Whether it was panic-buying hand sanitizer or obsessing over the latest viral TikTok trend, the pandemic forced us all to change what and how we buy things.Download the Report
We set out to illuminate how people adapted and responded to the global pandemic. And what better way to illustrate the dramatic shift in online shopping and life at large than by examining Amazon searches.Download the Report
How did our isolation and shift in priorities lead us to buy new products throughout Covid-19?
How did social media, Netflix, and the news affect consumer demand on Amazon?
Which consumer behaviors and attitudes have now become permanent parts of our lives?
Using clicks sourced from PPC ads displayed in Amazon.com search results, we are able to derive larger trends about consumer spending and macro shopping behaviors during the pandemic based on specific Amazon trends. Leverage these insights to better understand how real-life global events actually influence what we type into the Amazon search bar.