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What is Fulfilled By Merchant (FBM)?

Fulfilled by Merchant (FBM) – [fa-fild bi mer-chant] noun:

Fulfilled By Merchant is when a seller lists a product on Amazon and handles the warehousing and shipping aspect of things. Sellers use their own resources and send the item directly to the buyers instead of paying a service fee to Amazon. In FBM, the seller assumes complete responsibility for warehousing, shipping, and customer service.


Find out what MSRP means…
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Xray – Amazon Product Research, inside the Helium 10 Chrome Extension, helps give Amazon sellers a bird's-eye view of a market as they browse through Amazon.

  • Free Trial with 50 Requests
  • Starting at $17/Month

Scribbles – Lets sellers add the best keywords to their Amazon Seller Central frontend and backend to make sure their listings are totally optimized.

  • 30-Day Free Trial
  • Included in the Platinum Plan ($97/Month)

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