Amazon Keyword Indexing: Are You Missing Out on Product Ranking?
Posted on: September 20, 2018 | Posted by: Jonathan Dean |
In the wake of the recent Amazon search results controversy, we have decided to address another topic of discussion that’s drawing confusion from sellers: Amazon keyword indexing.
For those who are new to selling on Amazon, indexing keywords refer to whether or not the Amazon keyword search algorithm is associating your product’s ASIN with your targeted keywords.
Whether or not your ASIN is being indexed for your desired keywords and phrases determines the discoverability of your product to customers using relevant search terms related to your product.
Check out our discussion on Amazon keyword indexing issues (and listen as Bradley completely loses his voice and can’t seem to breathe on air):
Checking whether your ASIN is being indexed for your desired keywords has been simplified by Helium 10’s Index Checker tool, but that’s just part of it. Index Checker can accomplish hours of keyword index checking within several seconds.
While we will be adding new functionality to the tool, use of PPC campaigns will also be your friend in driving more traffic to your listing. The extra activity can show Amazon that your product is relevant to your desired keywords and phrases.
Some of the things you will learn in this video regarding Amazon keyword indexing include:
What is Amazon keyword indexing?
Creating Index Checker to automate the keyword indexing check process
Keyword indexing issues arise in April 2018 with Amazon
The different kinds of Amazon keyword indexing
Why it’s important to be properly indexed for your keywords on Amazon
How to ensure that your ASIN is being indexed for your desired keywords
The effects of PPC campaigns on which keywords your ASIN will be indexed for
New features being added to Index Checker
Some precautionary steps to take when trying to be indexed for certain keywords
A common mistake that sellers make about Amazon keyword indexing
Focusing on being indexed for keyword phrases VS individual words
Why your ASIN might index for individual words, but not phrases
An effective tip to help ensure better Amazon keyword indexing
Have questions about the importance of proper Amazon keyword indexing for your ASIN? Put them in the comments section below!
Jonathan has been writing about the entrepreneurial world for several years, having interviewed many major players at several SoCal companies. He also has extensive experience in crafting product listings and performing product and keyword research.
Cerebro is Jonathan's favorite Helium 10 tool because of its' versatility and value for FBA sellers.