How this E-commerce Seller Diversified Channels with Helium 10 

Introduction

Yuwei Xie, a digital-native entrepreneur, initially found success selling products like bathroom speakers and telescopes on TikTok Shop. As some uncertainty around the future of TikTok in the United States arose, she began also selling on Amazon to ensure she wasn’t dependent on a single marketplace. After seeing success on Amazon, she launched new products and then used Helium 10’s Listing Converter to seamlessly duplicate product listings to TikTok – saving hours of manual work. 

The Challenge

While TikTok Shop offered strong early growth and incentives for new sellers, platform volatility – such as traffic drops following policy changes – prompted Yuwei to diversify her e-commerce channels. To build a more stable and scalable eCommerce operation, her team began launching new products on Amazon. 

However, Yuwei still wanted to take advantage of TikTok’s reach. The challenge? Rebuilding listings manually on Amazon from scratch was a slow, tedious process. For each product, the team would need to reformat descriptions, re-upload assets, and meet Amazon’s content requirements  

Solution

Yuwei adopted Helium 10’s Listing Converter, which allowed her to instantly copy Amazon listings – including images, descriptions, and bullet points – directly into TikTok Shop. This eliminated the need to rewrite or re-upload assets and ensured brand consistency across platforms. What would normally take several hours to complete was reduced to just minutes. 

“With Helium 10’s Listing Converter, we saved around 15 minutes for each listing we had to create on TikTok shop.… It was very convenient. I would love to keep using it.” 
Yuwei Xie | Amazon + TikTok Shop Seller

Even more critically, Brian didn’t need to send any inventory to TikTok’s warehouses. By utilizing Helium10’s Amazon MCF integration, he could fulfill TikTok Shop orders directly from his existing FBA stock. That meant no double warehousing, no new fulfillment workflows, and no shipping guesswork.  

Results

With the help of the Listing Converter, Yuwei reduced a labor-intensive process to a simple task – cutting listing time from 15 minutes down to just a few minutes per product. This efficiency freed up her team to focus on seasonal campaigns, influencer outreach, and multichannel growth. 

Now equipped with a fast way to expand across platforms, Yuwei is better positioned to stay agile, respond to seasonal demand, and grow her product catalog without duplicating effort. 

Sign up for a Platinum plan to access our Listing Converter so you can convert your Amazon listings into TikTok Shop product pages in just minutes!