#664 – All about the Amazon Ships In Product Packaging Program

Join us for an insightful discussion on Amazon’s Ships in Product Packaging (SIPP) program, where we explore the intersection of cost efficiency and environmental sustainability. Our special guest, Kirsten Freiheit, who leads the North American Division for Selling Partner Engagement for Sustainable Packaging at Amazon, shares her expertise and passion for innovative packaging solutions. Listen in as we discuss how the SIPP program not only helps sellers reduce fees by optimizing packaging but also enhances brand value and aligns with Amazon’s goals of fast, efficient, and environmentally conscious delivery.
Discover the sustainability benefits of Amazon’s SIPP program as we highlight its positive impact on sellers and customers. Brands like Cool Life are leveraging sustainable practices to boost sales. Kirsten shares creative examples of custom packaging, such as reversible boxes and cat playhouses, that enhance the customer experience. We also discuss the program’s success in reducing packaging waste and eliminating single-use plastics, which represents a significant step towards combining sustainability with efficient brand representation.
Streamlining enrollments in the SIPP program is another key topic, focusing on enhancing the Seller Central portal through product family groupings and portfolio analysis. Kirsten explains how these tools simplify the process of managing ASINs, making it easier for sellers to participate in the program. We also touch on testing requirements for e-commerce fulfillment and the importance of securing packaging to prevent damage. This conversation underscores the SIPP program’s role in fostering innovation and excellence in sustainable packaging, all while maintaining a strong connection to Amazon’s broader mission.
Learn More About Amazon’s Ships in Product Packaging Program:
- Amazon Packaging: https://www.amazon-packaging.com/sellers
- Seller Central SIPP enrollment page: https://sellercentral.amazon.com/sipp-enrollment
In episode 664 of the Serious Sellers Podcast, Bradley and Kirsten discuss:
- 00:00 – Amazon’s SIPP Program
- 01:53 – Amazon Background and Sustainable Packaging Program
- 07:15 – What is the Ships in Product Packaging Program by Amazon?
- 13:51 – Sustainability Benefits of SIPP
- 17:00 – Innovative Packaging Enhances Customer Experience
- 19:33 – Enhancements and Benefits of this Program
- 20:06 – Streamlining Enrollments in the SIPP Program
- 27:53 – Amazon’s Sustainable Cost-Saving Program
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
- Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
- Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
- Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
- SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
Achieve More Results in Less Time
Accelerate the Growth of Your Business, Brand or Agency
Maximize your results and drive success faster with Helium 10’s full suite of Amazon and Walmart solutions.