List of Restricted Brands on Amazon Helium 10 6 minute read Published: August 11, 2022 Modified: August 12, 2022 Share: URL copied Trusted by 4M+ Businesses Your Successful E-Commerce Business Starts Here The all-in-one solution for starting & scaling your e-commerce business. Sign Up For Free Table of Contents Why Does Amazon Restrict Certain Brands? How Do You Apply to Sell Restricted Brands on Amazon?List of Restricted Brands on AmazonFrequently Asked Questions Achieve More Results in Less Time With Helium 10 Sign Up For Free Trusted by 4M+ Businesses Your Successful E-Commerce Business Starts Here The all-in-one solution for starting & scaling your e-commerce business. Sign Up For Free Amazon restricted brands from being sold by unauthorized third-party sellers recently. We wrote about it in detail on our recent post Is Retail Arbitrage Coming to an End? Why Does Amazon Restrict Certain Brands? How Do You Apply to Sell Restricted Brands on Amazon? List of Restricted Brands on Amazon In a new effort to protect consumers and the integrity of their marketplace, Amazon has begun to require sellers to prove they are authorized to sell specific brands. In order to help sellers in the retail arbitrage community, we have compiled a list of the brands that required approval on Amazon before being sold by third parties. In order to sell in these brands, sellers must present invoices from the manufacturer or authorized distributors. Sellers have reported Amazon is now requiring a fee to sell these brands ranging from $1,000 to $5,000. This is NOT an official resource, but rather a compilation of the brands we’ve been able to find from non-official sources. Check the list out below. If you’ve encountered any gated brands, fees, or other information that would add to this discussion, we invite you to post your comments below. We’ll update the list as we can. A A World of DealsAbrevaAcerActivisionAcureAden & AnaisAdidasAdobeAdvantixAerobieAestheticaAffreshAfter InkedAG HairAhavaAir HogsAlaffiaAll-CladAllen-BradleyALLMAX NutritionAmerican GirlAmopeAnastasiaAndalou NaturalsAndisAnkerAnkiAnolonANSRAppleAquafinaARK NaturalsArt of ShavingAsanteeASUSAtkinsAura CaciaAustralian GoldAvalon HillAvanti LinensAVON B B.toys by BattatBabybjornBabyganicsBaBylissBadgerBalm CosmeticsBambeadoBambüsiBandaiBanjo-KazooieBanprestoBanzaiBarbieBarcalooBareBare Essentials CosmeticsbareMineralsBargain Max DecalsBarnyard DesignsBath & Body WorksBaxter of CaliforniaBayerBayer AdvantageBeach Body/P90XBeardBrandBeats by DreBeauty by EarthBelkinBellziBenchmadeBenefiberBenefitBest Bully SticksBest HomeBeybladeBH CostmeticsBigMouth IncBilly JealousyBirkenstockBissellBlack & DeckerBlack DiamondBlingerBlissBlue PoppyBMWBob’s Red MillBodumBody ShopBoelterBoppyBorgheseBoseBoston WarehouseBrach’sBraggsBraunBrevilleBreyerBright StartsBritaxBrooksBrookstoneBrotherBSNBT21Bumble and BumbleBurberryBurt’s BeesButter LondonBuxom Buxom C C.O BigelowCable MattersCalicoCalifornia Home GoodsCalphalonCalvin KleinCane & AustinCanon CamerasCanon PrinterCapillusCapri BlueCarharrtCarol Wright GiftsCarol’s DaughterCarter’sCase-MateCasioCaudalieCel-FiCeraVeChanelChef’nChefmanCHIChicoChristian DiorCitizenCliniqueCloud BCoachCoasterStoneColor WOWColumbiaComtrexConairConverseCopper FitCorningWareCosoriCOSRXCra-Z-ArtCrabtree & EvelynCraftsmanCrayolaCrazy Aaron’sCreative Co-OpCrestCrocsCrucialCryptozoic EntertainmentCuddle BarnCuisinart D Dandy BlendDark SoulsDaveyDC ComicsDDFDeborah LippmanDellDelorghiDEMDACODeny DesignsDERMA-EDermalogicaDermelectDevaCurlDewaltDieselDIORDiscovery KidsDisneyDisney FrozenDixieDJIDKNYDockersDolce & GabbanaDouglas