FBA vs FBM: Which Is Better?

Q: What Is Amazon FBA?

Fulfillment by Amazon (<a href="https://www.helium10.com/amazon101/what-is-amazon-fba/">FBA</a>) is an Amazon solution that allows sellers to send their products to Amazon, and Amazon will store, pack, ship, and assist with customer service on the sellers’ behalf. Put simply, Amazon takes what would otherwise be a logistical nightmare off your shoulders so you can focus on building your brand.

Q: What Is Amazon FBM?

Fulfilled By Merchant (<a href="https://www.helium10.com/amazon101/what-is-fulfilled-by-merchant/">FBM</a>) is when a seller lists a product on Amazon and handles the warehousing and shipping aspect of things. Sellers use their own resources and send the item directly to the buyers instead of paying a service fee to Amazon. In FBM, the seller assumes complete responsibility for warehousing, shipping, and customer service.

What Is Amazon FBA?

Fulfillment by Amazon (FBA) is an Amazon solution that allows sellers to send their products to Amazon, and Amazon will store, pack, ship, and assist with customer service on the sellers’ behalf. Put simply, Amazon takes what would otherwise be a logistical nightmare off your shoulders so you can focus on building your brand.

What Is Amazon FBM?

Fulfilled By Merchant (FBM) is when a seller lists a product on Amazon and handles the warehousing and shipping aspect of things. Sellers use their own resources and send the item directly to the buyers instead of paying a service fee to Amazon. In FBM, the seller assumes complete responsibility for warehousing, shipping, and customer service.

What Are the Differences Between FBA & FBM?

FBA (Fullfilled by Amazon) is an Amazon service that enables sellers to send inventory to Amazon so that they can store, ship and handle returns of your products for a fee. FBM (Fulfilled by Merchant) is where the seller stores, ships and handles returns on their own.