Find Your Next Best-Selling Product Quickly find product opportunities with steady demand, strong margins, and room to compete. Get Started Save Time. Cut Costs. Scale Smarter. With Helium 10 Diamond. Pay monthly Pay yearly (Save up to 20%) Platinum Diamond Enterprise $0 – $100K in yearly sales Platinum run your brand with the basics $129 $99 / month BILLED MONTHLY(USD) BILLED YEARLY(USD) Buy Now Buy Now Research Product research Keyword research AI Assistance AI-powered advertising for easy campaign execution AI-assisted listing creation Education Amazon FBA training Amazon Ads academy TikTok Shop academy $100K – $10M in yearly sales Diamond Most Popular everything in Platinum, plus… $359 $279 / month BILLED MONTHLY(USD) BILLED YEARLY(USD) Buy Now Buy Now Control and optimize ad performance Rules-based ad automation and dayparting Manual bid and budget control options Run daily operations Inventory management Profit and loss reporting Managed refund service Speed up execution Advanced AI listing builder with optional manual control See your data in one place Long-term keyword trend analysis for seasonality and growth planning Grow alongside other scaling brands Monthly workshops and Q&A sessions Expert webinars Beyond $10M in yearly sales Enterprise custom plan built for your brand Custom Solutions Connect with our team Book a demo Book a demo Your brand growth plan Dedicated Customer Success Manager Customized onboarding and training Bundled access for higher ad spend threshold Bundled access with expanded licensing for larger teams and multi-regional access Category and market analysis platform access Elite level customer support Full list of features Turn endless product ideas into a shortlist of products worth selling. Search Amazon and Walmart’s entire product database. Filter by sales, price, reviews, weight, and more to quickly surface products that fit your goals. Download Chrome Extension Validate ideas with product-level analysis. Check historical sales, pricing trends, and review patterns to separate steady performers from passing fads. Learn more about Black Box Use the Chrome Extension while you browse. View sales estimates, FBA fees, and competitor stats directly on Amazon pages in real time. Learn more about Xray The all-in-one commerce platform trusted by over 4.5 million sellers worldwide $7B+ Monthly Amazon GMV 860K+ Active Chrome Extension Users 24+ Marketplaces Supported Run advanced product searches on Amazon and Walmart Quickly identify products with real demand and low competition using database filters. Check product profitability before you invest Estimate FBA fees, shipping costs, and margins before investing in a product. Analyze competitor products See review counts, seller numbers, and variations to judge how hard it will be to rank in your new category. Data-Driven Decision Making Quickly surface products by sales volume, price, reviews, competition level, and niche demand. Fast Product Research with Automation Overlays live data (estimated sales, revenue, BSR, pricing, review count, trends) directly on Amazon search results or product pages. Reduce Risk by Validating Metrics Spot Amazon FBA fees, hidden costs, and pricing patterns before you tie up capital in inventory. Show Undiscovered Niches Reveal underserved categories and trending searches that point to new opportunities. Expert resources for product research Learn how to find winning products with guides, trainings, and tutorials built for Amazon sellers. Podcast: Amazon Product & Keyword Research Strategies. Watch Now Video: Amazon Product Research – Start with Black Box. Watch Now Blog: 8 Ways to Find Products to Sell on Amazon. Read More FAQs What Is Amazon Product Research? Amazon product research is the process of collecting, reviewing, and analyzing data around Amazon products to find high revenue, low competition, and low cost products to source and ship through retail and online arbitrage. Why Is Amazon Product Research Important? Amazon product research is important because it allows for a data-driven approach for Amazon sellers so that they don’t have to simply guess what potential customers want; they can verify what will be profitable within the data. How Do You Do Product Research on Amazon? When learning how to find products to sell on Amazon, you need a tool with a database that collects information on a large number of Amazon products. It needs to include things like estimated monthly sales, price, weight, review ratings, amount of sellers, and more. From there, you can judge which product niche you’d like to test the waters with. What Is an Amazon Product Research Tool? An Amazon product research tool is a third-party software solution that collects data on a wide variety of metrics that are crucial to launching a successful Amazon FBA business, including the number of sellers, price, price changes, review count, review rating, number of competitors, monthly revenue, monthly sales (in units), keywords, and more. Why Do You Need an Amazon Product Research Tool? Using an Amazon product research tool is an essential way to collect data on a wide variety of metrics that are crucial to launching a successful Amazon FBA business. If you don’t use an Amazon product research tool, you may not have all the data you need to make the best decision when deciding on a product to sell. How Do You Choose a Product to Sell on Amazon FBA? By looking at a variety of metrics (low swings due to seasonality, weight less than A, revenue greater than B, competitors less than C, review rating less than D), you can begin to sort the wheat from the chaff and identify what might be a profitable product. Using an Amazon product analysis tool can help with providing you all the data you need to determine if the product you want to sell will be profitable or not. Which Tools Are Used for Product Hunting in Amazon? Tools like Helium 10’s Chrome Extension and Black Box are powerful resources for product hunting on Amazon. Using Xray, the Amazon product analysis tool, is also essential for learning key data on products being sold on Amazon. What Is the Best Product Research Tool for Amazon FBA? Helium 10’s Product Research tool is the gold standard in Amazon product research software with over 2 billion products and keywords in its database. With Helium 10 as your Amazon product finder, you can set and search dozens of parameters and filters to find product opportunities. How Much Does the Best Amazon Product Finder & Research Tool Cost? The level of access you are looking for will depend on which plan you select. Most Amazon sellers prefer to go with a holistic solution that offers much more than just product research features to minimize cost and have one place to operate their business from. Paid Helium 10 subscriptions can cost anywhere from $39 to $279 a month through the all-in-one Helium 10 platform. To discover the plan that’s right for you and enjoy immediate access to the most powerful Amazon product finder software on the market, be sure to explore the Helium 10 pricing page today. Fueled by our sellers What success sounds like Learn how SoloStove grew to six figures with Helium 10. Read the case study “Ecomcy realized exceptional growth for our clients, in one case we doubled their sales.” Ecomcy Bobby Browning, Brand Growth Manager “We’re a small team, but Helium 10 makes us feel and operate at a much broader, more strategic level.” Coretrex Bobby Browning, Brand Growth Manager Discover how a scrappy pet products start-up drove extraordinary Amazon PPC savings – with Helium 10 Ads Read the case study “We save 15+ hours a week, every week with Helium 10” Hemlock Park Mike Kim, Founder Launch, Grow, Expand. One platform for every stage. From first sale to full-scale growth. AI-Assisted Onboarding Multichannel Integration 24/7 Customer Support All-in-One eCommerce Platform Get started