5 Tools to Help You Earn More TikTok Shop Sales 

Here’s the thing, with TikTok Shop, anything can happen. Videos you never expected to go viral suddenly rack up views, reach new audiences, and drive sales. For sellers, this unpredictability can feel exciting and daunting. What’s the strategy? How do you go from selling a single product a month to moving 500? 

While creativity and authenticity go a long way on TikTok, success doesn’t happen by chance alone. There’s an order of operations, a strategic foundation, that helps high-performing sellers scale consistently. 

TikTok continues to evolve into a powerful shopping platform. In fact, 83% of users say TikTok plays a role in their purchasing decisions, according to a study by TikTok. That’s game-changing. 

In this blog, we’re sharing the top five tools to help you earn more sales on TikTok Shop. These recommendations are rooted in real experience and smart strategy for any seller. 

1. CapCut 

If you want to win on TikTok, your video content matters. The good news? You don’t need fancy equipment or a full video team. A smartphone and a smart editing tool are all you need — and we recommend starting with CapCut. 

CapCut is an AI-powered video editing tool created by ByteDance (TikTok’s parent company), and it’s available for both desktop and mobile. It’s packed with TikTok-native features like: 

• Auto-captions 

• Trending templates 

• Music and sound sync 

• Green screen effects 

• One-click video resizing 

This makes it incredibly easy for sellers — even beginners — to edit and publish scroll-stopping content that looks native to TikTok. You can even repurpose content for other platforms like Instagram Reels and YouTube Shorts. Win-win. 

2. TikTok Influencer Finder by Helium 10

TikTok is built on authentic content, not traditional ads. If you don’t have a social media team or you’re not comfortable being on camera, influencer partnerships can help fill the content gap. 

Helium 10’s TikTok Shop Influencer Finder makes it easy to: 

• Discover creators in your niche based on keywords, category, and product fit 

• Filter by engagement rates and performance metrics 

• Contact influencers at scale — bypassing TikTok’s native 50-message limit 

Instead of cold outreach or guessing who might be a good fit, you can strategically align with influencers who already speak to your target audience, and let them help sell your product through UGC (user-generated content). Before this tool launched in Helium 10, most sellers had to pay $300 a month for a different solution. That’s why we are excited to share it with sellers along with our suite of other solutions. 

3. Inventory Management Integration with Profits

If you’re already selling on Amazon, Helium 10 makes it seamless to expand into TikTok Shop without starting from scratch. Our Inventory Management solution helps you: 

• Map TikTok listings to existing Amazon ASINs 

• Fulfill TikTok orders using Amazon Multi-Channel Fulfillment (MCF) 

• Avoid overselling or stockouts by syncing inventory in real-time 

This integration is perfect for sellers who want to test TikTok Shop while maintaining fulfillment consistency, no need to set up a new warehouse or shipping process. 

4. TikTok Ads 

While organic content is king, TikTok Ads can give your best-performing videos an extra push. You can turn high-performing organic posts into Spark Ads, which feel native and still use your creator’s handle, boosting both reach and trust. 

TikTok Ads Manager also allows you to: 

• A/B test creatives 

• Target specific audiences based on behavior, interests, and demographics 

• Retarget viewers or cart abandoners 

If you’re launching a new product or trying to scale a winning one, TikTok Ads are a powerful lever to drive immediate sales, especially when paired with strong creative. 

5. Profits Dashboard by Helium 10 

You can’t grow what you can’t measure. Profits by Helium 10 is a real-time dashboard that helps you track: 

• Revenue and profit margins 

• Fulfillment costs (including for TikTok Shop) 

• Net profitability by product or sales channel 

It connects Amazon, Walmart, and TikTok Shop data in one place, giving you a 360-degree view of your business performance. This kind of clarity helps you double down on what’s working and uncover what’s not. 

Conclusion 

Selling on TikTok Shop isn’t just about going viral. It’s about having the right tools to support your creativity, scale your systems, and grow profitably. 

By using platforms like CapCut, Helium 10, and TikTok Ads strategically, you’ll give your business the infrastructure to turn eyeballs into income and keep it growing long-term.