6 Amazon Selling Hacks to Dominate your Competition
Posted on: September 6, 2019 | Posted by: Helium 10 |
As Amazon sellers, when we hear the word “hack,”
our hearing instantly becomes more acute. It’s a very loaded word and is full
of both nuance and dread.
On the extremely competitive Amazon playing field, the mere mention of a hack, be it white-hat or black-hat, often conjures up strong emotions.
However, the right kind of hack (white hat) is
extremely useful and relevant whether we’re playing offense or defense on
Amazon at the moment.
Spoiler alert, this video isn’t going to focus on how to get your competition kicked off of Amazon.
What we’re talking about today is a healthier
form of “hack.” These hacks are Amazon business strategies that will help
an Amazon seller dominate the competition.
Bradley Sutton has been involved in eCommerce
since 1998. He’s personally optimized and launched over 400 products on
Amazon as a consultant and ultimately put over 8 million dollars in his client’s
His training videos and live workshops receive over 150,000 views every month and he is the host of most listened-to Amazon seller podcast, the Serious Seller Podcast.
He is also Helium 10’s Director of Training and
Customer Success and we have him here today on this video to talk about the
good kind of hacks.
But, that’s not all. In addition to his
aforementioned skillset, Bradley also possesses the powers of
Or, if not the outright power, at least he has the ability to influence Hercules, because hack number 1 is all about using celebrity endorsements to bring attention, and buyers to your Amazon product page.
Using the website cameo.com, Amazon sellers can
source celebrities that are willing (for a small fee) to endorse you or your
product in a short video clip.
How does this tie in with Amazon?
All you need to do is find someone relevant to
your niche, pay for an endorsement, then use it in a Messenger or ManyChat
campaign or if you have enhanced brand registry, in your actual product
Hack number 2 involves using split tests to run
diagnostics on your product images. When it comes to our product images,
we may like to think of ourselves as experts. After all, they’re our own
products. We know what we want them to look like, right?
After using a split test program like that
offered by pickfu.com, it becomes clear that our families are probably being
overly generous about our photography skills. A lot of the time, we’re going to
be surprised by the results of these blind split tests.
OK, one last one. What does “In my coffee”
have to do with collagen peptides? That was very much on Bradley’s mind
when it kept popping up when he ran Helium 10’s Review Downloader.
It was showing as one of the most referred to
comments concerning the keyword “collagen peptides.”
Well, it was because oftentimes buyers are
searching for one thing and thinking about another. In this case, a significant
number were thinking about how much they like mixing the supplement in their
Using Helium 10’s Review Downloader tool, you’ll
be sure not to miss these buyers.
As Manny Coats says,
How cool is that?
Watch this video and find out all this and more.
01:15 – What are We Talking About When We Say Hack?
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