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CTR – Click-Through Rate

Put simply, Click-Through Rate (CTR) is the number of clicks an ad receives divided by impressions (the number of times you ad is shown).

Like the conversion rate in sales, the CTR in online advertising contributes significantly to your success as a merchant. The more people who see your ad on Amazon, or another website, and then click-through to Amazon to buy your product, the more success you’ll have as a retailer. Using Helium 10’s Keyword Tracker, Scribbles, Misspellinator, and Cerebro can help you create effective copy to increase the CTR and the ROI on your ads.

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