How to Get Started Selling on TikTok Shop with Helium 10

Why TikTok Shop Is Worth Your Attention

TikTok is no longer just a platform for viral videos. With TikTok Shop, it’s now a thriving marketplace where creativity meets commerce. The barrier to entry is low, but you need to prepare the right documentation and setup details before you can start selling. This module from Freedom Ticket: TikTok Shop Edition walks you through that process.

What You Need Before You Start

Every e-commerce platform requires basic verification. TikTok Shop is no different. You’ll need:

• Legal identification such as a Social Security number, passport, or driver’s license
• Business details including company name and address
• Tax and payment information for compliance and payout setup

You can register as an individual or business entity, depending on your structure. Currently, at least one person on your team must have a U.S. Social Security number and a U.S. business address. These may evolve over time, but they are required as of now.

Helium 10 and TikTok provide a step-by-step checklist inside TikTok Academy to help you gather everything in advance. This ensures a seamless registration process once you begin.

Setting Up Your TikTok Shop

Once you’ve registered, you can add products manually, upload them in bulk via spreadsheet, or sync your catalog directly from Amazon or Shopify. TikTok Shop integrates smoothly with these platforms so your inventory and order management stay aligned.

The key is flexibility—TikTok Shop meets you wherever your business is today. Whether you’re launching your first product or extending your Amazon presence, you can get up and running quickly.

TikTok Shop Compliance and Accuracy Matter

TikTok Shop reviews your documents carefully. Even small mismatches—such as inconsistent business names between incorporation paperwork and tax records—can delay approval. Ensure all details align before you upload anything. This avoids interruptions later when your listings go live.

You Don’t Need a TikTok Channel (Yet)

You can create your TikTok Shop account before launching your brand’s TikTok channel. Later, you can connect the two to run ads or build brand visibility through video content. The system will prompt you when integration makes sense.

Take the First Step

If your paperwork is ready and you’re eager to start, go to TikTok Seller Accounts to begin registration. Completing this step opens the door to your TikTok Shop journey and prepares you for what comes next—connecting your store to other selling platforms and finding winning product opportunities.