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There are 2 types of feedback on Amazon:
Seller feedback and product feedback/reviews.

Seller Feedback: Seller feedback is more important for FBM sellers – customers will rate your service as a seller (communication, time to ship, if the item is as described, etc.).

Product Feedback/Reviews: Product feedback/reviews are extremely crucial for the health and sales of your listing. Product feedback/reviews are indicated by a number of stars out of 5 on your listings.

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