Andrew Bell is an AI expert, Forbes-featured strategist, co-author of Rufus: The Blueprint, and creator of the most popular Custom GPTs for Amazon sellers. He scaled a luxury home brand from zero to $7 million annually on Amazon in under four years, blending data, AI, and deep marketplace instinct to win rankings and revenue. As the mind behind the SPARK prompting Framework and OmniSearch Optimization, Andrew helps brands rethink how visibility, intent, and automation work together. When he’s not decoding Amazon algorithms or dissecting eCommerce patents, he’s playing pickleball with his wife or practicing Traditional Tae Kwon Do, where he holds a black belt. Currently, Andrew is the Amazon Lead for the National Fire Protection Association.