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PPC (Pay Per Click) – [pA per clik] noun:
Amazon PPC (Pay Per Click) is also known as Amazon’s advertising platform. Amazon PPC allows sellers to amplify their product sales online by having their products show up in related searches. Advertisers will pay a fee each time a potential buyer clicks an ad and views the product.
Xray – Product Research, inside the Helium 10 Chrome Extension, helps give Amazon and Walmart sellers a bird's-eye view of a market as they browse.
Scribbles – Lets sellers add the best keywords to their Amazon Seller Central frontend and backend to make sure their listings are totally optimized.