LaboratoriesDoveDr. BrandtDr. Denese (Also known as SkinScience)Dr. Dennis Gross Skin CareDr. Elsey’sDr.MercolaDr.Teal’sDreamworks DragonsDremelDrive MedicalDrybarDunkin Donuts E Eagles Nest OutfittersEarth MamaEarth’s BestEco DefenseEcoVesselEducational InsightsElectronic ArtsElizabeth ArdenEnergizerEpiladyERGObabyEscadaEssieEstée LauderEvergreen FlagEvlutionExcedrin Sinus HeadacheEyeko F FabulosoFantasy Flight GamesFarberwareFat Brain ToysFeit ElectricFelinaFerragamoFirst Aid BeautyFisher-PriceFit OrganicFlip ZeeFlonaseFluvalFOCOFolgersFortniteFossilFour PawsFox RacingFred & FriendsFrozen (Disney)Frozen (Movie)Fun ExpressFunkoFurminatorFurRealFuture Play G GalvanizeyourhomeGarden of LifeGarnierGEGeorgio ArmaniGerberGerber Baby FoodGhirardelliGigenGilletteGinna Rose AtelelierGiovanniGiraffe Bath & BodyGlo Skin BeautyGo NutrientsGodefroy Eyebrow TintGodingerGold BondGoProGracoGraminexGreen Mountain CoffeeGreeniesGriffinGuessGund H HallmarkHamilton BeachHartzHasbroHatchimalsHBOHealing SolutionsHeinzHempzHooklessHooverHosleyHot TopicHot WheelsHotel SpaHPHuggiesHydro Flask I IcebreakerImagination GenerationImusaInStylerIntexiPhoneiRobot RoombaIrwin NaturalsiscreamIt CosmeticsIt WorksIt’s a 10It’s a 10 Haircare J Jack BlackJakks PacificJane IredaleJaponesqueJBLJergensJet-PuffedJezebel and ParamourJinxJLABJo MaloneJockeyJoseph JosephJosie MaranJouerJuice BeautyJuice BeautyJuicy CoutureJurassic World ToysJVC K K’NexKaputKate SpadeKayteeKEENKellogg’sKenneth ColeKera TherapyKERASTASEKérastaseKeurigKeySmartKidKraftKiehl’sKiindeKilnerKind BarsKindred Hearts DollsKinetic SandKingstonKirkland SignatureKitchen AidKlipschKloraneKnorrKONGKORRESKylie Cosmetics L L’orealL’OccitaneLa Bella DonnaLa Roche-PosayLacostaLAMINETLamyLancomeLaser PegsLaura mercierLavidoLe CreusetLeaders InsolutionLeapFrogLearning ResourcesLegoLenoxLevi’sLGLifeproofLittle DebbieLittle Live PetsLittle TikesLiving proofLodgeLogitechLokaiLoracLouis VuittonLucky BrandLUVENALux BloxLynksys M MAC cosmeticsMadison ReedMagformersMama MioMammutMarc AnthonyMarc JacobsMario cosmeticsMarubhumiMarvelMarvel – AvengersMarvel – Spider-ManMary KayMatrix BiolageMattelMaxpeditionMaybellineMcFarlane ToysMecannoMeccanoMedelaMedlineMega BloksMega ConstruxMelanie MillsMelissa & DougMetagenicMethodMichael KorsMicheleMicrosoftMieleMilaniMilk-BoneMilwaukeeMinecraftMirityMixed ChicksMIYABIMizunoMLBModarriMolton BrownMonopolyMonster headphonesMonster JamMOOD MatcherMorning PepMoroccanoilMorpheMRMMrs. Anderson’sMSIMucinexMunchkinMuradMy Little Pony N NabiscoNarsNative UnionNatrolNatural FactorsNature MadeNature’s BountyNature’s WayNature’s SunshineNerfNestleNEUMANeuragen PNNeutrogenaNew BalanceNew EraNickelodeonNicoretteNikeNikon CamerasNintendoNioxinNo-rinseNOONINordic NaturalsNorelcoNorth FaceNorthwestNorvellNow FoodsNudgesNuxe O ObagiOcean PacficOlayOld SkoolOLLYOlympusOneOneidaONNITOral-BORGANIC INDIAOrganifiOrlaneOscar BlandiOSCAR DE LA RENTAOsmoOssurOtc medicationOtter BoxOuidadOXO P PacificaPanasonicPandoraParker PensPaul MitchellPAULA’S CHOICEPaw PatrolPepcidPeppa PigPepperidgePerfect FitnessPerfect KetoPerfume SamplesPerfume TestersPerricone MDPETARMORPeter Thomas RothPetsafePetstagesPetzlPevoniaPfatlzgraffPhilipsPhilips NorelcoPhilosophyPhytoPikmi PopsPillsburyPilotPioneerPlantronicsPlay VisionsPlay-DohPLAYMOBIL®PlaytexPOCPoisePokemonPomsiesPoopsiePopSocketsPower WheelsPremiere ProteinPressmanPrice PfisterProactiveProject Mc2ProTrackPur CosmeticsPuracyPure InventionsPursonicPyrex Q Outward HoundQuakerQuercettiQuikrete R Rae DunnRainbow LightRasyanRavensburgerRayBanRCARedkenRedkinReebokRelicRetaineRevlonRick and MortyRimmelRio Grande GamesRMSRocco & RoxieRODERodialRokuRolodexRosetta