From Amazon Seller to TikTok Shop with less than $1,000 

Introduction

Brian Chen, an experienced Amazon seller of four years, wanted to expand to TikTok shop, but was hesitant to take on additional risk. With Helium 10, he was able to launch on TikTok leveraging his existing Amazon operations, converting his existing listings, and fulfilling orders via Helium 10’s Multi-Channel Fulfillment (MCF) integration. This allowed him to launch on a new channel for under $1,000 – money he used to give samples to content creators on TikTok. 

The Challenge

Like many sellers, Brian saw the rising potential of TikTok Shop but didn’t want to overextend on a platform that was still new to him. His primary concern was operational risk – tying up capital in inventory, managing a second fulfillment stream, and spending hours rebuilding listings by hand. With over 30 SKUs on Amazon, launching on TikTok manually would take days and require upfront investment with no guaranteed return. 

“Helium10’s YouTube channel has a lot of new TikTok content for new sellers and that motivated me to start selling on TikTok.” 
Brian Chen | Amazon Seller

Solution

Helium 10 gave Brian the low-risk path he needed to test TikTok Shop. Using the Listing Converter, he was able to instantly copy over listings from Amazon, including all product images, bullet points, and descriptions – no reformatting required. The setup process took just minutes per SKU.

“If I had created my listings on TikTok shop manually, it would’ve taken me 4 to 5 hours. With Helium 10’s listing converter, it was closer to an hour.”
Brian Chen | Amazon Seller

Even more critically, Brian didn’t need to send any inventory to TikTok’s warehouses. By utilizing Helium10’s Amazon MCF integration, he could fulfill TikTok Shop orders directly from his existing FBA stock. That meant no double warehousing, no new fulfillment workflows, and no shipping guesswork.  

“Because we already use Amazon FBA, it just makes sense to have the inventory in one place and use Helium10’s MCF integration… until we validate that TikTok has enough traffic.” 
Brian Chen | Amazon Seller

Results

Brian was able to launch his TikTok Shop in an hour and started fulfilling orders with the Amazon inventory he already had. His only upfront cost? Giving out free samples to affiliate creators. Everything else – from listing setup to order fulfillment – was handled using Helium 10. 

By combining Helium 10’s automation tools with Amazon’s fulfillment network, Brian was able to expand to a new platform, test demand, and keep costs low – all without taking on additional risk. 

Sign up for a Platinum plan to access our Listing Converter and MCF integration – so you can duplicate listings in minutes and fulfill orders using your existing FBA inventory. No extra warehouse, no heavy investment required.