ACoS
ACoS – Advertising Cost of Sale
Amazon ACoS measures the efficiency of your advertising campaign. It is the ratio of ad spend to ad revenue (in %). You can calculate ACoS using this formula:
ACoS = Ad Spend ÷ Ad Revenue * 100
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Amazon ACoS measures the efficiency of your advertising campaign. It is the ratio of ad spend to ad revenue (in %). You can calculate ACoS using this formula:
ACoS = Ad Spend ÷ Ad Revenue * 100