll be the first to ever be on the show four times, sometime in 2022. It’d be great to catch up and see how your strategies and things have evolved over the next year because one thing we all, I think we all know is that the only thing consistent on Amazon has changed. And so, two years ago, if I would have asked you the same questions I did today, about your auto campaign strategy and keywords and different things like that, a lot of this probably you weren’t doing two years ago because we have to kind of like adapt and so it’d be great to reach out to you next year and then see what new strategies you have for us and see maybe you bought some new houses or some new cars or something to help inspire some of our people who are just getting started.

Tamara: I really want the Mercedes G63, the G wagon.

Bradley Sutton: Alright. I love it. I love it. All right. Well, you’re going to have to– if I visit you guys up there, you’re going to have to pick me up from the airport so I can look like I’m an Instagram influencer or something, but thanks Tamara for joining us and we’ll see you back next year.

Tamara: Thanks, Bradley. Bye.

Helium 10 The Helium 10 Software Suite will allow you to gain an unfair advantage over your competitors as it was designed and battle-tested by Amazon's top sellers. So if you want more sales, more time, lower PPC costs, and if you want to discover hidden keywords your competitors don’t use then start using Helium 10 -- the same tools top Amazon sellers use on a daily basis.


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