Could your Amazon PPC campaigns be performing better? Run your FREE Amazon PPC Audit today.

Backend

Home > Glossary

When you offer a product up for sale on Amazon, you provide information that appears on a product page that shoppers can see. This public information is referred to as the frontend. You also provide additional information to Amazon that remains hidden to everyone except Amazon. Amazon uses this data and/or content in their search engine formulas. This data is called the backend.

For example, you might add misspelled words to your keyword search terms in the backend, but not in the frontend, because you don’t want misspelled words visible to the shoppers, but you do want your product to show up in a customer search using misspelled words. Helium 10’s Misspellinator generates words that go into your backend data to help increase visibility in Amazon searches.

Try our other products!

Magnet – Find the most relevant, high-volume keywords so you can maximize organic traffic and skyrocket your sales.

  • Get 2 Uses Per Day For Free
  • Starting at $99/Month

Scribbles – Lets sellers add the best keywords to their Amazon Seller Central frontend and backend to make sure their listings are totally optimized.

  • 30-Day Free Trial
  • Included in the Platinum Plan ($99/Month)