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CTR – Click Through Rate

Like the conversion rate in sales, the CTR in online advertising contributes significantly to your success as a merchant. The more people who see your ad on Amazon, or another website, and then click-through to Amazon to buy your product, the more success you’ll have as a retailer. Using Helium 10’s Keyword Tracker, Scribbles, Misspellinator and Cerebro can help you create effective copy to increase the CTR and the ROI on your ads.

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