Automation for Amazon PPC Bidding rules and automation that keep your Amazon campaigns performing at their best. View Pricing Create, manage, and optimize Amazon ad campaigns with ease Launch campaigns in 60 seconds and let AI manage the rest Pick your product, set goals, choose daily budget, and AI Advertising handles everything from there. Shift your budget to the hours that convert Dayparting automatically shifts your budget toward the hours and days that produce real revenue. Apply your bidding logic across multiple campaigns at once Define your ACoS thresholds, bid formulas, negative targeting criteria, and more, then let Helium 10 run them around the clock. Ads optimization in one click Smart Suggestions surface high-converting search terms, flag underperforming targets, and recommend bid changes based on live campaign data. Your ads data and your keyword data, finally in one place. Real-time ad performance Goal-based optimization Campaign management at scale Sign Up Why Helium 10 Ads Most ad tools only optimize campaigns. Helium 10 connects your ads to the rest of your e-commerce growth strategy. Explore Helium 10 Ads Rules-Based Automation Apply custom rules to hundreds of campaigns at once. You define the rules; Helium 10 executes them 24/7. Expert Templates Launch proven ad strategies in seconds using templates built by our ads team. Each one bundles tested rules, thresholds, and automations for improved performance. Campaign Management at Scale Manage keyword and bid adjustments across your full catalog without spending your entire day in the ad console. Real-Time Performance Data: Gain control of your ad spend and allocate funds for maximum impact with a full picture into your ads data. Custom Audit and One-on-One Support Work directly with an in-house ads expert to uncover wasted spend, set your strategic goals, and create rules to maximize your performance. Powerful strategies you can apply in seconds, automation that runs them around the clock Bid Rules Raise or lower bids automatically to hit your ACoS target. Keyword Harvesting Add winning search terms into exact match campaigns automatically. Negative Targeting Block underperforming search terms before they drain your budget. Dayparting Schedule bids to activate or pause at specific hours during the week. Budget Rules Auto-adjust daily budgets based on clicks, spend, or day of week. Bid Rules Raise or lower bids automatically to hit your ACoS target. Keyword Harvesting Add winning search terms into exact match campaigns automatically. Negative Targeting Block underperforming search terms before they drain your budget. Dayparting Schedule bids to activate or pause at specific hours during the week. Budget Rules Auto-adjust daily budgets based on clicks, spend, or day of week. Growth starts when you own your ads Brands who manage their advertising with Helium 10 Ads, see improved ACoS, save time, and cut wasted spend. See how. Blog: How Baby Republic cut ACoS by 20%. Read Now Blog: How Barnett Outdoors reduced ACoS by over 50%. Read Now Blog: How Amazon Agency Coretrex Slashed Client TACoS by 50% Read More Blog: How a Seller Reduced Ad Management Time by 30% Read Now “Within weeks, we saw a 20% decrease in ACoS while increasing sales. It was amazing to see how quickly the algorithm adapted and optimized our campaigns.” Lewis Finch Baby Republic Do You Have to Pay for Amazon Ads? The vast majority of Sponsored Ads operate on a Cost-Per-Click (CPC) model, meaning you have to pay Amazon each time a user clicks on your ad. The seller can decide how much they want to bid on a keyword and can adjust their budget as needed. What Is an Amazon PPC Software/Tool? Amazon Pay-Per-Click (PPC) software enables sellers to showcase their product in Amazon’s search results or product detail pages. A PPC solution helps sellers maintain control of keyword bids (how much you’re willing to pay per click) and budget (how much you’re willing to pay for ads on a given day). How Much Does PPC on Amazon Cost? The cost of Amazon PPC changes based on competition, product category and the keywords you target. Typically each click is less than $2. Is PPC Worth It on Amazon? Amazon PPC is one of the best ways to showcase new products and increase traffic to your product listing so the shopper can make a purchase decision. What Are the Different Types of Amazon PPC Ads? Amazon PPC ads fall into one of three types: Sponsored Product Ads, Sponsored Brand and Sponsored Display. Sponsored Product Ads – These ads may be displayed in several places within search results and on product pages based on relevant keywords or products. Sponsored Brand Ads – These ads appear above the search results and showcase at least 3 products with your brand logo and copy. Video ads also fall into this category. Sponsored Display Ads – These ads appear on product detail pages in prominent places at the top of the page as well as under the bullets or the Buybox. Retargeting campaigns are also available with this campaign type. What’s the Difference Between Amazon SEO & PPC? Amazon SEO is the act of optimizing your product listing in order to show up at the top of Amazon Search for relevant keywords. SEO is the non-paid (organic) way of maximizing your product’s exposure. Amazon PPC is the paid version of maximizing your exposure, by paying Amazon for each click to your product listing. What Is Amazon Demand-Side Platform (DSP)? The Amazon DSP provides the opportunity to further develop a seller’s Amazon advertising strategy through advanced targeting, precise Amazon audience control, and more display ad placement through Amazon’s O&O (owned-and-operated) inventory. What is Helium 10 Ads? Previously known as Adtomic, Helium 10 Ads is a powerful, AI-driven advertising solution for automating and optimizing your Amazon ad campaigns. It provides big picture data and allows you to automate a lot of the work, saving you time and improving ROI. Ads Performance, in Your Hands Built for brands who are category leaders Get started Trusted by 4.5M+ Brands Worldwide