Walmart Launches New AI Assistant “Wally” for Merchants Shivali Patel , Senior Brand Evangelist 1 minute read Published: April 2, 2025 Modified: April 8, 2025 Share: URL copied Trusted by 4M+ Businesses Your Successful E-Commerce Business Starts Here The all-in-one solution for starting & scaling your e-commerce business. Sign Up For Free Trusted by 4M+ Businesses Your Successful E-Commerce Business Starts Here The all-in-one solution for starting & scaling your e-commerce business. Sign Up For Free Walmart has entered the AI chat. Walmart has rolled out Wally, a generative AI-powered assistant designed to streamline how merchants manage data, analyze trends, and make smarter decisions, faster. Unlike Amazon’s Rufus, which is customer-facing, Wally is built to enhance internal operations for Walmart merchants. With Wally, tasks that once took hours—like digging through spreadsheets or generating sales reports—can now be completed in seconds. The tool can surface performance trends, highlight growth opportunities, and even explain why certain products are under- or over-performing. But this isn’t just about back-end efficiency. For brands selling on Walmart, faster insights for buyers and merchants could mean: Quicker trend adoption Smarter inventory decisions Faster recognition for strong-performing products Less chance of slow-moving SKUs being overlooked As Walmart leans further into AI, sellers should prepare for a more dynamic, data-driven retail environment. Would you trust AI to decide where your products go on the shelf? Shivali Patel , Senior Brand Evangelist With an affinity for people, Shivali is passionate about industries centered around delivering authentic, helpful tools others can use to grow and succeed. She has offered strategic guidance to tens of thousands of sellers at all levels and is currently a Senior Brand Evangelist at Helium 10 and the founder of LIVIVACE, a mind & body wellness company. Published in: BlogNewsPlatformStudying AmazonTopicWalmart Share: URL copied Share: Published in: BlogNewsPlatformStudying AmazonTopicWalmart Thought Leadership, Tips, and Tricks Never miss insights into the Amazon selling space by signing up for our email list! Subscribe Achieve More Results in Less Time Accelerate the Growth of Your Business, Brand or Agency Maximize your results and drive success faster with Helium 10’s full suite of Amazon and Walmart solutions. Get Started