Case Study: Specialist ID

Specialist ID is a company that specializes in providing identification and badge-related solutions. They have been recognized as a 7-time Inc. 5000 winner, indicating their notable growth and success. 

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Specialist ID needed a better way to manage their ad spend & identify growth opportunities.

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Assistance from an agency proved counterproductive, resulting in redundant campaigns & spending.

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Shifting their focus to PPC advertising proved pivotal.

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Specialist ID saved $30k annually with better results using Adtomic.

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The Challenge

Specialist ID’s pursuit of profitability prompted them to
re-evaluate their advertising strategy.


The team needed a way to better understand what levers to pull to identify growth and remove inefficient spending.


The team hired an outside agency to assist with managing their ad spend, however the agency left things disorganized and costly.


Specialist ID wanted to refine their operations and address internal gaps so that they could sustain growth.


These challenges led them to seek out a solution that would improve their spending, as well as save time and effort.

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Their Strategy

With Adtomic & the capabilities of Helium 10, Specialist ID shifted their focus to PPC advertising


Specialist ID’s decision to focus on PPC advertising enabled them to streamline their ad spend & identify profitable avenues.


The Adtomic account management team helped Specialist ID identify and eliminate ineffective keywords.


Collaboration between teams brought clarity to campaign performance & reallocated resources to high-performing campaigns.


Adtomic’s automation capabilities helped the team save time and resources so they could focus on growing the business.

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The Results

A refined strategy, process, and approach helped Specialist ID achieve remarkable results.


Specialist ID leveraged Adtomic’s account management, bid automation capabilities and negative keywords rule to enable growth.


The team saved the $30,000 they were previously paying to an agency, while getting better results with Adtomic.


Most of Specialist ID’s ad work is now automated & reviewed once every two weeks saving the team time & money.


Adtomic proved to be a key solution for the team, with the ability to deliver cost-effective and efficient advertising solutions.

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