How This Kitchenware and Skincare Seller Reduced Ad Management Time by 30% Using Helium 10 Ads

Introduction

Daniel, founder of a private label brand operating in the kitchenware and skincare categories, has been using Helium 10 Ads for over two years to manage campaigns across multiple Amazon marketplaces. With a portfolio of 40–50 ASINs, Daniel has leveraged the platform to streamline ad operations, experiment with AI-driven campaigns, and improve campaign performance on underperforming SKUs.

The Challenge:

Daniel faced two key challenges: First, he was having trouble achieving efficient advertising results on certain underperforming products where traditional manual and auto campaigns were yielding high ACOS. Second, managing campaigns across several international marketplaces—Canada, the U.S., and Dubai—was time-consuming and difficult to scale.

“Using Seller Central alone would have taken 30% more time compared to using Helium 10.”
Daniel, Founder

Solution:

To address inefficiencies in advertising, Daniel turned to Helium 10’s AI Ads. On a previously underperforming SKU where manual and auto ads averaged 80% to 100% ACOS, the AI Ads campaign brought the ACOS down to 50%. In another campaign, he spent $1,500 and generated $3,000 in sales, again at a 50% ACOS—significantly improving performance for SKUs that were otherwise unprofitable.

To manage his extensive ad operations across multiple regions, Daniel used Helium 10’s intuitive interface and bulk editing capabilities. This not only simplified the process but also saved significant time. He estimates a 30% time reduction compared to managing ads directly in Seller Central. Features like user-friendly dashboards and accessible controls allowed Daniel to quickly navigate and optimize campaigns without needing to export and analyze extensive spreadsheets.

“The user interface has made it much easier for me to manage ads versus doing it on Amazon. It makes it much less painful.”
Daniel, Founder

Results

Daniel reported an average of 30% less time spent on ad management tasks weekly by using Helium 10 Ads compared to Seller Central. For products that had struggled with high ACOS, Helium 10’s AI Ads reduced costs by as much as 50%. The ease of bulk editing, intuitive UI, and performance improvements gave him the confidence to test new strategies and optimize across 40–50 ASINs in multiple marketplaces.

“The time-saving aspects of Helium 10 Ads, like bulk editing and overall accessibility, are really what stand out.”
Daniel, Founder