Amazon keyword metrics in Magnet 2.0, using column headers, help sellers sort through listings more effectively.
Usually, when investigating a certain product, sellers rely on a seed word to generate information. The outcome is often a deluge of terms and phrases that aren’t always related to what sellers need. Amazon keyword metrics address this issue for sellers.
Having specific criteria by which to conduct a search can reduce the results to a more manageable volume of data. It can also produce more reliable keyword listings relative to Amazon.
Magnet 2.0, the Amazon reverse keyword search tool, has multiple ways to look for targeted keywords. While each feature within the software is unique in how it helps in product research, the column headers sift through the information to present it in a way that’s more tangible.
To see how the Magnet 2.0 column headers list the keywords for a particular listing in the Amazon keyword metrics, watch the video tutorial below:
As always, enter the seed keyword for the product you want to research in the keyword search box at the very top. Then set the marketplace to Amazon.com.
Below the main filters are categories separated into columns that provide additional information about the listing.
- The keyword phrase itself
- Magnet IQ score
- Exact phrase search volume
- Broad phrase search volume
- Sponsored ASINs
- Headline ASINs
- Competing products
- CPR total giveaway
Each category can be used to sort the listings as needed from high to low or low to high. Clicking on each column header sorts the listings for the different categories.
The Magnet IQ score gives the exact phrase search volume with the highest IQ scores.
The exact phrase search volume sorts the top keyword phrases, which is searched from largest to smallest or vice versa.
Alternately, the broad phrase search volume provides more generalized phrases.
Sponsored ASINs show which keywords have the most ads.
Headline ASINs, on the other hand, show which keywords have the MOST headline ads.
The competing products column shows how many listings are similar to the one searched.
The CPR total giveaways and CPR daily giveaways provide an account of how many deals are used in launching a similar product.
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