How to Create Amazon Product Images Using ChatGPT

At some point as a seller, you hit a wall with the old way of doing things. For me, that wall was product photography.

The process was predictable and expensive. Book a $1,500 shoot. Wait for the edits. Hope you had enough images to build out your listing. If you wanted extra variations — a gym shot, an office shot, an infographic with callouts — it usually meant another invoice and more waiting.

Now I can do most of that in an afternoon. GPT-5 has turned a single, real photo of my product into a full image deck: lifestyle scenes, infographics, Sponsored Brand banners, and even Premium A+ modules. The reason it works is simple. GPT-5 isn’t just another model. It’s the first one that can actually combine creativity, instruction-following, and reasoning in the same workflow.

Why ChatGPT Should Be in Every Amazon Sellers Toolkit

Every earlier model had its own specialty. GPT-4.5 could write with flair. GPT-4.1 followed instructions like a machine. GPT-4.0 handled visual reasoning. o3 reasoning kept the logic sharp. GPT-5 strips out the weak parts and fuses the best of those strengths.

That matters for us because Amazon images require all three at once. You need a system that can respect constraints like “don’t redraw my logo.” It also has to think like a director when you ask for “a sunlit kitchen, lens flare, shallow depth.” And it should still be creative enough to give you five office settings or five outdoor scenes without breaking consistency. GPT-5 finally checks all three boxes.

Where to Start: Beginning with a Product Photo

I always begin with one real product photo. That becomes my main image, and I don’t bend that rule because Amazon’s policy hasn’t changed: the hero has to be real, on white.

From there, everything else can branch out. The key is never describe the product itself in your prompt. That’s how you end up with warping or drift. Upload the actual photo, include the true dimensions so scale is correct, and tell GPT-5 to build the environment around it.

I use the language of photography when I prompt: shallow depth of field, natural daylight, clean edges, uncluttered frame. And I don’t ask for one-off images. I ask for structured sets. Five office variations. Five gym bag scenarios. Five outdoor uses. That’s how you end up with a cohesive gallery instead of a patchwork.

For this, I rely on my Image Prompt Generation GPT, which already has over 7,000 uses among Amazon sellers! I upload the product, and it gives me polished, Amazon-ready prompts without me having to reinvent the wheel every time.

Upload product photo → structured prompt → lifestyle image output. Always attach the real photo. Never describe it.

Creating Amazon Images: Lifestyle, A+ Content, and More.

Once I’ve got my prompts, I switch into Sora’s Image mode. Ratios matter here. I use 1:1 for lifestyle shots and the carousel, 3:2 for A+ modules and banners, and 2:3 if I need verticals.

I paste the prompt, upload the same reference photo, and generate four images. Then I hit Remix to queue another four. Within a couple of minutes, I have eight options ready.

What comes out feels natural. The same water bottle looks at home on a marble countertop beside fresh citrus. It also looks natural on an office desk next to a laptop. Or on its side in a gym bag with fabric underneath staying dry to signal “no leaks.” GPT-5 finally understands props and atmosphere without clutter or distortion.

Create Stylized Imagery

Another trick I use a lot is style replication. If I see an infographic that nails the structure I want, I can rebuild that look with my own product.

That’s where my Style Image Creator GPT comes in. I upload my product photo along with the style reference, and it recreates the same feel with my item in place.

Input = product photo + example infographic → Output = your product in that style.

In a recent webinar, I showed how to do this with a water bottle, here is an example:

This keeps my brand consistent without me reinventing layouts from scratch.

Building A+ Content with ChatGPT

A+ content is where horizontal images matter. I set up prompts that fit specific use cases: the product in a car cupholder on a bumpy road, on a treadmill mid-run, or tilted in a gym bag with no leaks.

Because I generate them in 3:2, I don’t have to fight with cropping once I’m in Seller Central.

For this, I use my AmazonPremium A+ Content Creator 2.0. It’s built to generate module-ready imagery in the right proportions.

The Bigger Shift for Sellers

The part that feels most important to me isn’t just the images. It’s the prompts. GPT-5 doesn’t only generate pictures. It generates better instructions that lead to better outputs. That means I’m no longer acting as a photographer, director, and copywriter all at once.

I can batch render variations, remix until I get the winners, and keep the entire deck consistent. For the cost of a $20 monthly subscription, I can produce polished lifestyle sets, branded infographics, and complete Premium A+ content starting from one photo.

Final Thought

I don’t see this as cutting corners. I see it as reallocating my time and money. My main image will always be a real photo. But for secondary images, A+, and creative testing, GPT-5 is now part of my workflow.

The old way meant waiting weeks for a photographer. The new way is uploading a photo, generating a dozen variations in an afternoon, and letting the audience decide which one converts. This isn’t some future scenario. This is the present.