10 Unique Amazon and TikTok Shop Strategies Most Sellers Aren’t Using 

Every month, Amazon and TikTok Shop get more competitive. New sellers enter your niche, ad costs creep higher, and it feels harder and harder to stand out. That’s why the sellers who win are the ones who work smarter and find unique strategies to stand out. 

In this blog, we’re sharing 10 strategies that almost nobody else is using. These are real, practical methods that can give you a competitive edge as a seller. And are only available for Helium 10 users. 

Strategy 1: Mine Amazon Product History with Frequently Bought Together 

Most sellers scroll right past the “Frequently Bought Together” section on Amazon. The problem? That section only shows what’s trending right now. It changes daily. 

With Helium 10, you can see the entire history of what’s been bought together with your product or your competitor’s product. 

How This Helps 

• New product ideas: See complementary items you’d never think of. Example: I ran this on a bat-shaped bath mat and discovered coffin-shaped toothbrush holders and bat shower hooks. Both could be new SKUs or bundles. 

• Amazon Advertising gold: Instead of only targeting direct competitors, you can target complementary items in Sponsored Display. Customers are literally buying both together, Amazon’s already confirmed the overlap. 

How to Do It 

1. Open Black Box > Product Targeting. 

2. Enter your competitor’s ASIN. 

3. Filter by “Frequently Bought Together.” 

4. Review the full list of products historically bought alongside. 

Strategy 2: Bulk Convert Amazon Listings to TikTok Shop 

TikTok Shop is exploding. Some sellers are matching or even surpassing their Amazon sales. But the #1 excuse we hear is: “I don’t have time to rebuild my listings.” 

Well we’ve solved that problem for you. 

With Helium 10’s Listing Converter, you can bulk convert Amazon listings to TikTok Shop in under 30 seconds and AI-optimized for TikTok’s unique format. 

How This Helps 

• Saves hours of manual work. No downloading images one by one. 

• AI-optimized titles & descriptions. Not just a copy-paste from Amazon. 

• Test new channels instantly. Lower barrier to entry. 

How to Do It 

1. Go to Listing Optimization > Listing Converter. 

2. Select your Amazon listings. 

3. Hit “Bulk Convert.” 

4. Listings are live on TikTok Shop in seconds. 

Strategy 3: Automate Keyword Harvesting 

Old-school way: run Cerebro on your competitors every couple weeks, export results, compare for new keywords. 
New-school way: let Helium 10 do it automatically. 

How This Helps

• Zero manual monitoring. Get notified the second your competitors rank for new keywords. 

• Never miss sales. Capture opportunities before others notice. 

• Frees up hours of research time. 

How to Do It 

1. Add your competitors in Keyword Tracker or Insights Dashboard. 

2. Go to Settings > Keyword Suggestions. 

3. Set rules: notify me when competitors rank top 10 for new keywords with 500+ search volume. 

4. Watch new terms flow into your dashboard automatically. 

Strategy 4: Use Heat Maps to Protect Conversion Rates 

Here’s a killer problem most sellers don’t even know exists: When Amazon checks in only a few units at one warehouse, your delivery times in other regions tank. Customers see “2-week delivery” and abandon cart. 

How Heat Maps Can Help You 

• Prevent wasted ad spend. Don’t advertise when delivery times scare buyers off. 

• Plan smarter replenishments. See where your inventory is (and isn’t). 

• Find new sales opportunities. Discover underserved regions. 

How to Do It 

1. Go to Inventory > Heat Maps. 

2. Select your ASIN and date. 

3. Review where units are located and how sales are distributed across states. 

Strategy 5: Automate TikTok Fulfillment with Amazon MCF 

Don’t have a warehouse? Use Amazon to fulfill TikTok Shop orders via Multi-Channel Fulfillment (MCF). 

How This Helps

• Zero manual order entry. Syncs automatically. 

• FBA does the heavy lifting. Amazon packs, ships, and updates tracking. 

