Helium 10’s New Updates Help You Stay On Top of Amazon’s Keyword Trends
Now, more than ever, the eCommerce ecosystem is rapidly changing.
If you’re not moving with it, you might be left behind.
That’s why Helium 10 never stands still.
Helium 10 is constantly making changes, both big and small to our industry-leading software, every single day.
Sometimes they are obvious like our recent release of four new tools; our Mobile App, Market Tracker, ADS for PPC campaigns, and Portals, your own landing page manager.
We’ve recently launched another new addition to our software and if you weren’t paying close attention, you might have missed it.
We’ve added the capacity to monitor for Search Volume History in both Magnet and Cerebro.
Make sure that you don’t underestimate the significance of this powerful new upgrade to Helium 10’s search capabilities.
Anticipating seasonal sales and following through with the corresponding advertising campaigns requires time, money, and a lot of effort on your part. It’s incredibly important because of their tremendous potential to drive awareness and traffic to your eCommerce brand.
Are You Reacting or Anticipating?
To make good business decisions, you need to understand the role of seasonality in eCommerce, not just during the holiday season but throughout the year.
Holidays are relatively easy to anticipate.
A great number of Amazon products (and the keywords that shoppers are using to find them) show huge gains over the holiday season. Tree stands, wrapping paper, and nutcrackers at Christmas. Electric carving knives and turkey costumes at Thanksgiving. Beach balls, swimwear, and sunscreen during the long days of summer.
Even if you’re new to Amazon and eCommerce in general, this will help you to use the experience of successful sellers to get up to speed quickly.
It’s like being able to sit on the shoulders of veteran Amazon sellers with years of experience in order to see what’s coming.
Optimizing Your Product’s Sales for Seasonality
The first step is to analyze the historical search data for the keyword traffic that corresponds to the products that you’re selling. This will help you to manage your inventory based on the product’s life cycle and assist you in your demand forecasting.
With a majority of Amazon sellers receiving their shipments from Asia, it’s crucial to have a clear idea of anticipated inventory needs so as to integrate your product’s production and delivery lead times.
You’ll want to follow up by making sure that your SEO strategy reflects these seasonal fluctuations. Seasonal fluctuations might be time-based such as Summer and Winter, or event-based including Christmas and Thanksgiving.
How Does Search Volume Play Into All of This?
Have you heard the saying, “Buyers on Amazon are searching for keywords, not products?”
In almost every case, buyers are finding the products they’re searching for directly from the keywords that they’re typing into Amazon’s search bar.
Let’s take a look at a few examples of how you can use Helium 10’s new Search Volume History metrics.
We’ll start with a keyword search on Helium 10’s Magnet. I’m going to search for “canned soup” because I’m a little curious about who’s buying all the soup these days. It’s certainly not on the shelves at the supermarket that I go to.
Now I’m going to click the Get Keywords button.
It looks like I’m not the only person who might be a little curious where all the soup is going. The search volume for “canned soup” is 61,883. If you look to the immediate right of that number, you’ll see a little graph with an arrow trending upward.
That’s Helium 10’s new Search Volume History metrics.
Now, we’ll click on the graph to have a closer look at what’s going on with all that soup.
On March 13th, 2020, the search volume for canned soup was just over 375,000. We’re all living this experience together, so I don’t need to dwell too much on the fact that people nervous about the coronavirus pandemic have caused a spike in the sales of canned foods.
You can see that just a month or so ago, the search volume was less than 3,500.
But, I’m also curious about that little bump in the road back on August 30th.
It might not have been 375,000 searches, but something caused the searches for “canned soup” to triple. I took a look back at news articles from August 30, 2019, and here’s what I found.
Hurricane Dorian, that’s what.
It’s cool to see that Helium 10’s Search Volume History metrics can even keep track of local meteorological events.
Now I’m going to back out of Magnet and refer to a video from Helium 10’s Director of Training and Customer Success, Bradley Sutton.
In screenshots from his video here, he shows the egg trays that he and Tim Jordan are researching for Helium 10’s Project X.
Here’s a closer look at the products.
One thing that you might notice is the little graph at the right of the individual Search Volume numbers. In the video, when Bradley clicks on that graph, this is what you’ll see:
It’s clear that the egg holders, like a lot of products on Amazon, spike over the holidays. But, from the next screenshot, we can see that this keyword also receives a good amount of consistent traffic throughout the calendar year.
This is a great way to see if a keyword has always received a lot of searches or if the trend is moving up or down. You can also click and drag specific smaller portions of the graph to get a closer look at precise time periods.
Now, let’s take another look with Helium 10’s Magnet. As you can see here, the seed keyword, “Beach Ball” is in the upper left corner, and below it is the search volume, followed by the Search Volume History graph.
You can also see that most of the individual filtered keyword phrases below have the Search Volume History graph following their respective search volumes.
Here you can clearly see that there’s a definite spike in the search volume for the keyword, “beach ball” over the summer months.
And here’s a corresponding dip during winter.
Makes sense, right? January first isn’t exactly a great day for the beach.
With a lot of us now working from home, I was curious if there were trending products on Amazon that might reflect that change.
But first, it was time to hop on yet another Zoom video call to discuss content with my boss.
Hmmmm, video, that’s a big change. Let’s see what the current work from home trend has done for webcams.
I’m going to do a search on Amazon for “webcam.”
Here’s what I got.
Now, I’ll paste the ASIN into Helium 10’s Cerebro tool and then choose 3 more similar products and paste their ASINs into the search bar as well.
Now I’ll press Get Keywords.
I could load these from my history, but I like to have the most recent data, so I’ll press New Search.
People are definitely searching for webcams on Amazon.
You can see here that in the last 45 days the search volume has gone up exponentially.
My guess is that this is a trend that even though it’s going to slow down, will eventually find a middle ground between where we were a year ago, and where we are now.
Over time, both businesses and their employees are going to become used to the idea of a significant percentage of the work happening away from the office.
Helium 10’s Search Volume History can give you the data to see through the complexity of eCommerce machinery and make decisions earlier in the game and at a grassroots level.
A relatively low search volume for a specific keyword phrase could mean that it’s simply a product that’s flying under the radar (with low competition) that with the right optimization, could be a big seller.
By digging deeper, and tracking search volume over time, you might find a simple reason that a product happens to have relatively lower sales. (For example, the product might be out of stock most of the time).
For the clever Amazon seller, keywords with a lower search volume and fewer sellers might trigger a search off-Amazon to see if Amazon itself might be behind the curve for an up-and-coming product.
Using Pinterest or Etsy, you can cross-reference to see if there are trends you should take a closer look at.
This is where it becomes fun.
You have the opportunity to use your own research and instincts together with Helium 10’s industry’s leading software in order to craft a business strategy that will put you ahead of the competition.
In these challenging times, Amazon, as well as every other online marketplace is just going to continue to grow.
Helium 10 is here to help you every step of the way.
With this new update, Helium 10 has given you another very good reason to join the growing number of sellers that are using Helium 10 to crush it on Amazon.
Click here to try Helium 10 for free.
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