How to Create a 2 Step Super URL FAST with Helium 10

If you aren’t familiar with the CPR formula, a major component of its success is establishing direct links to your products using a 2 Step Storefront URL, sometimes also known as a Super URL. In case you are unfamiliar with a Super URL, we created a tutorial on how to create a 2-Step URL for the Cerebro Product Rank method.

Fortunately, the process for creating a 2 Step Super URL has been simplified into a single tool under the Gems section of Helium 10 where we offer FREE tools for anyone to use to improve their listings and increase sales on their Amazon storefronts.

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For the full demonstration of using Helium 10’s 2 Step Super URL by Manny Coats, watch the video here:

Create a 2 Step Super URL by doing the following:

Go to Amazon.com and select your storefront designation to be taken to your seller page.

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Click on the link towards the top of your seller page to be taken to your storefront page.

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Here you will find all your product listings in one place. However, to direct people straight to your listing without interference from competition, you will need to create a Super URL.

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To bring people straight to your storefront, copy your storefront’s ID from the URL at the top of the screen.

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Paste the ID number into the text box that reads “STOREFRONT ID” in the 2 Step URL tool.

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Once you have finished that, enter your desired keyword you’d like to rank for in the KEYWORD box.

You have additional options to make your 2 Step Super URL more precise:

  • To designate a specific product, you can add the product ASIN, which can be found easily on the product page if you have installed the Helium 10 Chrome Extension.

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  • To render results from your storefront within a certain price range, you can also add your price limits.

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After you have made all adjustments, click the green Generate button to create your 2 Step URL. Additional buttons allow you to copy the link to your clipboard and to view a preview of the newly-created URL.

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Once you have this link, you can use it in your promotions and marketing to drive people to your products as the only options for your desired keywords.


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