Meet the powered-up lineup of Helium 10 tools in our webinar on Thursday, 1/28. Register now!

What is MSRP?

MSRP – [M-S-R-P] noun:

MSRP stands for the manufacturer’s suggested retail price. It is the selling price for the given item, as recommended by its manufacturer. Amazon will show MSRP above the selling price if the current price is lower than its MSRP.


Find out what online arbitrage is…
Try our other products!

Scribbles – Lets sellers add the best keywords to their Amazon Seller Central frontend and backend to make sure their listings are totally optimized.

  • 30-Day Free Trial
  • Included in the Platinum Plan ($97/Month)

Xray – Amazon Product Research, inside the Helium 10 Chrome Extension, helps give Amazon sellers a bird's-eye view of a market as they browse through Amazon.

  • Free Trial with 50 Requests
  • Starting at $17/Month

Create a Thriving Business on Amazon with Helium 10.

Start, run, and grow your business with all the tools, training, and expertise you need.
Get Started for Free
Back to top