Amazon encourages customers to return to their site after a purchase and leave a review both about the product and the seller. These reviews are considered critical to sales and search rankings within the Amazon environment.
New customers consult and depend on them for recommendations. Unfortunately, poor reviews can result in fewer sales and lower-ranking in Amazon’s search results. The ratings are on a scale of 1 to 5 stars, with a 5-star rating equating to outstanding, and a 1-star rating equating to poor.