StoneRoyal CaninRSP NutritionRubbermaidRubie’sRUFFWEARRXBARRYAN’S WORLD S S’wellSachajuanSafeguardSafety 1stSally HansenSamsungSanDiskSaponificioScarAwayScentioSchleichSchwinnScientific ExplorerSeagateSeagateSebastianSEGASensaSephoraSesame StreetSeventh GenerationSEXYHAIRSharkNinjaSharper ImageShea MoistureSheer Strength LabsSHIMANOShiseidoShopkinsShowtimeShu UemuraSigma BeautySimilacSimply OrganicSiphotrolSK IISkagenSKINCEUTICALSSkip HopSkip Hop ZooSkullcandySkyn IcelandSmashboxSmith OpticsSnake BrandSnoopy Sno-Cone MachineSnyder’s of HanoverSol De JaneiroSOL RepublicSolioSomme InstituteSonySpark Cafe CupsSpecial KSpeckSpeedoSpigenSpin Master GamesSpodeSportDOGSquare EnixSquishmallowsrichlandSt. TropezStanleyStar WarsStarbucksStartechSteel GloStella & ChewyStilaStonewall KitchenStriVectinSummer InfantSun BumSuncastSwimwaysSwiss MissSYMA T T-Mobile Prepaid PhonesTamagotchiTaoTronicsTAZOTenergyTeraswheyTervisTetraThames and KosmosThe Art of ShavingThe Body ShopThe Genius BrandThe Good StuffThe Noble CollectionTHE ORDINARYThe Pioneer WomanThe Republic of TeaTheraflu CapletsThermoproThinkfunThymesTideTimberlandTinosorbTom FordTommie CopperTommy BahamaTommy HilfigerTOMSToo FacedTory BurchToysmithTP-LinkTraining MaskTransformersTrue Religion Brand JeansTwinlabTwisty PetzTy Beanie BoosTyphoon U UggsUnder ArmourUpdate InternationalUrban DecayurpowerUSAopolyUstaad V VanraVANVENEVera BradleyVichyVictoria SecretVinvent LongoVitacostVital ProteinsVital ProteinsVitamin WorldvlccVulli W WallaceWarner BrothersWD – Western DigitalWeberWeimanWENWhite Mountain PuzzlesWhitmorWhos Most Likely to…Wildhorn OutfittersWilson Sporting GoodsWiltonWolfWowWeeWubbaNubWWE X Y Yankee CandleYETIYonkaYouCopiaYounique Z Zhou NutritionZing AnythingZirhZokuZoomworks StuffiesZuzuZwilling J.A Henckels # 3M2k Amazon Restricted Brands & Category Approval Frequently Asked Questions How do I know if a brand is restricted on Amazon?When viewing a brand’s product on Amazon, if you look under the ‘Add to Cart’ and ‘Buy Now’ buttons, you will find “Have one to sell? Sell on Amazon” button. Click on that, and if the brand is restricted you will get a message pop up saying “You need approval to list this brand”. Why are some brands not on Amazon?Certain brands avoid selling on Amazon because there are drawbacks for a brand to sell on the e-commerce platform. Those brands don’t get the same sort of access to customer data, which creates limitations especially with marketing efforts. Can I restrict my own brand on Amazon?You can contact Amazon Seller Support and ask for your brand to be gated. It can be a long approval process and there is no guarantee that your request will be approved. Having a registered trademark and being enrolled in brand registry will definitely help but doesn’t assure your request will be approved. Helium 10 The Helium 10 Software Suite will allow you to gain an unfair advantage over your competitors as it was designed and battle-tested by Amazon's top sellers. So if you want more sales, more time, lower PPC costs, and if you want to discover hidden keywords your competitors don’t use then start using Helium 10 -- the same tools top Amazon sellers use on a daily basis. Published in: BlogRetail Arbitrage Share: URL copied Share: Published in: BlogRetail Arbitrage Thought Leadership, Tips, and Tricks Never miss insights into the Amazon selling space by signing up for our email list! Subscribe Achieve More Results in Less Time Accelerate the Growth of Your Business, Brand or Agency Maximize your results and drive success faster with Helium 10’s full suite of Amazon and Walmart solutions. Get Started