Case Study: Solo Stove

Solo Stove brings families together in nature. Their fuel-free Lite camp stove and smokeless fire pits have built a loyal community, fueling their disruptive DTC platform's success.

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Grew sales by over 50% year over year on Amazon.

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Solo Stove achieved over $400M in revenue in 2022.

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Optimized Amazon strategy and connected with potential buyers.

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Maintained market share and drove more sales with Adtomic PPC.

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The Challenge

As more competitors popped up on Amazon under their brand search, Solo Stove had to rethink their PPC strategy.


Solo Stove needed to bolster their Amazon presence, defend their brand terms, and expand their Amazon business to maintain growth.


Defending their brand terms was getting more expensive as competitors were driving up their advertising cost per click.


During seasonal periods, competitors took advantage and invested significant advertising dollars on Solo Stove’s brand terms.


Expanding efficiently with generic terms served to be challenging since many of these terms drive unqualified traffic.

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Their Strategy

Solo Stove leveraged the power of Helium 10’s software to create optimized product listings and increase selling potential.


It wasn’t just Adtomic alone that sent their sales numbers soaring. Solo Stove leveraged several other Helium 10 tools as well.


As they grew on Amazon, advertising became more important for maintaining market share and increasing top line growth.


Solo Stove adjusted their defensive brand marketing strategy with Adtomic to maintain market share.


They doubled down on their defensive brand marketing strategy with Adtomic PPC.

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The Results

With the help of Adtomic, Solo Stove succeeded in fortifying their Amazon presence.


Solo Stove grew sales by over 50% year over year on Amazon with a comprehensive brand marketing strategy.


Solo Stove maintained their market share and drove more sales with Adtomic PPC and Helium 10’s software suite.


Their new PPC strategy captured both sponsored and organic traffic, freeing up more to time to focus on other business areas.


Solo Stove better connected with potential buyers to the tune of millions of dollars more in yearly revenue (400M in 2022).

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