• Full control. Set safety stock and shipping speed rules. 

How to Do It 

1. Go to Inventory Management > Mapping. 

2. Link your Amazon SKUs to TikTok SKUs. 

3. Set safety stock and shipping speed. 

4. Done—MCF automates the rest. 

Strategy 6: Use Brand Analytics to See Competitor Sales 

Search Query Performance is great—but it’s only for your own products. With Helium 10, you can slice Amazon Brand Analytics to see which keywords historically generated sales for competitors. 

How This Helps

• Direct Amazon-verified data. Know exactly which keywords brought sales. 

• No manual downloads. Skip merging dozens of files. 

• Find one-off keyword wins. Seasonal or random spikes competitors capitalized on. 

How to Do It 

1. Go to Black Box > ABA Top Search Terms. 

2. Enter competitor ASINs. 

3. Add the weeks to look back on.
   
4. Filter by conversion share >1%. 
   
5. See exactly which keywords drove their sales. 

Strategy 7: Access Years of Keyword History 

Unlike other trackers, Helium 10 stores years of keyword ranking data, even if you weren’t tracking before. 

How This Helps

• No lost data. See rankings for Prime Day, Q4, or last year’s big promo. 

• Instant imports. Upload competitor keywords and see years of history. 

• Benchmark progress. Track seasonal trends. 

How to Do It 

1. Open Keyword Tracker. 

2. Add your ASIN. 

3. Enter your keyword(s). 

4. Toggle historical view and select past years. 

Strategy 8: Find Influencers Already Promoting Your Competitors 

User-generated content (UGC) is everything. Amazon influencers create videos that appear on product pages, in carousels, and boost conversions. It’s important to find influencers already making videos in your niche and contact them to help build your own content.

How This Helps

• Quick access to creators. No manual hunting. 

• Competitor advantage. If they promoted your competitor’s product, they’ll likely promote yours. 

• Direct outreach. Many profiles include emails or social links. 

How to Do It 

1. Go to Marketing > Influencer Finder. 

2. Choose Amazon or TikTok. 

3. Enter competitor ASIN or brand. 

4. Filter by video count, email, or social presence. 

Strategy 9: See Top Three Clicked Products in Search 

With the Helium 10 Chrome Extension, you can instantly see which three products got the most clicks for a keyword last week—straight from Amazon Brand Analytics. 

How This Helps

• Competitor insights without clicks. See winners at a glance. 

• Know who’s converting. A product might get clicks but zero conversions—no need to worry. 

• Identify bid opportunities. If you’re already pulling sales halfway down the page, raising bids could double results. 

Strategy 10: Save Hours with Rules-Based Advertising 

Manual PPC management doesn’t help sellers get the results they need. With Helium 10 Ads, you can set custom rules to automate campaign optimization. 

How This Helps

• Save hours per week. Manage 100+ campaigns in minutes. 

• Prevent wasted spend. Pause non-converting targets automatically. 

• Scale profitably. Raise bids only on proven winners. 

How to Do It 

1. Go to Ads > Campaign Manager. 

2. Create a new rule. 

3. Example: If 25 clicks, 0 sales → pause target. 

4. Or: If ACoS >70% → lower bid by 20%. 

5. Apply across campaigns and let it run. 

Take What Works for Your Business

These 10 strategies are what I call “unfair advantages.” Why? Because almost nobody else is using them. Even other Helium 10 users often miss these features. 

When you stack these strategies: 

• You discover hidden product opportunities. 

• You capture keywords before competitors. 

• You expand to TikTok Shop with zero friction. 

• You save hours every week on ads. 

By leveraging these unique strategies, you can find more opportunities to make it on these competitive marketplaces.

So here’s your challenge: Pick one strategy from this list and test it this week. Then layer on the rest over time. Each small advantage compounds into big results. 

And remember: these are the tools your competitors aren’t using. That’s why you should.