Case Study: Hemlock Park
Hemlock Park is a premium candle and aromatherapy brand that specializes in handcrafted products made from eco-friendly, sustainably sourced ingredients.
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As Hemlock Park grew, they recognized the need for more efficient Amazon PPC campaign optimization.
Their in-house team was spending more than 15 hours/week manually adjusting bids, which was both time-consuming and costly.
They looked at options to hire in-house and tested different PPC software companies but did not find success in either option.
The need to maintain market share was even more critical for Hemlock Park as Amazon represented 60% of their sales.
With almost 50% of that business coming from ads, scalability and efficiency were necessary to increase marketing spend at an effective ACoS.
Hemlock Park used Adtomic, an automated PPC tool with artificial intelligence, to optimize campaigns and maximize returns.
The Adtomic team provided Hemlock Park with onboarding training, teaching them how to leverage the tool’s data-driven insights.
The brand used Adtomic to automate their keyword targeting and bid adjustments with just a few clicks.
They managed to put all their campaigns on automatic bidding, reducing the time to manage the program to 1 hour per week.
Adtomic’s new campaign scheduling feature allowed them to pause their PPC campaigns during slower times of the day.
Since implementing Adtomic, Hemlock Park’s results and return on investment have been astounding.
Saved more than 15 hours a week on bid adjustments, reducing the need to hire a full time employee to manage the program.
Ensured a higher return on investment by focusing on high-margin products like candles.
Achieved overall higher sales and maintained or lowered ACoS while increasing ad spend.
Saw results within months of testing with Adtomic, compared to seeing a decrease in sales and efficiency with a competitor software.
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