How to Protect Yourself from Amazon Seller Black Hat Attacks?
Bradley Sutton, Helium 10’s Director of Customer Success and Training, is back with more answers to your most sought-after questions. In this episode Bradley is answering the question, “How do I protect myself from Black Hat attacks?”
The short version is: there’s no foolproof way. No matter how much you arm yourself, there’s still always a chance you’ll be targeted by black hat tactics.
You CAN take additional steps to better protect yourself, however.
One of the top ways to protect yourself is with Brand Registry. If you’ve been doing your research, you’ve probably heard this over and over already, but if you’re not up to speed on Brand Registry, click here to find out more.
Basically, Brand Registry will safeguard your private label brands against the brunt of black hat tactics. Brand Registry makes it infinitely more difficult for would-be hijackers to alter your listing content, sell counterfeits under your listing, steal the buy box from you, and more, as they would need the approval to sell your protected products.
While, again, you won’t be 100% safe from black hat sellers this way, Brand Registry is a precaution you should be taking regardless. It’s basic-level protection, like a lock on your house’s front door. You wouldn’t forgo a lock on your door just because it wouldn’t 100% keep out burglars, right?
That said, there are a few other things you can do to prepare against hijackers.
One of those is to use Helium 10’s Alerts tool (bet you didn’t see that one coming). This tool will monitor your listings 24/7 and let you know when any changes that you didn’t authorize are made to your listing. This includes any edits of the listing’s copy, if someone steals the buy box from you if someone starts selling on your listing (visible in the ‘also available from these sellers’), and more.
24-hour surveillance means you get a notification at any hour of the day, the moment a change is made to your listing. Instant alerts means you can respond to threats virtually immediately.
Alerts also takes daily screenshots of your listings so that you have a running record of your content. This makes it easier to spot changes over the long run and to have historical proof you can provide to Amazon that changes were made, in the event that you need to file a case against a hijacker.
Another tactic we suggest is to avoid the top TOP sellers. Competition gets incredibly cutthroat around the high-volume top tier items, especially for items at a lower price bracket (such as the $20 and under range).
Basically, why throw yourself to the wolves when you could stay out of their way instead and grow your sales without their interference?
So there you have it. Get Brand Registry, use Helium 10’s Alerts tools, and avoid the most saturated/competitive tiers.
Hey Brad, does combining all the child listings under a parent also help the ranking of that parent listing by combining the stats of the child listings or will the parent only rank as well as the best-ranked child listing?
Hello Evan, Parent does not rank, only the child ones do.
Hey Brad does that mean it’s possible adding a child variation actually hurts your overall ranking? For example, let’s say you’re selling 100 units/day so you add another color, but some of the people that would have bought the original are now buying the other color. Let’s say it’s now 80 units/day of the original and 40units/day of the new color. So overall you’re better off at 120 units, but now your best seller is selling 80/day instead of 100/day. Could that hurt your ranking? Or would Amazon look at the combined velocity of 100?
Sorry I meant, combined velocity of 120
Is there a Helium tool that lets you see how a specific competitor is spending money on Amazon ads (e.g. what keywords that competitor is buying and how much they’re spending)?
Hello Stephen, You can see all the keywords they are showing up for in sponsored ads, by putting that ASIN into Cerebro, and filtering for “Sponsored Results”. But you can’t see how much they are spending because the information on how much someone is spending is not public.