Could your Amazon PPC campaigns be performing better? Run your FREE Amazon PPC Audit today.

Announcing Sell + Scale Summit Keynote Speaker: Rich Lehrfeld of Walmart Connect

Rich Lehrfeld of Walmart Connect is joining Sell + Scale as a keynote speaker! Are you ready for the biggest e-commerce event of the year?
2 minutes read

In addition to Walmart being the Title and Registration sponsor of Sell & Scale Summit, we’re thrilled to announce Rich Lehrfeld, Senior Vice President and General Manager of Walmart Connect will be appearing as a keynote speaker. 

As the Senior Vice President and General Manager of Walmart Connect, Rich Lehrfeld is responsible for scaling Walmart’s digital advertising business across all Walmart owned-and-operated properties. He joined Walmart in 2019 as Senior Vice President of Brand Marketing, Creative and Media for Walmart U.S. and U.S. e-commerce and was the Senior Vice President and General Manager of Walmart Connect, Rich is responsible for scaling Walmart’s U.S. advertising business – including more solutions to drive growth for Marketplace sellers. Prior to his role leading Walmart Connect, Rich has served Walmart U.S. as SVP of Brand Marketing, Creative and Media, U.S. e-Commerce, and interim Chief Marketing Officer.

What Sellers Will Learn from Walmart at Sell + Scale 

During the 4-day Las Vegas event, leaders from Walmart Marketplace, Walmart Fulfillment Services, and Walmart Connect will be present and available to meet with attendees. Sellers attending Sell and Scale will have the unique opportunity to learn and ask questions directly from Walmart representatives!

Want to learn more about selling on Walmart, the fastest growing e-commerce platform in the US? Need help with a specific problem? Then connect with Walmart at Sell and Scale to learn about their innovative solutions — and learn how Walmart is leading the way in the future of e-commerce during Rich’s keynote speech. 

Rich’s keynote will focus on how Walmart’s Marketplace supports sellers, and how the accelerators Walmart offers – like Walmart’s fulfillment and advertising solutions – help sellers connect and grow with our customers.

Learn even more in these Walmart sessions:

Insights from the Experts: How to Win on with Diana Finster, Josh Hellewell + Melissa Faurest

Hear directly from leaders in Walmart Marketplace, Walmart Connect, and Walmart Fulfillment Services to learn how Walmart’s powerful solutions can help sellers grow and scale a successful business on

Roundtable Topic Networking Session

Join an interactive expert-led roundtable discussion and dive into topics including how to drive holiday sales on Walmart.

Get your Sell + Scale Summit tickets now

Everything for your business on Amazon.

Find out more about our products by signing up or speaking with one of our
Customer Success representatives today. With us in your corner, you can enjoy
more sales and increased engagement from your Amazon business.

Chat with a Support Specialist


Leave a Reply

Your email address will not be published. Required fields are marked *

E-Comm Tools For The Growing Business
E-Comm Tools For The Growing Business
Is your business ready for take-off? See pricing plans.
Sign Up for Free
Try our other products!

Magnet – Find the most relevant, high-volume keywords so you can maximize organic traffic and skyrocket your sales.

  • Get 2 Uses Per Day For Free
  • Starting at $99/Month

Xray – Product Research, inside the Helium 10 Chrome Extension, helps give Amazon and Walmart sellers a bird's-eye view of a market as they browse.

  • Free Trial with 20 Requests
  • Starting at $39/Month