Could your Amazon PPC campaigns be performing better? Run your FREE Amazon PPC Audit today.

Two-Minute Toolbox: How to Set Notifications for Suspicious Activity on Your Amazon Seller Account

Learn how to set email and SMS text notifications for unauthorized changes to your Amazon Seller listings and prevent lost revenue!
7 minutes read

You need to be notified when changes happen on Amazon. Changes that directly affect your account or ASINs.

As an Amazon seller, you’re responsible for a hundred things already. Seemingly minor changes might slip through the cracks, but these changes can affect your account in a number of ways – ways that can impact your revenue, sales ranking, and account standing.

The Helium 10 Amazon Alerts tool is specifically designed to keep you aware of changes and suspicious Amazon activity so that you can take action right away.


Because unauthorized changes or events like losing the Buy Box can cost you a lot of revenue if gone unnoticed – even just a few minutes can lose you money, but imagine never even noticing and having your product lose traffic for days or weeks!


Be notified when changes that require actionable responses are made, such as losing the Buy Box, a hijacker changing your listing content, or Amazon recategorizing your products in the “Adult” product category (that’s awkward)!


Use the Alerts tool to set email and SMS/text message notifications.

Events that Alerts can monitor include:

  • Losing (or winning) the Buy Box
  • New sellers piggybacking on your listing
  • Unusual changes in product price, product dimensions, or listing content (title, bullet points, photos, etc.)
  • Changes in product or seller feedback ratings, whether positive, negative, or neutral
  • Assignment to “Adult” product category
  • “Amazon Warehouse Deal” winning the Buy Box

Let’s get you set up!

1: Connect your Amazon MWS token

First things first: connect your Amazon MWS token to your Helium 10 account, if you haven’t already. If you need help doing that: click here for the instructions.

2: Go to “Settings” in the Alerts tool


Navigate to your Alerts tool from your Helium 10 dashboard. Once there, click on “Settings” in the upper right corner. This brings you to your Profile page, where you can control where and when you receive notifications.

3: Link an email and a mobile phone number to ensure you receive notifications

What good are alerts if you don’t receive them? The first thing you should do is enter the email and phone number you want to use to receive notifications.

The email is mandatory and will default to your Helium 10 account email address, but you can set a different one if you prefer. You can also add additional email addresses, which is useful for adding account managers and so on.

Entering a phone number is optional, but is the only way to receive SMS text notifications. In my opinion, it’s best to have both text and email notifications enabled to make it twice as hard for you to miss critical changes in your Amazon account status, but it’s entirely up to you how you manage this.

4: Choose which alerts you want to receive

You can set alerts for SMS text notifications and email notifications separately.

Text messages alerts include:

  • Buy Box lost
  • Listing suppressed

Since these are considered the most critical alerts for you to be aware of right away, these are currently the two options available via text message.

Losing the Buy Box to another seller means different things for different sellers: for arbitrage and wholesale sellers, this can just mean another authorized seller is beating you by some metric. For private label sellers, however, this could indicate hijackers or unauthorized resellers.

Having your listing suppressed can be the result of any number of things: copy or photos that Amazon believes don’t follow standards, stock issues, violation of hazmat or miscategorization rules, etc. Whatever the case, when it happens, you’ll want to know right away so you can fix it and get back up and running.

Email alerts include:

  • Buy Box lost
  • Buy Box won
  • Number of sellers changed
  • Price changed
  • Dimensions changed
  • Title changed
  • Category changed
  • New 5-star product review
  • New 4-star product review
  • New 1-3 star product review
  • Listing suppressed
  • ASIN marked as “Adult”
  • New negative seller feedback
  • New neutral seller feedback
  • New positive seller feedback
  • Receive alert if “Amazon” won the Buy Box
  • Receive alert if “Amazon Warehouse Deals” won the Buy Box

Most of these are self-explanatory, but here are a couple of things to keep in mind.

Number of sellers changed

This is important for all types of sellers. For arbitrage sellers and wholesalers, you’ll want to keep track of how many competitors you have who are selling the same product.

For private label sellers, you’ll want to know if anyone is hijacking your listing or reselling your products unauthorized!

Dimensions changed

Hijackers aside, sometimes Amazon rescans your product (called a cubit scan) and changes the dimensions based on what they find. Sometimes it’s accurate, sometimes it isn’t, so you’ll want to know and double-check their findings against your measurements.

This is important because dimension changes can kick your product into another shipping tier, potentially meaning higher FBA fees.

This happened to me once. I was doing copywriting for an account with hundreds of SKUs. We were actually using Alerts at the time, but the “dimensions changed” email notification got lost in a sea of other notifications, and we didn’t notice Amazon had erroneously changed the product dimensions to much larger than the product actually was.

We didn’t catch the change until about two months later, AND it was on one of our top 5 selling ASINs.

We were able to open a case and get refunded, but the difference in FBA fees after about two months was a four-digit figure. Had we not caught that, we would have continued to lose a lot of cash and been none the wiser!

New negative seller feedback

Negative seller feedback is supposed to be feedback based on your performance as a seller – and most buyers confuse that with product reviews. Often, you’ll receive negative seller feedback that’s supposed to be a negative product review – and if that’s the case, you can usually have it removed, sometimes automatically.

Stay connected, stay informed

And that’s the basics of setting up the Helium 10 Alerts tool! There’s more to the tool, but this covers the heart and soul of what Alerts is supposed to do for you.

Have more questions about Alerts? Already using Alerts and want to share your favorite features? Feel free to comment and let us know how it’s working for you!

Frequently Asked Questions

Everything for your business on Amazon.

Find out more about our products by signing up or speaking with one of our
Customer Success representatives today. With us in your corner, you can enjoy
more sales and increased engagement from your Amazon business.

Chat with a Support Specialist
Kai Maranon Kai is a Bay Area transplant currently based in Long Beach, CA. A visual artist, art historian, and Nintendo geek, he's an avid purveyor of the strange and delights in the intersection of art and natural sciences.


Leave a Reply

Your email address will not be published. Required fields are marked *

E-Comm Tools For The Growing Business
E-Comm Tools For The Growing Business
Is your business ready for take-off? See pricing plans.
Sign Up for Free
Try our other products!

Scribbles – Lets sellers add the best keywords to their Amazon Seller Central frontend and backend to make sure their listings are totally optimized.

  • 30-Day Free Trial
  • Included in the Platinum Plan ($99/Month)

Xray – Product Research, inside the Helium 10 Chrome Extension, helps give Amazon and Walmart sellers a bird's-eye view of a market as they browse.

  • Free Trial with 20 Requests
  • Starting at $39/Month